Ad Serving & Retargeting Platform Market, Global Outlook and Forecast 2023-2029

Report ID: MMG230599 | Category: Service & Software | Pages: 110 | Format: PDF | Published Date: September 16,2023

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Report Description
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Report Summary

Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.

Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.
This report aims to provide a comprehensive presentation of the global market for Ad Serving & Retargeting Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Serving & Retargeting Platform. This report contains market size and forecasts of Ad Serving & Retargeting Platform in global, including the following market information:
Global Ad Serving & Retargeting Platform Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Ad Serving & Retargeting Platform market was valued at US$ 1593.9 million in 2022 and is projected to reach US$ 3600.5 million by 2029, at a CAGR of 12.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Americas is the largest Retargeting Software market with about 52% market share. Europe is follower, accounting for about 31% market share.
The key players are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. Top 5 companies occupied about 76% market share.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Ad Serving & Retargeting Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Ad Serving & Retargeting Platform Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Ad Serving & Retargeting Platform Market Segment Percentages, by Type, 2022 (%)
    Cloud-Based
    On-Premises
Global Ad Serving & Retargeting Platform Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Ad Serving & Retargeting Platform Market Segment Percentages, by Application, 2022 (%)
    SMEs
    Large Enterprises
    Individuals
Global Ad Serving & Retargeting Platform Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Ad Serving & Retargeting Platform Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Ad Serving & Retargeting Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Ad Serving & Retargeting Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Facebook
    Google
    Criteo
    AdRoll
    LinkedIn
    Twitter
    Marin Software
    Terminus
    OpenX
    AppNexus
    Acquisio
    Kenshoo
    Adobe
    StackAdapt
    Centro
    Sprinklr
    Sizmek
    MediaMath
    Quality Unit
    The Trade Desk
    MonetizeMore
Outline of Major Chapters:
Chapter 1: Introduces the definition of Ad Serving & Retargeting Platform, market overview.
Chapter 2: Global Ad Serving & Retargeting Platform market size in revenue.
Chapter 3: Detailed analysis of Ad Serving & Retargeting Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Ad Serving & Retargeting Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Ad Serving & Retargeting Platform Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Ad Serving & Retargeting Platform Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Ad Serving & Retargeting Platform Overall Market Size
    2.1 Global Ad Serving & Retargeting Platform Market Size: 2022 VS 2029
    2.2 Global Ad Serving & Retargeting Platform Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Ad Serving & Retargeting Platform Players in Global Market
    3.2 Top Global Ad Serving & Retargeting Platform Companies Ranked by Revenue
    3.3 Global Ad Serving & Retargeting Platform Revenue by Companies
    3.4 Top 3 and Top 5 Ad Serving & Retargeting Platform Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Ad Serving & Retargeting Platform Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Ad Serving & Retargeting Platform Players in Global Market
        3.6.1 List of Global Tier 1 Ad Serving & Retargeting Platform Companies
        3.6.2 List of Global Tier 2 and Tier 3 Ad Serving & Retargeting Platform Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Ad Serving & Retargeting Platform Market Size Markets, 2022 & 2029
        4.1.2 Cloud-Based
        4.1.3 On-Premises
    4.2 By Type - Global Ad Serving & Retargeting Platform Revenue & Forecasts
        4.2.1 By Type - Global Ad Serving & Retargeting Platform Revenue, 2018-2023
        4.2.2 By Type - Global Ad Serving & Retargeting Platform Revenue, 2024-2029
        4.2.3 By Type - Global Ad Serving & Retargeting Platform Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Ad Serving & Retargeting Platform Market Size, 2022 & 2029
        5.1.2 SMEs
        5.1.3 Large Enterprises
        5.1.4 Individuals
    5.2 By Application - Global Ad Serving & Retargeting Platform Revenue & Forecasts
        5.2.1 By Application - Global Ad Serving & Retargeting Platform Revenue, 2018-2023
        5.2.2 By Application - Global Ad Serving & Retargeting Platform Revenue, 2024-2029
        5.2.3 By Application - Global Ad Serving & Retargeting Platform Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Ad Serving & Retargeting Platform Market Size, 2022 & 2029
    6.2 By Region - Global Ad Serving & Retargeting Platform Revenue & Forecasts
        6.2.1 By Region - Global Ad Serving & Retargeting Platform Revenue, 2018-2023
        6.2.2 By Region - Global Ad Serving & Retargeting Platform Revenue, 2024-2029
        6.2.3 By Region - Global Ad Serving & Retargeting Platform Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Ad Serving & Retargeting Platform Revenue, 2018-2029
        6.3.2 US Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.3.3 Canada Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.3.4 Mexico Ad Serving & Retargeting Platform Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Ad Serving & Retargeting Platform Revenue, 2018-2029
        6.4.2 Germany Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.4.3 France Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.4.4 U.K. Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.4.5 Italy Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.4.6 Russia Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.4.7 Nordic Countries Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.4.8 Benelux Ad Serving & Retargeting Platform Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Ad Serving & Retargeting Platform Revenue, 2018-2029
        6.5.2 China Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.5.3 Japan Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.5.4 South Korea Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.5.5 Southeast Asia Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.5.6 India Ad Serving & Retargeting Platform Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Ad Serving & Retargeting Platform Revenue, 2018-2029
        6.6.2 Brazil Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.6.3 Argentina Ad Serving & Retargeting Platform Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Ad Serving & Retargeting Platform Revenue, 2018-2029
        6.7.2 Turkey Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.7.3 Israel Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.7.4 Saudi Arabia Ad Serving & Retargeting Platform Market Size, 2018-2029
        6.7.5 UAE Ad Serving & Retargeting Platform Market Size, 2018-2029
7 Ad Serving & Retargeting Platform Companies Profiles
    7.1 Facebook
        7.1.1 Facebook Company Summary
        7.1.2 Facebook Business Overview
        7.1.3 Facebook Ad Serving & Retargeting Platform Major Product Offerings
        7.1.4 Facebook Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.1.5 Facebook Key News & Latest Developments
    7.2 Google
        7.2.1 Google Company Summary
        7.2.2 Google Business Overview
        7.2.3 Google Ad Serving & Retargeting Platform Major Product Offerings
        7.2.4 Google Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.2.5 Google Key News & Latest Developments
    7.3 Criteo
        7.3.1 Criteo Company Summary
        7.3.2 Criteo Business Overview
        7.3.3 Criteo Ad Serving & Retargeting Platform Major Product Offerings
        7.3.4 Criteo Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.3.5 Criteo Key News & Latest Developments
    7.4 AdRoll
        7.4.1 AdRoll Company Summary
        7.4.2 AdRoll Business Overview
        7.4.3 AdRoll Ad Serving & Retargeting Platform Major Product Offerings
        7.4.4 AdRoll Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.4.5 AdRoll Key News & Latest Developments
    7.5 LinkedIn
        7.5.1 LinkedIn Company Summary
        7.5.2 LinkedIn Business Overview
        7.5.3 LinkedIn Ad Serving & Retargeting Platform Major Product Offerings
        7.5.4 LinkedIn Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.5.5 LinkedIn Key News & Latest Developments
    7.6 Twitter
        7.6.1 Twitter Company Summary
        7.6.2 Twitter Business Overview
        7.6.3 Twitter Ad Serving & Retargeting Platform Major Product Offerings
        7.6.4 Twitter Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.6.5 Twitter Key News & Latest Developments
    7.7 Marin Software
        7.7.1 Marin Software Company Summary
        7.7.2 Marin Software Business Overview
        7.7.3 Marin Software Ad Serving & Retargeting Platform Major Product Offerings
        7.7.4 Marin Software Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.7.5 Marin Software Key News & Latest Developments
    7.8 Terminus
        7.8.1 Terminus Company Summary
        7.8.2 Terminus Business Overview
        7.8.3 Terminus Ad Serving & Retargeting Platform Major Product Offerings
        7.8.4 Terminus Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.8.5 Terminus Key News & Latest Developments
    7.9 OpenX
        7.9.1 OpenX Company Summary
        7.9.2 OpenX Business Overview
        7.9.3 OpenX Ad Serving & Retargeting Platform Major Product Offerings
        7.9.4 OpenX Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.9.5 OpenX Key News & Latest Developments
    7.10 AppNexus
        7.10.1 AppNexus Company Summary
        7.10.2 AppNexus Business Overview
        7.10.3 AppNexus Ad Serving & Retargeting Platform Major Product Offerings
        7.10.4 AppNexus Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.10.5 AppNexus Key News & Latest Developments
    7.11 Acquisio
        7.11.1 Acquisio Company Summary
        7.11.2 Acquisio Business Overview
        7.11.3 Acquisio Ad Serving & Retargeting Platform Major Product Offerings
        7.11.4 Acquisio Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.11.5 Acquisio Key News & Latest Developments
    7.12 Kenshoo
        7.12.1 Kenshoo Company Summary
        7.12.2 Kenshoo Business Overview
        7.12.3 Kenshoo Ad Serving & Retargeting Platform Major Product Offerings
        7.12.4 Kenshoo Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.12.5 Kenshoo Key News & Latest Developments
    7.13 Adobe
        7.13.1 Adobe Company Summary
        7.13.2 Adobe Business Overview
        7.13.3 Adobe Ad Serving & Retargeting Platform Major Product Offerings
        7.13.4 Adobe Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.13.5 Adobe Key News & Latest Developments
    7.14 StackAdapt
        7.14.1 StackAdapt Company Summary
        7.14.2 StackAdapt Business Overview
        7.14.3 StackAdapt Ad Serving & Retargeting Platform Major Product Offerings
        7.14.4 StackAdapt Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.14.5 StackAdapt Key News & Latest Developments
    7.15 Centro
        7.15.1 Centro Company Summary
        7.15.2 Centro Business Overview
        7.15.3 Centro Ad Serving & Retargeting Platform Major Product Offerings
        7.15.4 Centro Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.15.5 Centro Key News & Latest Developments
    7.16 Sprinklr
        7.16.1 Sprinklr Company Summary
        7.16.2 Sprinklr Business Overview
        7.16.3 Sprinklr Ad Serving & Retargeting Platform Major Product Offerings
        7.16.4 Sprinklr Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.16.5 Sprinklr Key News & Latest Developments
    7.17 Sizmek
        7.17.1 Sizmek Company Summary
        7.17.2 Sizmek Business Overview
        7.17.3 Sizmek Ad Serving & Retargeting Platform Major Product Offerings
        7.17.4 Sizmek Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.17.5 Sizmek Key News & Latest Developments
    7.18 MediaMath
        7.18.1 MediaMath Company Summary
        7.18.2 MediaMath Business Overview
        7.18.3 MediaMath Ad Serving & Retargeting Platform Major Product Offerings
        7.18.4 MediaMath Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.18.5 MediaMath Key News & Latest Developments
    7.19 Quality Unit
        7.19.1 Quality Unit Company Summary
        7.19.2 Quality Unit Business Overview
        7.19.3 Quality Unit Ad Serving & Retargeting Platform Major Product Offerings
        7.19.4 Quality Unit Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.19.5 Quality Unit Key News & Latest Developments
    7.20 The Trade Desk
        7.20.1 The Trade Desk Company Summary
        7.20.2 The Trade Desk Business Overview
        7.20.3 The Trade Desk Ad Serving & Retargeting Platform Major Product Offerings
        7.20.4 The Trade Desk Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.20.5 The Trade Desk Key News & Latest Developments
    7.21 MonetizeMore
        7.21.1 MonetizeMore Company Summary
        7.21.2 MonetizeMore Business Overview
        7.21.3 MonetizeMore Ad Serving & Retargeting Platform Major Product Offerings
        7.21.4 MonetizeMore Ad Serving & Retargeting Platform Revenue in Global Market (2018-2023)
        7.21.5 MonetizeMore Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Ad Serving & Retargeting Platform Market, Global Outlook and Forecast 2023-2029

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