Advertising Technology (Adtech) Platform Market, Global Outlook and Forecast 2023-2029

Report ID: MMG160711 | Category: Service & Software | Pages: 101 | Format: PDF | Published Date: August 01,2023

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Report Description
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Report Summary

The global Advertising Technology (Adtech) Platform market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
On-Premise Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Advertising Technology (Adtech) Platform include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
This report aims to provide a comprehensive presentation of the global market for Advertising Technology (Adtech) Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Advertising Technology (Adtech) Platform. This report contains market size and forecasts of Advertising Technology (Adtech) Platform in global, including the following market information:
Global Advertising Technology (Adtech) Platform Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Advertising Technology (Adtech) Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Advertising Technology (Adtech) Platform Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Advertising Technology (Adtech) Platform Market Segment Percentages, by Type, 2022 (%)
    On-Premise
    Cloud-Based
Global Advertising Technology (Adtech) Platform Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Advertising Technology (Adtech) Platform Market Segment Percentages, by Application, 2022 (%)
    Ads Setting
    Data Analytics
    Yield Management
    Others
Global Advertising Technology (Adtech) Platform Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Advertising Technology (Adtech) Platform Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Advertising Technology (Adtech) Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Advertising Technology (Adtech) Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Adform
    Adobe
    AdRoll
    Amazon (AWS)
    AT&T (WarnerMedia)
    CAKE
    Choozle
    Criteo
    Google
    LiveIntent
    Marin Software
    MediaMath
    Quantcast
    Singapore Telecommunications (Amobee)
    Sovrn
    The Search Monitor
    The Trade Desk
    Verizon (Verizon Media)
    Verve
Outline of Major Chapters:
Chapter 1: Introduces the definition of Advertising Technology (Adtech) Platform, market overview.
Chapter 2: Global Advertising Technology (Adtech) Platform market size in revenue.
Chapter 3: Detailed analysis of Advertising Technology (Adtech) Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Advertising Technology (Adtech) Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Advertising Technology (Adtech) Platform Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Advertising Technology (Adtech) Platform Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Advertising Technology (Adtech) Platform Overall Market Size
    2.1 Global Advertising Technology (Adtech) Platform Market Size: 2022 VS 2029
    2.2 Global Advertising Technology (Adtech) Platform Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Advertising Technology (Adtech) Platform Players in Global Market
    3.2 Top Global Advertising Technology (Adtech) Platform Companies Ranked by Revenue
    3.3 Global Advertising Technology (Adtech) Platform Revenue by Companies
    3.4 Top 3 and Top 5 Advertising Technology (Adtech) Platform Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Advertising Technology (Adtech) Platform Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Advertising Technology (Adtech) Platform Players in Global Market
        3.6.1 List of Global Tier 1 Advertising Technology (Adtech) Platform Companies
        3.6.2 List of Global Tier 2 and Tier 3 Advertising Technology (Adtech) Platform Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Advertising Technology (Adtech) Platform Market Size Markets, 2022 & 2029
        4.1.2 On-Premise
        4.1.3 Cloud-Based
    4.2 By Type - Global Advertising Technology (Adtech) Platform Revenue & Forecasts
        4.2.1 By Type - Global Advertising Technology (Adtech) Platform Revenue, 2018-2023
        4.2.2 By Type - Global Advertising Technology (Adtech) Platform Revenue, 2024-2029
        4.2.3 By Type - Global Advertising Technology (Adtech) Platform Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Advertising Technology (Adtech) Platform Market Size, 2022 & 2029
        5.1.2 Ads Setting
        5.1.3 Data Analytics
        5.1.4 Yield Management
        5.1.5 Others
    5.2 By Application - Global Advertising Technology (Adtech) Platform Revenue & Forecasts
        5.2.1 By Application - Global Advertising Technology (Adtech) Platform Revenue, 2018-2023
        5.2.2 By Application - Global Advertising Technology (Adtech) Platform Revenue, 2024-2029
        5.2.3 By Application - Global Advertising Technology (Adtech) Platform Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Advertising Technology (Adtech) Platform Market Size, 2022 & 2029
    6.2 By Region - Global Advertising Technology (Adtech) Platform Revenue & Forecasts
        6.2.1 By Region - Global Advertising Technology (Adtech) Platform Revenue, 2018-2023
        6.2.2 By Region - Global Advertising Technology (Adtech) Platform Revenue, 2024-2029
        6.2.3 By Region - Global Advertising Technology (Adtech) Platform Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Advertising Technology (Adtech) Platform Revenue, 2018-2029
        6.3.2 US Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.3.3 Canada Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.3.4 Mexico Advertising Technology (Adtech) Platform Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Advertising Technology (Adtech) Platform Revenue, 2018-2029
        6.4.2 Germany Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.4.3 France Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.4.4 U.K. Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.4.5 Italy Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.4.6 Russia Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.4.7 Nordic Countries Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.4.8 Benelux Advertising Technology (Adtech) Platform Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Advertising Technology (Adtech) Platform Revenue, 2018-2029
        6.5.2 China Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.5.3 Japan Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.5.4 South Korea Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.5.5 Southeast Asia Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.5.6 India Advertising Technology (Adtech) Platform Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Advertising Technology (Adtech) Platform Revenue, 2018-2029
        6.6.2 Brazil Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.6.3 Argentina Advertising Technology (Adtech) Platform Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Advertising Technology (Adtech) Platform Revenue, 2018-2029
        6.7.2 Turkey Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.7.3 Israel Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.7.4 Saudi Arabia Advertising Technology (Adtech) Platform Market Size, 2018-2029
        6.7.5 UAE Advertising Technology (Adtech) Platform Market Size, 2018-2029
7 Advertising Technology (Adtech) Platform Companies Profiles
    7.1 Adform
        7.1.1 Adform Company Summary
        7.1.2 Adform Business Overview
        7.1.3 Adform Advertising Technology (Adtech) Platform Major Product Offerings
        7.1.4 Adform Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.1.5 Adform Key News & Latest Developments
    7.2 Adobe
        7.2.1 Adobe Company Summary
        7.2.2 Adobe Business Overview
        7.2.3 Adobe Advertising Technology (Adtech) Platform Major Product Offerings
        7.2.4 Adobe Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.2.5 Adobe Key News & Latest Developments
    7.3 AdRoll
        7.3.1 AdRoll Company Summary
        7.3.2 AdRoll Business Overview
        7.3.3 AdRoll Advertising Technology (Adtech) Platform Major Product Offerings
        7.3.4 AdRoll Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.3.5 AdRoll Key News & Latest Developments
    7.4 Amazon (AWS)
        7.4.1 Amazon (AWS) Company Summary
        7.4.2 Amazon (AWS) Business Overview
        7.4.3 Amazon (AWS) Advertising Technology (Adtech) Platform Major Product Offerings
        7.4.4 Amazon (AWS) Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.4.5 Amazon (AWS) Key News & Latest Developments
    7.5 AT&T (WarnerMedia)
        7.5.1 AT&T (WarnerMedia) Company Summary
        7.5.2 AT&T (WarnerMedia) Business Overview
        7.5.3 AT&T (WarnerMedia) Advertising Technology (Adtech) Platform Major Product Offerings
        7.5.4 AT&T (WarnerMedia) Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.5.5 AT&T (WarnerMedia) Key News & Latest Developments
    7.6 CAKE
        7.6.1 CAKE Company Summary
        7.6.2 CAKE Business Overview
        7.6.3 CAKE Advertising Technology (Adtech) Platform Major Product Offerings
        7.6.4 CAKE Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.6.5 CAKE Key News & Latest Developments
    7.7 Choozle
        7.7.1 Choozle Company Summary
        7.7.2 Choozle Business Overview
        7.7.3 Choozle Advertising Technology (Adtech) Platform Major Product Offerings
        7.7.4 Choozle Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.7.5 Choozle Key News & Latest Developments
    7.8 Criteo
        7.8.1 Criteo Company Summary
        7.8.2 Criteo Business Overview
        7.8.3 Criteo Advertising Technology (Adtech) Platform Major Product Offerings
        7.8.4 Criteo Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.8.5 Criteo Key News & Latest Developments
    7.9 Google
        7.9.1 Google Company Summary
        7.9.2 Google Business Overview
        7.9.3 Google Advertising Technology (Adtech) Platform Major Product Offerings
        7.9.4 Google Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.9.5 Google Key News & Latest Developments
    7.10 LiveIntent
        7.10.1 LiveIntent Company Summary
        7.10.2 LiveIntent Business Overview
        7.10.3 LiveIntent Advertising Technology (Adtech) Platform Major Product Offerings
        7.10.4 LiveIntent Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.10.5 LiveIntent Key News & Latest Developments
    7.11 Marin Software
        7.11.1 Marin Software Company Summary
        7.11.2 Marin Software Business Overview
        7.11.3 Marin Software Advertising Technology (Adtech) Platform Major Product Offerings
        7.11.4 Marin Software Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.11.5 Marin Software Key News & Latest Developments
    7.12 MediaMath
        7.12.1 MediaMath Company Summary
        7.12.2 MediaMath Business Overview
        7.12.3 MediaMath Advertising Technology (Adtech) Platform Major Product Offerings
        7.12.4 MediaMath Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.12.5 MediaMath Key News & Latest Developments
    7.13 Quantcast
        7.13.1 Quantcast Company Summary
        7.13.2 Quantcast Business Overview
        7.13.3 Quantcast Advertising Technology (Adtech) Platform Major Product Offerings
        7.13.4 Quantcast Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.13.5 Quantcast Key News & Latest Developments
    7.14 Singapore Telecommunications (Amobee)
        7.14.1 Singapore Telecommunications (Amobee) Company Summary
        7.14.2 Singapore Telecommunications (Amobee) Business Overview
        7.14.3 Singapore Telecommunications (Amobee) Advertising Technology (Adtech) Platform Major Product Offerings
        7.14.4 Singapore Telecommunications (Amobee) Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.14.5 Singapore Telecommunications (Amobee) Key News & Latest Developments
    7.15 Sovrn
        7.15.1 Sovrn Company Summary
        7.15.2 Sovrn Business Overview
        7.15.3 Sovrn Advertising Technology (Adtech) Platform Major Product Offerings
        7.15.4 Sovrn Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.15.5 Sovrn Key News & Latest Developments
    7.16 The Search Monitor
        7.16.1 The Search Monitor Company Summary
        7.16.2 The Search Monitor Business Overview
        7.16.3 The Search Monitor Advertising Technology (Adtech) Platform Major Product Offerings
        7.16.4 The Search Monitor Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.16.5 The Search Monitor Key News & Latest Developments
    7.17 The Trade Desk
        7.17.1 The Trade Desk Company Summary
        7.17.2 The Trade Desk Business Overview
        7.17.3 The Trade Desk Advertising Technology (Adtech) Platform Major Product Offerings
        7.17.4 The Trade Desk Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.17.5 The Trade Desk Key News & Latest Developments
    7.18 Verizon (Verizon Media)
        7.18.1 Verizon (Verizon Media) Company Summary
        7.18.2 Verizon (Verizon Media) Business Overview
        7.18.3 Verizon (Verizon Media) Advertising Technology (Adtech) Platform Major Product Offerings
        7.18.4 Verizon (Verizon Media) Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.18.5 Verizon (Verizon Media) Key News & Latest Developments
    7.19 Verve
        7.19.1 Verve Company Summary
        7.19.2 Verve Business Overview
        7.19.3 Verve Advertising Technology (Adtech) Platform Major Product Offerings
        7.19.4 Verve Advertising Technology (Adtech) Platform Revenue in Global Market (2018-2023)
        7.19.5 Verve Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Advertising Technology (Adtech) Platform Market, Global Outlook and Forecast 2023-2029

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