Audience Measurement Systems Market, Global Outlook and Forecast 2023-2029

Report ID: MMG92203 | Category: Service & Software | Pages: 63 | Format: PDF | Published Date: April 04,2023

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Audience measurement System collect data about the people viewing different types of content. Marketers and advertisers use these tools to collect data on the people viewing their ads, while digital network owners use them to find out more about the people viewing their digital screens.
This report aims to provide a comprehensive presentation of the global market for Audience Measurement Systems, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Audience Measurement Systems. This report contains market size and forecasts of Audience Measurement Systems in global, including the following market information:
Global Audience Measurement Systems Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Audience Measurement Systems market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Audio Measurement System Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Audience Measurement Systems include Nielsen, Kantar, RSG Media, Tubular, YouGov, Comscore, GfK, AGF Videoforschung GmbH and PwC, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Audience Measurement Systems companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Audience Measurement Systems Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Audience Measurement Systems Market Segment Percentages, by Type, 2022 (%)
    Audio Measurement System
    Cross-Media Measurement System
    Digital Measurement System
    Streaming Measurement System
    TV Measurement System
    Others
Global Audience Measurement Systems Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Audience Measurement Systems Market Segment Percentages, by Application, 2022 (%)
    Advertisers
    Media Company
    Others
Global Audience Measurement Systems Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Audience Measurement Systems Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Audience Measurement Systems revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Audience Measurement Systems revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Nielsen
    Kantar
    RSG Media
    Tubular
    YouGov
    Comscore
    GfK
    AGF Videoforschung GmbH
    PwC
Outline of Major Chapters:
Chapter 1: Introduces the definition of Audience Measurement Systems, market overview.
Chapter 2: Global Audience Measurement Systems market size in revenue.
Chapter 3: Detailed analysis of Audience Measurement Systems company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Audience Measurement Systems in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Audience Measurement Systems Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Audience Measurement Systems Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Audience Measurement Systems Overall Market Size
    2.1 Global Audience Measurement Systems Market Size: 2022 VS 2029
    2.2 Global Audience Measurement Systems Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Audience Measurement Systems Players in Global Market
    3.2 Top Global Audience Measurement Systems Companies Ranked by Revenue
    3.3 Global Audience Measurement Systems Revenue by Companies
    3.4 Top 3 and Top 5 Audience Measurement Systems Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Audience Measurement Systems Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Audience Measurement Systems Players in Global Market
        3.6.1 List of Global Tier 1 Audience Measurement Systems Companies
        3.6.2 List of Global Tier 2 and Tier 3 Audience Measurement Systems Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Audience Measurement Systems Market Size Markets, 2022 & 2029
        4.1.2 Audio Measurement System
        4.1.3 Cross-Media Measurement System
        4.1.4 Digital Measurement System
        4.1.5 Streaming Measurement System
        4.1.6 TV Measurement System
        4.1.7 Others
    4.2 By Type - Global Audience Measurement Systems Revenue & Forecasts
        4.2.1 By Type - Global Audience Measurement Systems Revenue, 2018-2023
        4.2.2 By Type - Global Audience Measurement Systems Revenue, 2024-2029
        4.2.3 By Type - Global Audience Measurement Systems Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Audience Measurement Systems Market Size, 2022 & 2029
        5.1.2 Advertisers
        5.1.3 Media Company
        5.1.4 Others
    5.2 By Application - Global Audience Measurement Systems Revenue & Forecasts
        5.2.1 By Application - Global Audience Measurement Systems Revenue, 2018-2023
        5.2.2 By Application - Global Audience Measurement Systems Revenue, 2024-2029
        5.2.3 By Application - Global Audience Measurement Systems Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Audience Measurement Systems Market Size, 2022 & 2029
    6.2 By Region - Global Audience Measurement Systems Revenue & Forecasts
        6.2.1 By Region - Global Audience Measurement Systems Revenue, 2018-2023
        6.2.2 By Region - Global Audience Measurement Systems Revenue, 2024-2029
        6.2.3 By Region - Global Audience Measurement Systems Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Audience Measurement Systems Revenue, 2018-2029
        6.3.2 US Audience Measurement Systems Market Size, 2018-2029
        6.3.3 Canada Audience Measurement Systems Market Size, 2018-2029
        6.3.4 Mexico Audience Measurement Systems Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Audience Measurement Systems Revenue, 2018-2029
        6.4.2 Germany Audience Measurement Systems Market Size, 2018-2029
        6.4.3 France Audience Measurement Systems Market Size, 2018-2029
        6.4.4 U.K. Audience Measurement Systems Market Size, 2018-2029
        6.4.5 Italy Audience Measurement Systems Market Size, 2018-2029
        6.4.6 Russia Audience Measurement Systems Market Size, 2018-2029
        6.4.7 Nordic Countries Audience Measurement Systems Market Size, 2018-2029
        6.4.8 Benelux Audience Measurement Systems Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Audience Measurement Systems Revenue, 2018-2029
        6.5.2 China Audience Measurement Systems Market Size, 2018-2029
        6.5.3 Japan Audience Measurement Systems Market Size, 2018-2029
        6.5.4 South Korea Audience Measurement Systems Market Size, 2018-2029
        6.5.5 Southeast Asia Audience Measurement Systems Market Size, 2018-2029
        6.5.6 India Audience Measurement Systems Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Audience Measurement Systems Revenue, 2018-2029
        6.6.2 Brazil Audience Measurement Systems Market Size, 2018-2029
        6.6.3 Argentina Audience Measurement Systems Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Audience Measurement Systems Revenue, 2018-2029
        6.7.2 Turkey Audience Measurement Systems Market Size, 2018-2029
        6.7.3 Israel Audience Measurement Systems Market Size, 2018-2029
        6.7.4 Saudi Arabia Audience Measurement Systems Market Size, 2018-2029
        6.7.5 UAE Audience Measurement Systems Market Size, 2018-2029
7 Audience Measurement Systems Companies Profiles
    7.1 Nielsen
        7.1.1 Nielsen Company Summary
        7.1.2 Nielsen Business Overview
        7.1.3 Nielsen Audience Measurement Systems Major Product Offerings
        7.1.4 Nielsen Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.1.5 Nielsen Key News & Latest Developments
    7.2 Kantar
        7.2.1 Kantar Company Summary
        7.2.2 Kantar Business Overview
        7.2.3 Kantar Audience Measurement Systems Major Product Offerings
        7.2.4 Kantar Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.2.5 Kantar Key News & Latest Developments
    7.3 RSG Media
        7.3.1 RSG Media Company Summary
        7.3.2 RSG Media Business Overview
        7.3.3 RSG Media Audience Measurement Systems Major Product Offerings
        7.3.4 RSG Media Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.3.5 RSG Media Key News & Latest Developments
    7.4 Tubular
        7.4.1 Tubular Company Summary
        7.4.2 Tubular Business Overview
        7.4.3 Tubular Audience Measurement Systems Major Product Offerings
        7.4.4 Tubular Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.4.5 Tubular Key News & Latest Developments
    7.5 YouGov
        7.5.1 YouGov Company Summary
        7.5.2 YouGov Business Overview
        7.5.3 YouGov Audience Measurement Systems Major Product Offerings
        7.5.4 YouGov Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.5.5 YouGov Key News & Latest Developments
    7.6 Comscore
        7.6.1 Comscore Company Summary
        7.6.2 Comscore Business Overview
        7.6.3 Comscore Audience Measurement Systems Major Product Offerings
        7.6.4 Comscore Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.6.5 Comscore Key News & Latest Developments
    7.7 GfK
        7.7.1 GfK Company Summary
        7.7.2 GfK Business Overview
        7.7.3 GfK Audience Measurement Systems Major Product Offerings
        7.7.4 GfK Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.7.5 GfK Key News & Latest Developments
    7.8 AGF Videoforschung GmbH
        7.8.1 AGF Videoforschung GmbH Company Summary
        7.8.2 AGF Videoforschung GmbH Business Overview
        7.8.3 AGF Videoforschung GmbH Audience Measurement Systems Major Product Offerings
        7.8.4 AGF Videoforschung GmbH Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.8.5 AGF Videoforschung GmbH Key News & Latest Developments
    7.9 PwC
        7.9.1 PwC Company Summary
        7.9.2 PwC Business Overview
        7.9.3 PwC Audience Measurement Systems Major Product Offerings
        7.9.4 PwC Audience Measurement Systems Revenue in Global Market (2018-2023)
        7.9.5 PwC Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Audience Measurement Systems Market, Global Outlook and Forecast 2023-2029

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