Clickstream Analytics Market, Global Outlook and Forecast 2023-2029

Report ID: MMG187954 | Category: Service & Software | Pages: 104 | Format: PDF | Published Date: September 04,2023

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Report Summary

Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
This report aims to provide a comprehensive presentation of the global market for Clickstream Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Clickstream Analytics. This report contains market size and forecasts of Clickstream Analytics in global, including the following market information:
Global Clickstream Analytics Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Clickstream Analytics market was valued at US$ 856.9 million in 2022 and is projected to reach US$ 1923.8 million by 2029, at a CAGR of 12.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and Others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Clickstream Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Clickstream Analytics Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Clickstream Analytics Market Segment Percentages, by Type, 2022 (%)
    Software
    Services
Global Clickstream Analytics Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Clickstream Analytics Market Segment Percentages, by Application, 2022 (%)
    Click Path Optimization
    Website/Application Optimization
    Customer Analysis
    Basket Analysis and Personalization
    Traffic Analysis
    Others
Global Clickstream Analytics Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Clickstream Analytics Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Clickstream Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Clickstream Analytics revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Adobe Systems (US)
    AT Internet (US)
    Google (US)
    IBM (US)
    Microsoft (US)
    Oracle (US)
    SAP SE (Germany)
    Connexity (US)
    Hewlett Packard Enterprise (US)
    Jumpshot (US)
    Splunk (US)
    Talend (US)
    Verto Analytics (Finland)
    Webtrends Corporation (US)
    Vlocity, Inc (US)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Clickstream Analytics, market overview.
Chapter 2: Global Clickstream Analytics market size in revenue.
Chapter 3: Detailed analysis of Clickstream Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Clickstream Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Clickstream Analytics Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Clickstream Analytics Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Clickstream Analytics Overall Market Size
    2.1 Global Clickstream Analytics Market Size: 2022 VS 2029
    2.2 Global Clickstream Analytics Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Clickstream Analytics Players in Global Market
    3.2 Top Global Clickstream Analytics Companies Ranked by Revenue
    3.3 Global Clickstream Analytics Revenue by Companies
    3.4 Top 3 and Top 5 Clickstream Analytics Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Clickstream Analytics Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Clickstream Analytics Players in Global Market
        3.6.1 List of Global Tier 1 Clickstream Analytics Companies
        3.6.2 List of Global Tier 2 and Tier 3 Clickstream Analytics Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Clickstream Analytics Market Size Markets, 2022 & 2029
        4.1.2 Software
        4.1.3 Services
    4.2 By Type - Global Clickstream Analytics Revenue & Forecasts
        4.2.1 By Type - Global Clickstream Analytics Revenue, 2018-2023
        4.2.2 By Type - Global Clickstream Analytics Revenue, 2024-2029
        4.2.3 By Type - Global Clickstream Analytics Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Clickstream Analytics Market Size, 2022 & 2029
        5.1.2 Click Path Optimization
        5.1.3 Website/Application Optimization
        5.1.4 Customer Analysis
        5.1.5 Basket Analysis and Personalization
        5.1.6 Traffic Analysis
        5.1.7 Others
    5.2 By Application - Global Clickstream Analytics Revenue & Forecasts
        5.2.1 By Application - Global Clickstream Analytics Revenue, 2018-2023
        5.2.2 By Application - Global Clickstream Analytics Revenue, 2024-2029
        5.2.3 By Application - Global Clickstream Analytics Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Clickstream Analytics Market Size, 2022 & 2029
    6.2 By Region - Global Clickstream Analytics Revenue & Forecasts
        6.2.1 By Region - Global Clickstream Analytics Revenue, 2018-2023
        6.2.2 By Region - Global Clickstream Analytics Revenue, 2024-2029
        6.2.3 By Region - Global Clickstream Analytics Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Clickstream Analytics Revenue, 2018-2029
        6.3.2 US Clickstream Analytics Market Size, 2018-2029
        6.3.3 Canada Clickstream Analytics Market Size, 2018-2029
        6.3.4 Mexico Clickstream Analytics Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Clickstream Analytics Revenue, 2018-2029
        6.4.2 Germany Clickstream Analytics Market Size, 2018-2029
        6.4.3 France Clickstream Analytics Market Size, 2018-2029
        6.4.4 U.K. Clickstream Analytics Market Size, 2018-2029
        6.4.5 Italy Clickstream Analytics Market Size, 2018-2029
        6.4.6 Russia Clickstream Analytics Market Size, 2018-2029
        6.4.7 Nordic Countries Clickstream Analytics Market Size, 2018-2029
        6.4.8 Benelux Clickstream Analytics Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Clickstream Analytics Revenue, 2018-2029
        6.5.2 China Clickstream Analytics Market Size, 2018-2029
        6.5.3 Japan Clickstream Analytics Market Size, 2018-2029
        6.5.4 South Korea Clickstream Analytics Market Size, 2018-2029
        6.5.5 Southeast Asia Clickstream Analytics Market Size, 2018-2029
        6.5.6 India Clickstream Analytics Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Clickstream Analytics Revenue, 2018-2029
        6.6.2 Brazil Clickstream Analytics Market Size, 2018-2029
        6.6.3 Argentina Clickstream Analytics Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Clickstream Analytics Revenue, 2018-2029
        6.7.2 Turkey Clickstream Analytics Market Size, 2018-2029
        6.7.3 Israel Clickstream Analytics Market Size, 2018-2029
        6.7.4 Saudi Arabia Clickstream Analytics Market Size, 2018-2029
        6.7.5 UAE Clickstream Analytics Market Size, 2018-2029
7 Clickstream Analytics Companies Profiles
    7.1 Adobe Systems (US)
        7.1.1 Adobe Systems (US) Company Summary
        7.1.2 Adobe Systems (US) Business Overview
        7.1.3 Adobe Systems (US) Clickstream Analytics Major Product Offerings
        7.1.4 Adobe Systems (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.1.5 Adobe Systems (US) Key News & Latest Developments
    7.2 AT Internet (US)
        7.2.1 AT Internet (US) Company Summary
        7.2.2 AT Internet (US) Business Overview
        7.2.3 AT Internet (US) Clickstream Analytics Major Product Offerings
        7.2.4 AT Internet (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.2.5 AT Internet (US) Key News & Latest Developments
    7.3 Google (US)
        7.3.1 Google (US) Company Summary
        7.3.2 Google (US) Business Overview
        7.3.3 Google (US) Clickstream Analytics Major Product Offerings
        7.3.4 Google (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.3.5 Google (US) Key News & Latest Developments
    7.4 IBM (US)
        7.4.1 IBM (US) Company Summary
        7.4.2 IBM (US) Business Overview
        7.4.3 IBM (US) Clickstream Analytics Major Product Offerings
        7.4.4 IBM (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.4.5 IBM (US) Key News & Latest Developments
    7.5 Microsoft (US)
        7.5.1 Microsoft (US) Company Summary
        7.5.2 Microsoft (US) Business Overview
        7.5.3 Microsoft (US) Clickstream Analytics Major Product Offerings
        7.5.4 Microsoft (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.5.5 Microsoft (US) Key News & Latest Developments
    7.6 Oracle (US)
        7.6.1 Oracle (US) Company Summary
        7.6.2 Oracle (US) Business Overview
        7.6.3 Oracle (US) Clickstream Analytics Major Product Offerings
        7.6.4 Oracle (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.6.5 Oracle (US) Key News & Latest Developments
    7.7 SAP SE (Germany)
        7.7.1 SAP SE (Germany) Company Summary
        7.7.2 SAP SE (Germany) Business Overview
        7.7.3 SAP SE (Germany) Clickstream Analytics Major Product Offerings
        7.7.4 SAP SE (Germany) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.7.5 SAP SE (Germany) Key News & Latest Developments
    7.8 Connexity (US)
        7.8.1 Connexity (US) Company Summary
        7.8.2 Connexity (US) Business Overview
        7.8.3 Connexity (US) Clickstream Analytics Major Product Offerings
        7.8.4 Connexity (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.8.5 Connexity (US) Key News & Latest Developments
    7.9 Hewlett Packard Enterprise (US)
        7.9.1 Hewlett Packard Enterprise (US) Company Summary
        7.9.2 Hewlett Packard Enterprise (US) Business Overview
        7.9.3 Hewlett Packard Enterprise (US) Clickstream Analytics Major Product Offerings
        7.9.4 Hewlett Packard Enterprise (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.9.5 Hewlett Packard Enterprise (US) Key News & Latest Developments
    7.10 Jumpshot (US)
        7.10.1 Jumpshot (US) Company Summary
        7.10.2 Jumpshot (US) Business Overview
        7.10.3 Jumpshot (US) Clickstream Analytics Major Product Offerings
        7.10.4 Jumpshot (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.10.5 Jumpshot (US) Key News & Latest Developments
    7.11 Splunk (US)
        7.11.1 Splunk (US) Company Summary
        7.11.2 Splunk (US) Business Overview
        7.11.3 Splunk (US) Clickstream Analytics Major Product Offerings
        7.11.4 Splunk (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.11.5 Splunk (US) Key News & Latest Developments
    7.12 Talend (US)
        7.12.1 Talend (US) Company Summary
        7.12.2 Talend (US) Business Overview
        7.12.3 Talend (US) Clickstream Analytics Major Product Offerings
        7.12.4 Talend (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.12.5 Talend (US) Key News & Latest Developments
    7.13 Verto Analytics (Finland)
        7.13.1 Verto Analytics (Finland) Company Summary
        7.13.2 Verto Analytics (Finland) Business Overview
        7.13.3 Verto Analytics (Finland) Clickstream Analytics Major Product Offerings
        7.13.4 Verto Analytics (Finland) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.13.5 Verto Analytics (Finland) Key News & Latest Developments
    7.14 Webtrends Corporation (US)
        7.14.1 Webtrends Corporation (US) Company Summary
        7.14.2 Webtrends Corporation (US) Business Overview
        7.14.3 Webtrends Corporation (US) Clickstream Analytics Major Product Offerings
        7.14.4 Webtrends Corporation (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.14.5 Webtrends Corporation (US) Key News & Latest Developments
    7.15 Vlocity, Inc (US)
        7.15.1 Vlocity, Inc (US) Company Summary
        7.15.2 Vlocity, Inc (US) Business Overview
        7.15.3 Vlocity, Inc (US) Clickstream Analytics Major Product Offerings
        7.15.4 Vlocity, Inc (US) Clickstream Analytics Revenue in Global Market (2018-2023)
        7.15.5 Vlocity, Inc (US) Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Clickstream Analytics Market, Global Outlook and Forecast 2023-2029

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