Digital Ad Intelligence Software Market, Global Outlook and Forecast 2023-2029

Report ID: MMG230789 | Category: Service & Software | Pages: 106 | Format: PDF | Published Date: September 16,2023

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Report Description
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Report Summary

Digital ad intelligence software monitors competitors’ advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads. Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors’ key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
This report aims to provide a comprehensive presentation of the global market for Digital Ad Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Ad Intelligence Software. This report contains market size and forecasts of Digital Ad Intelligence Software in global, including the following market information:
Global Digital Ad Intelligence Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Digital Ad Intelligence Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud Based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Digital Ad Intelligence Software include Pathmatics, Soomla, Similarweb, Adbeat, BIScience, WhatRunsWhere.com, Mobile Action, Numerator and SocialPeta, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Digital Ad Intelligence Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Digital Ad Intelligence Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Digital Ad Intelligence Software Market Segment Percentages, by Type, 2022 (%)
    Cloud Based
    On Premises
Global Digital Ad Intelligence Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Digital Ad Intelligence Software Market Segment Percentages, by Application, 2022 (%)
    Large Enterprises
    SMEs
Global Digital Ad Intelligence Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Digital Ad Intelligence Software Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Digital Ad Intelligence Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Digital Ad Intelligence Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Pathmatics
    Soomla
    Similarweb
    Adbeat
    BIScience
    WhatRunsWhere.com
    Mobile Action
    Numerator
    SocialPeta
    adjinn
    Admetricks
    App Annie
    Apptica
    Apptopia
    BrandTotal
    Kantar
    Macaw.pro
    Nielsen
    Sensor Tower
Outline of Major Chapters:
Chapter 1: Introduces the definition of Digital Ad Intelligence Software, market overview.
Chapter 2: Global Digital Ad Intelligence Software market size in revenue.
Chapter 3: Detailed analysis of Digital Ad Intelligence Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Digital Ad Intelligence Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Digital Ad Intelligence Software Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Digital Ad Intelligence Software Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Digital Ad Intelligence Software Overall Market Size
    2.1 Global Digital Ad Intelligence Software Market Size: 2022 VS 2029
    2.2 Global Digital Ad Intelligence Software Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Digital Ad Intelligence Software Players in Global Market
    3.2 Top Global Digital Ad Intelligence Software Companies Ranked by Revenue
    3.3 Global Digital Ad Intelligence Software Revenue by Companies
    3.4 Top 3 and Top 5 Digital Ad Intelligence Software Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Digital Ad Intelligence Software Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Digital Ad Intelligence Software Players in Global Market
        3.6.1 List of Global Tier 1 Digital Ad Intelligence Software Companies
        3.6.2 List of Global Tier 2 and Tier 3 Digital Ad Intelligence Software Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Digital Ad Intelligence Software Market Size Markets, 2022 & 2029
        4.1.2 Cloud Based
        4.1.3 On Premises
    4.2 By Type - Global Digital Ad Intelligence Software Revenue & Forecasts
        4.2.1 By Type - Global Digital Ad Intelligence Software Revenue, 2018-2023
        4.2.2 By Type - Global Digital Ad Intelligence Software Revenue, 2024-2029
        4.2.3 By Type - Global Digital Ad Intelligence Software Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Digital Ad Intelligence Software Market Size, 2022 & 2029
        5.1.2 Large Enterprises
        5.1.3 SMEs
    5.2 By Application - Global Digital Ad Intelligence Software Revenue & Forecasts
        5.2.1 By Application - Global Digital Ad Intelligence Software Revenue, 2018-2023
        5.2.2 By Application - Global Digital Ad Intelligence Software Revenue, 2024-2029
        5.2.3 By Application - Global Digital Ad Intelligence Software Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Digital Ad Intelligence Software Market Size, 2022 & 2029
    6.2 By Region - Global Digital Ad Intelligence Software Revenue & Forecasts
        6.2.1 By Region - Global Digital Ad Intelligence Software Revenue, 2018-2023
        6.2.2 By Region - Global Digital Ad Intelligence Software Revenue, 2024-2029
        6.2.3 By Region - Global Digital Ad Intelligence Software Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Digital Ad Intelligence Software Revenue, 2018-2029
        6.3.2 US Digital Ad Intelligence Software Market Size, 2018-2029
        6.3.3 Canada Digital Ad Intelligence Software Market Size, 2018-2029
        6.3.4 Mexico Digital Ad Intelligence Software Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Digital Ad Intelligence Software Revenue, 2018-2029
        6.4.2 Germany Digital Ad Intelligence Software Market Size, 2018-2029
        6.4.3 France Digital Ad Intelligence Software Market Size, 2018-2029
        6.4.4 U.K. Digital Ad Intelligence Software Market Size, 2018-2029
        6.4.5 Italy Digital Ad Intelligence Software Market Size, 2018-2029
        6.4.6 Russia Digital Ad Intelligence Software Market Size, 2018-2029
        6.4.7 Nordic Countries Digital Ad Intelligence Software Market Size, 2018-2029
        6.4.8 Benelux Digital Ad Intelligence Software Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Digital Ad Intelligence Software Revenue, 2018-2029
        6.5.2 China Digital Ad Intelligence Software Market Size, 2018-2029
        6.5.3 Japan Digital Ad Intelligence Software Market Size, 2018-2029
        6.5.4 South Korea Digital Ad Intelligence Software Market Size, 2018-2029
        6.5.5 Southeast Asia Digital Ad Intelligence Software Market Size, 2018-2029
        6.5.6 India Digital Ad Intelligence Software Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Digital Ad Intelligence Software Revenue, 2018-2029
        6.6.2 Brazil Digital Ad Intelligence Software Market Size, 2018-2029
        6.6.3 Argentina Digital Ad Intelligence Software Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Digital Ad Intelligence Software Revenue, 2018-2029
        6.7.2 Turkey Digital Ad Intelligence Software Market Size, 2018-2029
        6.7.3 Israel Digital Ad Intelligence Software Market Size, 2018-2029
        6.7.4 Saudi Arabia Digital Ad Intelligence Software Market Size, 2018-2029
        6.7.5 UAE Digital Ad Intelligence Software Market Size, 2018-2029
7 Digital Ad Intelligence Software Companies Profiles
    7.1 Pathmatics
        7.1.1 Pathmatics Company Summary
        7.1.2 Pathmatics Business Overview
        7.1.3 Pathmatics Digital Ad Intelligence Software Major Product Offerings
        7.1.4 Pathmatics Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.1.5 Pathmatics Key News & Latest Developments
    7.2 Soomla
        7.2.1 Soomla Company Summary
        7.2.2 Soomla Business Overview
        7.2.3 Soomla Digital Ad Intelligence Software Major Product Offerings
        7.2.4 Soomla Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.2.5 Soomla Key News & Latest Developments
    7.3 Similarweb
        7.3.1 Similarweb Company Summary
        7.3.2 Similarweb Business Overview
        7.3.3 Similarweb Digital Ad Intelligence Software Major Product Offerings
        7.3.4 Similarweb Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.3.5 Similarweb Key News & Latest Developments
    7.4 Adbeat
        7.4.1 Adbeat Company Summary
        7.4.2 Adbeat Business Overview
        7.4.3 Adbeat Digital Ad Intelligence Software Major Product Offerings
        7.4.4 Adbeat Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.4.5 Adbeat Key News & Latest Developments
    7.5 BIScience
        7.5.1 BIScience Company Summary
        7.5.2 BIScience Business Overview
        7.5.3 BIScience Digital Ad Intelligence Software Major Product Offerings
        7.5.4 BIScience Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.5.5 BIScience Key News & Latest Developments
    7.6 WhatRunsWhere.com
        7.6.1 WhatRunsWhere.com Company Summary
        7.6.2 WhatRunsWhere.com Business Overview
        7.6.3 WhatRunsWhere.com Digital Ad Intelligence Software Major Product Offerings
        7.6.4 WhatRunsWhere.com Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.6.5 WhatRunsWhere.com Key News & Latest Developments
    7.7 Mobile Action
        7.7.1 Mobile Action Company Summary
        7.7.2 Mobile Action Business Overview
        7.7.3 Mobile Action Digital Ad Intelligence Software Major Product Offerings
        7.7.4 Mobile Action Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.7.5 Mobile Action Key News & Latest Developments
    7.8 Numerator
        7.8.1 Numerator Company Summary
        7.8.2 Numerator Business Overview
        7.8.3 Numerator Digital Ad Intelligence Software Major Product Offerings
        7.8.4 Numerator Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.8.5 Numerator Key News & Latest Developments
    7.9 SocialPeta
        7.9.1 SocialPeta Company Summary
        7.9.2 SocialPeta Business Overview
        7.9.3 SocialPeta Digital Ad Intelligence Software Major Product Offerings
        7.9.4 SocialPeta Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.9.5 SocialPeta Key News & Latest Developments
    7.10 adjinn
        7.10.1 adjinn Company Summary
        7.10.2 adjinn Business Overview
        7.10.3 adjinn Digital Ad Intelligence Software Major Product Offerings
        7.10.4 adjinn Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.10.5 adjinn Key News & Latest Developments
    7.11 Admetricks
        7.11.1 Admetricks Company Summary
        7.11.2 Admetricks Business Overview
        7.11.3 Admetricks Digital Ad Intelligence Software Major Product Offerings
        7.11.4 Admetricks Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.11.5 Admetricks Key News & Latest Developments
    7.12 App Annie
        7.12.1 App Annie Company Summary
        7.12.2 App Annie Business Overview
        7.12.3 App Annie Digital Ad Intelligence Software Major Product Offerings
        7.12.4 App Annie Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.12.5 App Annie Key News & Latest Developments
    7.13 Apptica
        7.13.1 Apptica Company Summary
        7.13.2 Apptica Business Overview
        7.13.3 Apptica Digital Ad Intelligence Software Major Product Offerings
        7.13.4 Apptica Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.13.5 Apptica Key News & Latest Developments
    7.14 Apptopia
        7.14.1 Apptopia Company Summary
        7.14.2 Apptopia Business Overview
        7.14.3 Apptopia Digital Ad Intelligence Software Major Product Offerings
        7.14.4 Apptopia Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.14.5 Apptopia Key News & Latest Developments
    7.15 BrandTotal
        7.15.1 BrandTotal Company Summary
        7.15.2 BrandTotal Business Overview
        7.15.3 BrandTotal Digital Ad Intelligence Software Major Product Offerings
        7.15.4 BrandTotal Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.15.5 BrandTotal Key News & Latest Developments
    7.16 Kantar
        7.16.1 Kantar Company Summary
        7.16.2 Kantar Business Overview
        7.16.3 Kantar Digital Ad Intelligence Software Major Product Offerings
        7.16.4 Kantar Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.16.5 Kantar Key News & Latest Developments
    7.17 Macaw.pro
        7.17.1 Macaw.pro Company Summary
        7.17.2 Macaw.pro Business Overview
        7.17.3 Macaw.pro Digital Ad Intelligence Software Major Product Offerings
        7.17.4 Macaw.pro Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.17.5 Macaw.pro Key News & Latest Developments
    7.18 Nielsen
        7.18.1 Nielsen Company Summary
        7.18.2 Nielsen Business Overview
        7.18.3 Nielsen Digital Ad Intelligence Software Major Product Offerings
        7.18.4 Nielsen Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.18.5 Nielsen Key News & Latest Developments
    7.19 Sensor Tower
        7.19.1 Sensor Tower Company Summary
        7.19.2 Sensor Tower Business Overview
        7.19.3 Sensor Tower Digital Ad Intelligence Software Major Product Offerings
        7.19.4 Sensor Tower Digital Ad Intelligence Software Revenue in Global Market (2018-2023)
        7.19.5 Sensor Tower Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Digital Ad Intelligence Software Market, Global Outlook and Forecast 2023-2029

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