Global Account-Based Marketing (ABM) Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Report ID: GIR2301010038 | Category: Service & Software | Pages: 122 | Format: PDF | Published Date: January 23,2023

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Report Summary

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
According to our (Global Info Research) latest study, the global Account-Based Marketing (ABM) market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
This report is a detailed and comprehensive analysis for global Account-Based Marketing (ABM) market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Account-Based Marketing (ABM) market size and forecasts, in consumption value ($ Million), 2018-2029
Global Account-Based Marketing (ABM) market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Account-Based Marketing (ABM) market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Account-Based Marketing (ABM) market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Account-Based Marketing (ABM)
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Account-Based Marketing (ABM) market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Demandbase, InsideView, 6Sense, Act-On Software and AdDaptive Intelligence, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Account-Based Marketing (ABM) market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
    Strategic ABM
    ABM Lite
    Programmatic ABM
Market segment by Application
    Small and Medium-sized Enterprises(SMEs)
    Large Enterprises
Market segment by players, this report covers
    Demandbase
    InsideView
    6Sense
    Act-On Software
    AdDaptive Intelligence
    Albacross
    Celsius GKK International
    Drift
    Engagio
    Evergage
    HubSpot
    Integrate
    Iterable
    Jabmo
    Kwanzoo
    Lattice Engines
    Madison Logic
    Marketo
    MRP
    Radius Intelligence
Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Account-Based Marketing (ABM) product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Account-Based Marketing (ABM), with revenue, gross margin and global market share of Account-Based Marketing (ABM) from 2018 to 2023.
Chapter 3, the Account-Based Marketing (ABM) competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Account-Based Marketing (ABM) market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Account-Based Marketing (ABM).
Chapter 13, to describe Account-Based Marketing (ABM) research findings and conclusion.

1 Market Overview
    1.1 Product Overview and Scope of Account-Based Marketing (ABM)
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Account-Based Marketing (ABM) by Type
        1.3.1 Overview: Global Account-Based Marketing (ABM) Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Account-Based Marketing (ABM) Consumption Value Market Share by Type in 2022
        1.3.3 Strategic ABM
        1.3.4 ABM Lite
        1.3.5 Programmatic ABM
    1.4 Global Account-Based Marketing (ABM) Market by Application
        1.4.1 Overview: Global Account-Based Marketing (ABM) Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 Small and Medium-sized Enterprises(SMEs)
        1.4.3 Large Enterprises
    1.5 Global Account-Based Marketing (ABM) Market Size & Forecast
    1.6 Global Account-Based Marketing (ABM) Market Size and Forecast by Region
        1.6.1 Global Account-Based Marketing (ABM) Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Account-Based Marketing (ABM) Market Size by Region, (2018-2029)
        1.6.3 North America Account-Based Marketing (ABM) Market Size and Prospect (2018-2029)
        1.6.4 Europe Account-Based Marketing (ABM) Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Account-Based Marketing (ABM) Market Size and Prospect (2018-2029)
        1.6.6 South America Account-Based Marketing (ABM) Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Account-Based Marketing (ABM) Market Size and Prospect (2018-2029)
2 Company Profiles
    2.1 Demandbase
        2.1.1 Demandbase Details
        2.1.2 Demandbase Major Business
        2.1.3 Demandbase Account-Based Marketing (ABM) Product and Solutions
        2.1.4 Demandbase Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Demandbase Recent Developments and Future Plans
    2.2 InsideView
        2.2.1 InsideView Details
        2.2.2 InsideView Major Business
        2.2.3 InsideView Account-Based Marketing (ABM) Product and Solutions
        2.2.4 InsideView Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 InsideView Recent Developments and Future Plans
    2.3 6Sense
        2.3.1 6Sense Details
        2.3.2 6Sense Major Business
        2.3.3 6Sense Account-Based Marketing (ABM) Product and Solutions
        2.3.4 6Sense Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 6Sense Recent Developments and Future Plans
    2.4 Act-On Software
        2.4.1 Act-On Software Details
        2.4.2 Act-On Software Major Business
        2.4.3 Act-On Software Account-Based Marketing (ABM) Product and Solutions
        2.4.4 Act-On Software Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 Act-On Software Recent Developments and Future Plans
    2.5 AdDaptive Intelligence
        2.5.1 AdDaptive Intelligence Details
        2.5.2 AdDaptive Intelligence Major Business
        2.5.3 AdDaptive Intelligence Account-Based Marketing (ABM) Product and Solutions
        2.5.4 AdDaptive Intelligence Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 AdDaptive Intelligence Recent Developments and Future Plans
    2.6 Albacross
        2.6.1 Albacross Details
        2.6.2 Albacross Major Business
        2.6.3 Albacross Account-Based Marketing (ABM) Product and Solutions
        2.6.4 Albacross Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 Albacross Recent Developments and Future Plans
    2.7 Celsius GKK International
        2.7.1 Celsius GKK International Details
        2.7.2 Celsius GKK International Major Business
        2.7.3 Celsius GKK International Account-Based Marketing (ABM) Product and Solutions
        2.7.4 Celsius GKK International Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Celsius GKK International Recent Developments and Future Plans
    2.8 Drift
        2.8.1 Drift Details
        2.8.2 Drift Major Business
        2.8.3 Drift Account-Based Marketing (ABM) Product and Solutions
        2.8.4 Drift Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 Drift Recent Developments and Future Plans
    2.9 Engagio
        2.9.1 Engagio Details
        2.9.2 Engagio Major Business
        2.9.3 Engagio Account-Based Marketing (ABM) Product and Solutions
        2.9.4 Engagio Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 Engagio Recent Developments and Future Plans
    2.10 Evergage 
        2.10.1 Evergage Details
        2.10.2 Evergage Major Business
        2.10.3 Evergage Account-Based Marketing (ABM) Product and Solutions
        2.10.4 Evergage Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 Evergage Recent Developments and Future Plans
    2.11 HubSpot
        2.11.1 HubSpot Details
        2.11.2 HubSpot Major Business
        2.11.3 HubSpot Account-Based Marketing (ABM) Product and Solutions
        2.11.4 HubSpot Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 HubSpot Recent Developments and Future Plans
    2.12 Integrate
        2.12.1 Integrate Details
        2.12.2 Integrate Major Business
        2.12.3 Integrate Account-Based Marketing (ABM) Product and Solutions
        2.12.4 Integrate Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 Integrate Recent Developments and Future Plans
    2.13 Iterable
        2.13.1 Iterable Details
        2.13.2 Iterable Major Business
        2.13.3 Iterable Account-Based Marketing (ABM) Product and Solutions
        2.13.4 Iterable Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.13.5 Iterable Recent Developments and Future Plans
    2.14 Jabmo
        2.14.1 Jabmo Details
        2.14.2 Jabmo Major Business
        2.14.3 Jabmo Account-Based Marketing (ABM) Product and Solutions
        2.14.4 Jabmo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.14.5 Jabmo Recent Developments and Future Plans
    2.15 Kwanzoo
        2.15.1 Kwanzoo Details
        2.15.2 Kwanzoo Major Business
        2.15.3 Kwanzoo Account-Based Marketing (ABM) Product and Solutions
        2.15.4 Kwanzoo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.15.5 Kwanzoo Recent Developments and Future Plans
    2.16 Lattice Engines
        2.16.1 Lattice Engines Details
        2.16.2 Lattice Engines Major Business
        2.16.3 Lattice Engines Account-Based Marketing (ABM) Product and Solutions
        2.16.4 Lattice Engines Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.16.5 Lattice Engines Recent Developments and Future Plans
    2.17 Madison Logic
        2.17.1 Madison Logic Details
        2.17.2 Madison Logic Major Business
        2.17.3 Madison Logic Account-Based Marketing (ABM) Product and Solutions
        2.17.4 Madison Logic Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.17.5 Madison Logic Recent Developments and Future Plans
    2.18 Marketo
        2.18.1 Marketo Details
        2.18.2 Marketo Major Business
        2.18.3 Marketo Account-Based Marketing (ABM) Product and Solutions
        2.18.4 Marketo Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.18.5 Marketo Recent Developments and Future Plans
    2.19 MRP
        2.19.1 MRP Details
        2.19.2 MRP Major Business
        2.19.3 MRP Account-Based Marketing (ABM) Product and Solutions
        2.19.4 MRP Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.19.5 MRP Recent Developments and Future Plans
    2.20 Radius Intelligence
        2.20.1 Radius Intelligence Details
        2.20.2 Radius Intelligence Major Business
        2.20.3 Radius Intelligence Account-Based Marketing (ABM) Product and Solutions
        2.20.4 Radius Intelligence Account-Based Marketing (ABM) Revenue, Gross Margin and Market Share (2018-2023)
        2.20.5 Radius Intelligence Recent Developments and Future Plans
3 Market Competition, by Players
    3.1 Global Account-Based Marketing (ABM) Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Account-Based Marketing (ABM) by Company Revenue
        3.2.2 Top 3 Account-Based Marketing (ABM) Players Market Share in 2022
        3.2.3 Top 6 Account-Based Marketing (ABM) Players Market Share in 2022
    3.3 Account-Based Marketing (ABM) Market: Overall Company Footprint Analysis
        3.3.1 Account-Based Marketing (ABM) Market: Region Footprint
        3.3.2 Account-Based Marketing (ABM) Market: Company Product Type Footprint
        3.3.3 Account-Based Marketing (ABM) Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
    4.1 Global Account-Based Marketing (ABM) Consumption Value and Market Share by Type (2018-2023)
    4.2 Global Account-Based Marketing (ABM) Market Forecast by Type (2024-2029)
5 Market Size Segment by Application
    5.1 Global Account-Based Marketing (ABM) Consumption Value Market Share by Application (2018-2023)
    5.2 Global Account-Based Marketing (ABM) Market Forecast by Application (2024-2029)
6 North America
    6.1 North America Account-Based Marketing (ABM) Consumption Value by Type (2018-2029)
    6.2 North America Account-Based Marketing (ABM) Consumption Value by Application (2018-2029)
    6.3 North America Account-Based Marketing (ABM) Market Size by Country
        6.3.1 North America Account-Based Marketing (ABM) Consumption Value by Country (2018-2029)
        6.3.2 United States Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        6.3.3 Canada Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        6.3.4 Mexico Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
7 Europe
    7.1 Europe Account-Based Marketing (ABM) Consumption Value by Type (2018-2029)
    7.2 Europe Account-Based Marketing (ABM) Consumption Value by Application (2018-2029)
    7.3 Europe Account-Based Marketing (ABM) Market Size by Country
        7.3.1 Europe Account-Based Marketing (ABM) Consumption Value by Country (2018-2029)
        7.3.2 Germany Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        7.3.3 France Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        7.3.5 Russia Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        7.3.6 Italy Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
8 Asia-Pacific
    8.1 Asia-Pacific Account-Based Marketing (ABM) Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific Account-Based Marketing (ABM) Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Account-Based Marketing (ABM) Market Size by Region
        8.3.1 Asia-Pacific Account-Based Marketing (ABM) Consumption Value by Region (2018-2029)
        8.3.2 China Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        8.3.3 Japan Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        8.3.4 South Korea Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        8.3.5 India Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        8.3.7 Australia Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
9 South America
    9.1 South America Account-Based Marketing (ABM) Consumption Value by Type (2018-2029)
    9.2 South America Account-Based Marketing (ABM) Consumption Value by Application (2018-2029)
    9.3 South America Account-Based Marketing (ABM) Market Size by Country
        9.3.1 South America Account-Based Marketing (ABM) Consumption Value by Country (2018-2029)
        9.3.2 Brazil Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        9.3.3 Argentina Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
10 Middle East & Africa
    10.1 Middle East & Africa Account-Based Marketing (ABM) Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa Account-Based Marketing (ABM) Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Account-Based Marketing (ABM) Market Size by Country
        10.3.1 Middle East & Africa Account-Based Marketing (ABM) Consumption Value by Country (2018-2029)
        10.3.2 Turkey Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
        10.3.4 UAE Account-Based Marketing (ABM) Market Size and Forecast (2018-2029)
11 Market Dynamics
    11.1 Account-Based Marketing (ABM) Market Drivers
    11.2 Account-Based Marketing (ABM) Market Restraints
    11.3 Account-Based Marketing (ABM) Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
    12.1 Account-Based Marketing (ABM) Industry Chain
    12.2 Account-Based Marketing (ABM) Upstream Analysis
    12.3 Account-Based Marketing (ABM) Midstream Analysis
    12.4 Account-Based Marketing (ABM) Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

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Global Account-Based Marketing (ABM) Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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