Global Behavioral Targeting Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Report ID: GIR2303220035 | Category: Service & Software | Pages: 102 | Format: PDF | Published Date: April 06,2023

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Report Summary

According to our (Global Info Research) latest study, the global Behavioral Targeting market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Behavioural targeting or behavioural advertising is a marketing technique that employs web user information to strengthen advertising campaigns. The method involves gathering data from various sources about the potential customer’s online browsing and shopping behaviours. This data assists create ads that are relevant to that targeted user’s habits and interests. The primary purpose is to deliver advertising messages to the people that have shown the most interest in them. The techniques involve gathering information such as web searches, purchase histories, frequently visited websites, and other information.
This report is a detailed and comprehensive analysis for global Behavioral Targeting market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Behavioral Targeting market size and forecasts, in consumption value ($ Million), 2018-2029
Global Behavioral Targeting market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Behavioral Targeting market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Behavioral Targeting market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Behavioral Targeting
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Behavioral Targeting market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Marketo, Inc., Google, Inc., Yahoo, Inc., MSN Corporation and Revenue Science, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Behavioral Targeting market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Onsite Behavioral Targeting
Network Behavioral Targeting
Market segment by Application
BFSI
Automotive
Retail & E-Commerce
Energy & Utilities
IT & Telecom
Health & Wellness
Arts & Entertainment
Market segment by players, this report covers
Marketo, Inc.
Google, Inc.
Yahoo, Inc.
MSN Corporation
Revenue Science
Semcasting, Inc.
TACODA Inc.
24/7 Media
GroundTruth
IONOS
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Behavioral Targeting product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Behavioral Targeting, with revenue, gross margin and global market share of Behavioral Targeting from 2018 to 2023.
Chapter 3, the Behavioral Targeting competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Behavioral Targeting market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Behavioral Targeting.
Chapter 13, to describe Behavioral Targeting research findings and conclusion.

1 Market Overview
    1.1 Product Overview and Scope of Behavioral Targeting
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Behavioral Targeting by Type
        1.3.1 Overview: Global Behavioral Targeting Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Behavioral Targeting Consumption Value Market Share by Type in 2022
        1.3.3 Onsite Behavioral Targeting
        1.3.4 Network Behavioral Targeting
    1.4 Global Behavioral Targeting Market by Application
        1.4.1 Overview: Global Behavioral Targeting Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 BFSI
        1.4.3 Automotive
        1.4.4 Retail & E-Commerce
        1.4.5 Energy & Utilities
        1.4.6 IT & Telecom
        1.4.7 Health & Wellness
        1.4.8 Arts & Entertainment
    1.5 Global Behavioral Targeting Market Size & Forecast
    1.6 Global Behavioral Targeting Market Size and Forecast by Region
        1.6.1 Global Behavioral Targeting Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Behavioral Targeting Market Size by Region, (2018-2029)
        1.6.3 North America Behavioral Targeting Market Size and Prospect (2018-2029)
        1.6.4 Europe Behavioral Targeting Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Behavioral Targeting Market Size and Prospect (2018-2029)
        1.6.6 South America Behavioral Targeting Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Behavioral Targeting Market Size and Prospect (2018-2029)
2 Company Profiles
    2.1 Marketo, Inc.
        2.1.1 Marketo, Inc. Details
        2.1.2 Marketo, Inc. Major Business
        2.1.3 Marketo, Inc. Behavioral Targeting Product and Solutions
        2.1.4 Marketo, Inc. Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Marketo, Inc. Recent Developments and Future Plans
    2.2 Google, Inc.
        2.2.1 Google, Inc. Details
        2.2.2 Google, Inc. Major Business
        2.2.3 Google, Inc. Behavioral Targeting Product and Solutions
        2.2.4 Google, Inc. Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Google, Inc. Recent Developments and Future Plans
    2.3 Yahoo, Inc.
        2.3.1 Yahoo, Inc. Details
        2.3.2 Yahoo, Inc. Major Business
        2.3.3 Yahoo, Inc. Behavioral Targeting Product and Solutions
        2.3.4 Yahoo, Inc. Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 Yahoo, Inc. Recent Developments and Future Plans
    2.4 MSN Corporation
        2.4.1 MSN Corporation Details
        2.4.2 MSN Corporation Major Business
        2.4.3 MSN Corporation Behavioral Targeting Product and Solutions
        2.4.4 MSN Corporation Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 MSN Corporation Recent Developments and Future Plans
    2.5 Revenue Science
        2.5.1 Revenue Science Details
        2.5.2 Revenue Science Major Business
        2.5.3 Revenue Science Behavioral Targeting Product and Solutions
        2.5.4 Revenue Science Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 Revenue Science Recent Developments and Future Plans
    2.6 Semcasting, Inc.
        2.6.1 Semcasting, Inc. Details
        2.6.2 Semcasting, Inc. Major Business
        2.6.3 Semcasting, Inc. Behavioral Targeting Product and Solutions
        2.6.4 Semcasting, Inc. Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 Semcasting, Inc. Recent Developments and Future Plans
    2.7 TACODA Inc.
        2.7.1 TACODA Inc. Details
        2.7.2 TACODA Inc. Major Business
        2.7.3 TACODA Inc. Behavioral Targeting Product and Solutions
        2.7.4 TACODA Inc. Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 TACODA Inc. Recent Developments and Future Plans
    2.8 24/7 Media
        2.8.1 24/7 Media Details
        2.8.2 24/7 Media Major Business
        2.8.3 24/7 Media Behavioral Targeting Product and Solutions
        2.8.4 24/7 Media Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 24/7 Media Recent Developments and Future Plans
    2.9 GroundTruth
        2.9.1 GroundTruth Details
        2.9.2 GroundTruth Major Business
        2.9.3 GroundTruth Behavioral Targeting Product and Solutions
        2.9.4 GroundTruth Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 GroundTruth Recent Developments and Future Plans
    2.10 IONOS 
        2.10.1 IONOS Details
        2.10.2 IONOS Major Business
        2.10.3 IONOS Behavioral Targeting Product and Solutions
        2.10.4 IONOS Behavioral Targeting Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 IONOS Recent Developments and Future Plans
3 Market Competition, by Players
    3.1 Global Behavioral Targeting Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Behavioral Targeting by Company Revenue
        3.2.2 Top 3 Behavioral Targeting Players Market Share in 2022
        3.2.3 Top 6 Behavioral Targeting Players Market Share in 2022
    3.3 Behavioral Targeting Market: Overall Company Footprint Analysis
        3.3.1 Behavioral Targeting Market: Region Footprint
        3.3.2 Behavioral Targeting Market: Company Product Type Footprint
        3.3.3 Behavioral Targeting Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
    4.1 Global Behavioral Targeting Consumption Value and Market Share by Type (2018-2023)
    4.2 Global Behavioral Targeting Market Forecast by Type (2024-2029)
5 Market Size Segment by Application
    5.1 Global Behavioral Targeting Consumption Value Market Share by Application (2018-2023)
    5.2 Global Behavioral Targeting Market Forecast by Application (2024-2029)
6 North America
    6.1 North America Behavioral Targeting Consumption Value by Type (2018-2029)
    6.2 North America Behavioral Targeting Consumption Value by Application (2018-2029)
    6.3 North America Behavioral Targeting Market Size by Country
        6.3.1 North America Behavioral Targeting Consumption Value by Country (2018-2029)
        6.3.2 United States Behavioral Targeting Market Size and Forecast (2018-2029)
        6.3.3 Canada Behavioral Targeting Market Size and Forecast (2018-2029)
        6.3.4 Mexico Behavioral Targeting Market Size and Forecast (2018-2029)
7 Europe
    7.1 Europe Behavioral Targeting Consumption Value by Type (2018-2029)
    7.2 Europe Behavioral Targeting Consumption Value by Application (2018-2029)
    7.3 Europe Behavioral Targeting Market Size by Country
        7.3.1 Europe Behavioral Targeting Consumption Value by Country (2018-2029)
        7.3.2 Germany Behavioral Targeting Market Size and Forecast (2018-2029)
        7.3.3 France Behavioral Targeting Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Behavioral Targeting Market Size and Forecast (2018-2029)
        7.3.5 Russia Behavioral Targeting Market Size and Forecast (2018-2029)
        7.3.6 Italy Behavioral Targeting Market Size and Forecast (2018-2029)
8 Asia-Pacific
    8.1 Asia-Pacific Behavioral Targeting Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific Behavioral Targeting Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Behavioral Targeting Market Size by Region
        8.3.1 Asia-Pacific Behavioral Targeting Consumption Value by Region (2018-2029)
        8.3.2 China Behavioral Targeting Market Size and Forecast (2018-2029)
        8.3.3 Japan Behavioral Targeting Market Size and Forecast (2018-2029)
        8.3.4 South Korea Behavioral Targeting Market Size and Forecast (2018-2029)
        8.3.5 India Behavioral Targeting Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Behavioral Targeting Market Size and Forecast (2018-2029)
        8.3.7 Australia Behavioral Targeting Market Size and Forecast (2018-2029)
9 South America
    9.1 South America Behavioral Targeting Consumption Value by Type (2018-2029)
    9.2 South America Behavioral Targeting Consumption Value by Application (2018-2029)
    9.3 South America Behavioral Targeting Market Size by Country
        9.3.1 South America Behavioral Targeting Consumption Value by Country (2018-2029)
        9.3.2 Brazil Behavioral Targeting Market Size and Forecast (2018-2029)
        9.3.3 Argentina Behavioral Targeting Market Size and Forecast (2018-2029)
10 Middle East & Africa
    10.1 Middle East & Africa Behavioral Targeting Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa Behavioral Targeting Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Behavioral Targeting Market Size by Country
        10.3.1 Middle East & Africa Behavioral Targeting Consumption Value by Country (2018-2029)
        10.3.2 Turkey Behavioral Targeting Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Behavioral Targeting Market Size and Forecast (2018-2029)
        10.3.4 UAE Behavioral Targeting Market Size and Forecast (2018-2029)
11 Market Dynamics
    11.1 Behavioral Targeting Market Drivers
    11.2 Behavioral Targeting Market Restraints
    11.3 Behavioral Targeting Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
    12.1 Behavioral Targeting Industry Chain
    12.2 Behavioral Targeting Upstream Analysis
    12.3 Behavioral Targeting Midstream Analysis
    12.4 Behavioral Targeting Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

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Global Behavioral Targeting Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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