Global Creative Management Platforms Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Report ID: GIR-BS-9259 | Category: Service & Software | Pages: 113 | Format: PDF | Published Date: April 21,2023

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Report Summary

Creative Management Platform (CMP) is a type of software that can combine a variety of display advertising tools into one cohesive, cloud-based platform. It employs dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative.
According to our (Global Info Research) latest study, the global Creative Management Platforms market size was valued at USD 907.5 million in 2022 and is forecast to a readjusted size of USD 1989.6 million by 2029 with a CAGR of 11.9% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global Creative Management Platforms key players include Google, Celtra, Adobe, RhythmOne, Siz, etc. Global top five manufacturers hold a share over 60%.
North America is the largest market, with a share over 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent. 
In terms of user type, Publishers and Brands is the largest segment, with a share over 65%. And in terms of application, the largest application is Large Enterprises, followed by SMEs.
This report is a detailed and comprehensive analysis for global Creative Management Platforms market. Both quantitative and qualitative analyses are presented by company, by region & country, by  User Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Creative Management Platforms market size and forecasts, in consumption value ($ Million), 2018-2029
Global Creative Management Platforms market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Creative Management Platforms market size and forecasts, by  User Type and by Application, in consumption value ($ Million), 2018-2029
Global Creative Management Platforms market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Creative Management Platforms
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Creative Management Platforms market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Google, Celtra, Bannerflow, Adobe and RhythmOne, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Creative Management Platforms market is split by  User Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by  User Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by  User Type
    Publishers and Brands
    Marketers and Agencies
Market segment by Application
    Large Enterprises
    SMEs
Market segment by players, this report covers
    Google
    Celtra
    Bannerflow
    Adobe
    RhythmOne
    Sizmek
    Adform
    Thunder
    SteelHouse
    Flashtalking
    Snapchat (Flite)
    Mediawide
    Balihoo
    Netsertive (Mixpo)
    Bannersnack
    Bonzai
Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Creative Management Platforms product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Creative Management Platforms, with revenue, gross margin and global market share of Creative Management Platforms from 2018 to 2023.
Chapter 3, the Creative Management Platforms competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by  User Type and application, with consumption value and growth rate by  User Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Creative Management Platforms market forecast, by regions,  user type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Creative Management Platforms.
Chapter 13, to describe Creative Management Platforms research findings and conclusion.

1 Market Overview
    1.1 Product Overview and Scope of Creative Management Platforms
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Creative Management Platforms by  User Type
        1.3.1 Overview: Global Creative Management Platforms Market Size by  User Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Creative Management Platforms Consumption Value Market Share by  User Type in 2022
        1.3.3 Publishers and Brands
        1.3.4 Marketers and Agencies
    1.4 Global Creative Management Platforms Market by Application
        1.4.1 Overview: Global Creative Management Platforms Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 Large Enterprises
        1.4.3 SMEs
    1.5 Global Creative Management Platforms Market Size & Forecast
    1.6 Global Creative Management Platforms Market Size and Forecast by Region
        1.6.1 Global Creative Management Platforms Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Creative Management Platforms Market Size by Region, (2018-2029)
        1.6.3 North America Creative Management Platforms Market Size and Prospect (2018-2029)
        1.6.4 Europe Creative Management Platforms Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Creative Management Platforms Market Size and Prospect (2018-2029)
        1.6.6 South America Creative Management Platforms Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Creative Management Platforms Market Size and Prospect (2018-2029)
2 Company Profiles
    2.1 Google
        2.1.1 Google Details
        2.1.2 Google Major Business
        2.1.3 Google Creative Management Platforms Product and Solutions
        2.1.4 Google Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Google Recent Developments and Future Plans
    2.2 Celtra
        2.2.1 Celtra Details
        2.2.2 Celtra Major Business
        2.2.3 Celtra Creative Management Platforms Product and Solutions
        2.2.4 Celtra Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Celtra Recent Developments and Future Plans
    2.3 Bannerflow
        2.3.1 Bannerflow Details
        2.3.2 Bannerflow Major Business
        2.3.3 Bannerflow Creative Management Platforms Product and Solutions
        2.3.4 Bannerflow Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 Bannerflow Recent Developments and Future Plans
    2.4 Adobe
        2.4.1 Adobe Details
        2.4.2 Adobe Major Business
        2.4.3 Adobe Creative Management Platforms Product and Solutions
        2.4.4 Adobe Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 Adobe Recent Developments and Future Plans
    2.5 RhythmOne
        2.5.1 RhythmOne Details
        2.5.2 RhythmOne Major Business
        2.5.3 RhythmOne Creative Management Platforms Product and Solutions
        2.5.4 RhythmOne Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 RhythmOne Recent Developments and Future Plans
    2.6 Sizmek
        2.6.1 Sizmek Details
        2.6.2 Sizmek Major Business
        2.6.3 Sizmek Creative Management Platforms Product and Solutions
        2.6.4 Sizmek Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 Sizmek Recent Developments and Future Plans
    2.7 Adform
        2.7.1 Adform Details
        2.7.2 Adform Major Business
        2.7.3 Adform Creative Management Platforms Product and Solutions
        2.7.4 Adform Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Adform Recent Developments and Future Plans
    2.8 Thunder
        2.8.1 Thunder Details
        2.8.2 Thunder Major Business
        2.8.3 Thunder Creative Management Platforms Product and Solutions
        2.8.4 Thunder Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 Thunder Recent Developments and Future Plans
    2.9 SteelHouse
        2.9.1 SteelHouse Details
        2.9.2 SteelHouse Major Business
        2.9.3 SteelHouse Creative Management Platforms Product and Solutions
        2.9.4 SteelHouse Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 SteelHouse Recent Developments and Future Plans
    2.10 Flashtalking 
        2.10.1 Flashtalking Details
        2.10.2 Flashtalking Major Business
        2.10.3 Flashtalking Creative Management Platforms Product and Solutions
        2.10.4 Flashtalking Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 Flashtalking Recent Developments and Future Plans
    2.11 Snapchat (Flite)
        2.11.1 Snapchat (Flite) Details
        2.11.2 Snapchat (Flite) Major Business
        2.11.3 Snapchat (Flite) Creative Management Platforms Product and Solutions
        2.11.4 Snapchat (Flite) Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 Snapchat (Flite) Recent Developments and Future Plans
    2.12 Mediawide
        2.12.1 Mediawide Details
        2.12.2 Mediawide Major Business
        2.12.3 Mediawide Creative Management Platforms Product and Solutions
        2.12.4 Mediawide Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 Mediawide Recent Developments and Future Plans
    2.13 Balihoo
        2.13.1 Balihoo Details
        2.13.2 Balihoo Major Business
        2.13.3 Balihoo Creative Management Platforms Product and Solutions
        2.13.4 Balihoo Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.13.5 Balihoo Recent Developments and Future Plans
    2.14 Netsertive (Mixpo)
        2.14.1 Netsertive (Mixpo) Details
        2.14.2 Netsertive (Mixpo) Major Business
        2.14.3 Netsertive (Mixpo) Creative Management Platforms Product and Solutions
        2.14.4 Netsertive (Mixpo) Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.14.5 Netsertive (Mixpo) Recent Developments and Future Plans
    2.15 Bannersnack
        2.15.1 Bannersnack Details
        2.15.2 Bannersnack Major Business
        2.15.3 Bannersnack Creative Management Platforms Product and Solutions
        2.15.4 Bannersnack Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.15.5 Bannersnack Recent Developments and Future Plans
    2.16 Bonzai
        2.16.1 Bonzai Details
        2.16.2 Bonzai Major Business
        2.16.3 Bonzai Creative Management Platforms Product and Solutions
        2.16.4 Bonzai Creative Management Platforms Revenue, Gross Margin and Market Share (2018-2023)
        2.16.5 Bonzai Recent Developments and Future Plans
3 Market Competition, by Players
    3.1 Global Creative Management Platforms Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Creative Management Platforms by Company Revenue
        3.2.2 Top 3 Creative Management Platforms Players Market Share in 2022
        3.2.3 Top 6 Creative Management Platforms Players Market Share in 2022
    3.3 Creative Management Platforms Market: Overall Company Footprint Analysis
        3.3.1 Creative Management Platforms Market: Region Footprint
        3.3.2 Creative Management Platforms Market: Company Product Type Footprint
        3.3.3 Creative Management Platforms Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by  User Type
    4.1 Global Creative Management Platforms Consumption Value and Market Share by  User Type (2018-2023)
    4.2 Global Creative Management Platforms Market Forecast by  User Type (2024-2029)
5 Market Size Segment by Application
    5.1 Global Creative Management Platforms Consumption Value Market Share by Application (2018-2023)
    5.2 Global Creative Management Platforms Market Forecast by Application (2024-2029)
6 North America
    6.1 North America Creative Management Platforms Consumption Value by  User Type (2018-2029)
    6.2 North America Creative Management Platforms Consumption Value by Application (2018-2029)
    6.3 North America Creative Management Platforms Market Size by Country
        6.3.1 North America Creative Management Platforms Consumption Value by Country (2018-2029)
        6.3.2 United States Creative Management Platforms Market Size and Forecast (2018-2029)
        6.3.3 Canada Creative Management Platforms Market Size and Forecast (2018-2029)
        6.3.4 Mexico Creative Management Platforms Market Size and Forecast (2018-2029)
7 Europe
    7.1 Europe Creative Management Platforms Consumption Value by  User Type (2018-2029)
    7.2 Europe Creative Management Platforms Consumption Value by Application (2018-2029)
    7.3 Europe Creative Management Platforms Market Size by Country
        7.3.1 Europe Creative Management Platforms Consumption Value by Country (2018-2029)
        7.3.2 Germany Creative Management Platforms Market Size and Forecast (2018-2029)
        7.3.3 France Creative Management Platforms Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Creative Management Platforms Market Size and Forecast (2018-2029)
        7.3.5 Russia Creative Management Platforms Market Size and Forecast (2018-2029)
        7.3.6 Italy Creative Management Platforms Market Size and Forecast (2018-2029)
8 Asia-Pacific
    8.1 Asia-Pacific Creative Management Platforms Consumption Value by  User Type (2018-2029)
    8.2 Asia-Pacific Creative Management Platforms Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Creative Management Platforms Market Size by Region
        8.3.1 Asia-Pacific Creative Management Platforms Consumption Value by Region (2018-2029)
        8.3.2 China Creative Management Platforms Market Size and Forecast (2018-2029)
        8.3.3 Japan Creative Management Platforms Market Size and Forecast (2018-2029)
        8.3.4 South Korea Creative Management Platforms Market Size and Forecast (2018-2029)
        8.3.5 India Creative Management Platforms Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Creative Management Platforms Market Size and Forecast (2018-2029)
        8.3.7 Australia Creative Management Platforms Market Size and Forecast (2018-2029)
9 South America
    9.1 South America Creative Management Platforms Consumption Value by  User Type (2018-2029)
    9.2 South America Creative Management Platforms Consumption Value by Application (2018-2029)
    9.3 South America Creative Management Platforms Market Size by Country
        9.3.1 South America Creative Management Platforms Consumption Value by Country (2018-2029)
        9.3.2 Brazil Creative Management Platforms Market Size and Forecast (2018-2029)
        9.3.3 Argentina Creative Management Platforms Market Size and Forecast (2018-2029)
10 Middle East & Africa
    10.1 Middle East & Africa Creative Management Platforms Consumption Value by  User Type (2018-2029)
    10.2 Middle East & Africa Creative Management Platforms Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Creative Management Platforms Market Size by Country
        10.3.1 Middle East & Africa Creative Management Platforms Consumption Value by Country (2018-2029)
        10.3.2 Turkey Creative Management Platforms Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Creative Management Platforms Market Size and Forecast (2018-2029)
        10.3.4 UAE Creative Management Platforms Market Size and Forecast (2018-2029)
11 Market Dynamics
    11.1 Creative Management Platforms Market Drivers
    11.2 Creative Management Platforms Market Restraints
    11.3 Creative Management Platforms Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
    12.1 Creative Management Platforms Industry Chain
    12.2 Creative Management Platforms Upstream Analysis
    12.3 Creative Management Platforms Midstream Analysis
    12.4 Creative Management Platforms Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

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Global Creative Management Platforms Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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