Global Internet Advertising Technology Services Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Report ID: GIR2302020031 | Category: Service & Software | Pages: 113 | Format: PDF | Published Date: March 06,2023

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Report Description
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Report Summary

According to our (Global Info Research) latest study, the global Internet Advertising Technology Services market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
This report is a detailed and comprehensive analysis for global Internet Advertising Technology Services market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Internet Advertising Technology Services market size and forecasts, in consumption value ($ Million), 2018-2029
Global Internet Advertising Technology Services market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Internet Advertising Technology Services market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Internet Advertising Technology Services market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Internet Advertising Technology Services
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Internet Advertising Technology Services market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Adform, Adobe, AdRoll, Amazon (AWS) and AT&T (WarnerMedia), etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Internet Advertising Technology Services market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
    On-Premise
    Cloud-Based
Market segment by Application
    Ads Setting
    Data Analytics
    Yield Management
    Others
Market segment by players, this report covers
    Adform
    Adobe
    AdRoll
    Amazon (AWS)
    AT&T (WarnerMedia)
    CAKE
    Choozle
    Criteo
    Google
    LiveIntent
    Marin Software
    MediaMath
    Quantcast
    Singapore Telecommunications (Amobee)
    Sovrn
    The Search Monitor
    The Trade Desk
    Verizon (Verizon Media)
    Verve
Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Internet Advertising Technology Services product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Internet Advertising Technology Services, with revenue, gross margin and global market share of Internet Advertising Technology Services from 2018 to 2023.
Chapter 3, the Internet Advertising Technology Services competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Internet Advertising Technology Services market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Internet Advertising Technology Services.
Chapter 13, to describe Internet Advertising Technology Services research findings and conclusion.

1 Market Overview
    1.1 Product Overview and Scope of Internet Advertising Technology Services
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Internet Advertising Technology Services by Type
        1.3.1 Overview: Global Internet Advertising Technology Services Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Internet Advertising Technology Services Consumption Value Market Share by Type in 2022
        1.3.3 On-Premise
        1.3.4 Cloud-Based
    1.4 Global Internet Advertising Technology Services Market by Application
        1.4.1 Overview: Global Internet Advertising Technology Services Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 Ads Setting
        1.4.3 Data Analytics
        1.4.4 Yield Management
        1.4.5 Others
    1.5 Global Internet Advertising Technology Services Market Size & Forecast
    1.6 Global Internet Advertising Technology Services Market Size and Forecast by Region
        1.6.1 Global Internet Advertising Technology Services Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Internet Advertising Technology Services Market Size by Region, (2018-2029)
        1.6.3 North America Internet Advertising Technology Services Market Size and Prospect (2018-2029)
        1.6.4 Europe Internet Advertising Technology Services Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Internet Advertising Technology Services Market Size and Prospect (2018-2029)
        1.6.6 South America Internet Advertising Technology Services Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Internet Advertising Technology Services Market Size and Prospect (2018-2029)
2 Company Profiles
    2.1 Adform
        2.1.1 Adform Details
        2.1.2 Adform Major Business
        2.1.3 Adform Internet Advertising Technology Services Product and Solutions
        2.1.4 Adform Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Adform Recent Developments and Future Plans
    2.2 Adobe
        2.2.1 Adobe Details
        2.2.2 Adobe Major Business
        2.2.3 Adobe Internet Advertising Technology Services Product and Solutions
        2.2.4 Adobe Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Adobe Recent Developments and Future Plans
    2.3 AdRoll
        2.3.1 AdRoll Details
        2.3.2 AdRoll Major Business
        2.3.3 AdRoll Internet Advertising Technology Services Product and Solutions
        2.3.4 AdRoll Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 AdRoll Recent Developments and Future Plans
    2.4 Amazon (AWS)
        2.4.1 Amazon (AWS) Details
        2.4.2 Amazon (AWS) Major Business
        2.4.3 Amazon (AWS) Internet Advertising Technology Services Product and Solutions
        2.4.4 Amazon (AWS) Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 Amazon (AWS) Recent Developments and Future Plans
    2.5 AT&T (WarnerMedia)
        2.5.1 AT&T (WarnerMedia) Details
        2.5.2 AT&T (WarnerMedia) Major Business
        2.5.3 AT&T (WarnerMedia) Internet Advertising Technology Services Product and Solutions
        2.5.4 AT&T (WarnerMedia) Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 AT&T (WarnerMedia) Recent Developments and Future Plans
    2.6 CAKE
        2.6.1 CAKE Details
        2.6.2 CAKE Major Business
        2.6.3 CAKE Internet Advertising Technology Services Product and Solutions
        2.6.4 CAKE Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 CAKE Recent Developments and Future Plans
    2.7 Choozle
        2.7.1 Choozle Details
        2.7.2 Choozle Major Business
        2.7.3 Choozle Internet Advertising Technology Services Product and Solutions
        2.7.4 Choozle Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Choozle Recent Developments and Future Plans
    2.8 Criteo
        2.8.1 Criteo Details
        2.8.2 Criteo Major Business
        2.8.3 Criteo Internet Advertising Technology Services Product and Solutions
        2.8.4 Criteo Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 Criteo Recent Developments and Future Plans
    2.9 Google
        2.9.1 Google Details
        2.9.2 Google Major Business
        2.9.3 Google Internet Advertising Technology Services Product and Solutions
        2.9.4 Google Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 Google Recent Developments and Future Plans
    2.10 LiveIntent 
        2.10.1 LiveIntent Details
        2.10.2 LiveIntent Major Business
        2.10.3 LiveIntent Internet Advertising Technology Services Product and Solutions
        2.10.4 LiveIntent Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 LiveIntent Recent Developments and Future Plans
    2.11 Marin Software
        2.11.1 Marin Software Details
        2.11.2 Marin Software Major Business
        2.11.3 Marin Software Internet Advertising Technology Services Product and Solutions
        2.11.4 Marin Software Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 Marin Software Recent Developments and Future Plans
    2.12 MediaMath
        2.12.1 MediaMath Details
        2.12.2 MediaMath Major Business
        2.12.3 MediaMath Internet Advertising Technology Services Product and Solutions
        2.12.4 MediaMath Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 MediaMath Recent Developments and Future Plans
    2.13 Quantcast
        2.13.1 Quantcast Details
        2.13.2 Quantcast Major Business
        2.13.3 Quantcast Internet Advertising Technology Services Product and Solutions
        2.13.4 Quantcast Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.13.5 Quantcast Recent Developments and Future Plans
    2.14 Singapore Telecommunications (Amobee)
        2.14.1 Singapore Telecommunications (Amobee) Details
        2.14.2 Singapore Telecommunications (Amobee) Major Business
        2.14.3 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Product and Solutions
        2.14.4 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.14.5 Singapore Telecommunications (Amobee) Recent Developments and Future Plans
    2.15 Sovrn
        2.15.1 Sovrn Details
        2.15.2 Sovrn Major Business
        2.15.3 Sovrn Internet Advertising Technology Services Product and Solutions
        2.15.4 Sovrn Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.15.5 Sovrn Recent Developments and Future Plans
    2.16 The Search Monitor
        2.16.1 The Search Monitor Details
        2.16.2 The Search Monitor Major Business
        2.16.3 The Search Monitor Internet Advertising Technology Services Product and Solutions
        2.16.4 The Search Monitor Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.16.5 The Search Monitor Recent Developments and Future Plans
    2.17 The Trade Desk
        2.17.1 The Trade Desk Details
        2.17.2 The Trade Desk Major Business
        2.17.3 The Trade Desk Internet Advertising Technology Services Product and Solutions
        2.17.4 The Trade Desk Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.17.5 The Trade Desk Recent Developments and Future Plans
    2.18 Verizon (Verizon Media)
        2.18.1 Verizon (Verizon Media) Details
        2.18.2 Verizon (Verizon Media) Major Business
        2.18.3 Verizon (Verizon Media) Internet Advertising Technology Services Product and Solutions
        2.18.4 Verizon (Verizon Media) Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.18.5 Verizon (Verizon Media) Recent Developments and Future Plans
    2.19 Verve
        2.19.1 Verve Details
        2.19.2 Verve Major Business
        2.19.3 Verve Internet Advertising Technology Services Product and Solutions
        2.19.4 Verve Internet Advertising Technology Services Revenue, Gross Margin and Market Share (2018-2023)
        2.19.5 Verve Recent Developments and Future Plans
3 Market Competition, by Players
    3.1 Global Internet Advertising Technology Services Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Internet Advertising Technology Services by Company Revenue
        3.2.2 Top 3 Internet Advertising Technology Services Players Market Share in 2022
        3.2.3 Top 6 Internet Advertising Technology Services Players Market Share in 2022
    3.3 Internet Advertising Technology Services Market: Overall Company Footprint Analysis
        3.3.1 Internet Advertising Technology Services Market: Region Footprint
        3.3.2 Internet Advertising Technology Services Market: Company Product Type Footprint
        3.3.3 Internet Advertising Technology Services Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
    4.1 Global Internet Advertising Technology Services Consumption Value and Market Share by Type (2018-2023)
    4.2 Global Internet Advertising Technology Services Market Forecast by Type (2024-2029)
5 Market Size Segment by Application
    5.1 Global Internet Advertising Technology Services Consumption Value Market Share by Application (2018-2023)
    5.2 Global Internet Advertising Technology Services Market Forecast by Application (2024-2029)
6 North America
    6.1 North America Internet Advertising Technology Services Consumption Value by Type (2018-2029)
    6.2 North America Internet Advertising Technology Services Consumption Value by Application (2018-2029)
    6.3 North America Internet Advertising Technology Services Market Size by Country
        6.3.1 North America Internet Advertising Technology Services Consumption Value by Country (2018-2029)
        6.3.2 United States Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        6.3.3 Canada Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        6.3.4 Mexico Internet Advertising Technology Services Market Size and Forecast (2018-2029)
7 Europe
    7.1 Europe Internet Advertising Technology Services Consumption Value by Type (2018-2029)
    7.2 Europe Internet Advertising Technology Services Consumption Value by Application (2018-2029)
    7.3 Europe Internet Advertising Technology Services Market Size by Country
        7.3.1 Europe Internet Advertising Technology Services Consumption Value by Country (2018-2029)
        7.3.2 Germany Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        7.3.3 France Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        7.3.5 Russia Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        7.3.6 Italy Internet Advertising Technology Services Market Size and Forecast (2018-2029)
8 Asia-Pacific
    8.1 Asia-Pacific Internet Advertising Technology Services Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific Internet Advertising Technology Services Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Internet Advertising Technology Services Market Size by Region
        8.3.1 Asia-Pacific Internet Advertising Technology Services Consumption Value by Region (2018-2029)
        8.3.2 China Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        8.3.3 Japan Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        8.3.4 South Korea Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        8.3.5 India Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        8.3.7 Australia Internet Advertising Technology Services Market Size and Forecast (2018-2029)
9 South America
    9.1 South America Internet Advertising Technology Services Consumption Value by Type (2018-2029)
    9.2 South America Internet Advertising Technology Services Consumption Value by Application (2018-2029)
    9.3 South America Internet Advertising Technology Services Market Size by Country
        9.3.1 South America Internet Advertising Technology Services Consumption Value by Country (2018-2029)
        9.3.2 Brazil Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        9.3.3 Argentina Internet Advertising Technology Services Market Size and Forecast (2018-2029)
10 Middle East & Africa
    10.1 Middle East & Africa Internet Advertising Technology Services Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa Internet Advertising Technology Services Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Internet Advertising Technology Services Market Size by Country
        10.3.1 Middle East & Africa Internet Advertising Technology Services Consumption Value by Country (2018-2029)
        10.3.2 Turkey Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Internet Advertising Technology Services Market Size and Forecast (2018-2029)
        10.3.4 UAE Internet Advertising Technology Services Market Size and Forecast (2018-2029)
11 Market Dynamics
    11.1 Internet Advertising Technology Services Market Drivers
    11.2 Internet Advertising Technology Services Market Restraints
    11.3 Internet Advertising Technology Services Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
    12.1 Internet Advertising Technology Services Industry Chain
    12.2 Internet Advertising Technology Services Upstream Analysis
    12.3 Internet Advertising Technology Services Midstream Analysis
    12.4 Internet Advertising Technology Services Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

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Global Internet Advertising Technology Services Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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