Global Real-time Bidding (RTB) Platform Market 2023 by Company, Regions, Type and Application, Forecast to 2029

Report ID: GIR2302010007 | Category: Service & Software | Pages: 103 | Format: PDF | Published Date: March 01,2023

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Report Description
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Report Summary

According to our (Global Info Research) latest study, the global Real-time Bidding (RTB) Platform market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
This report is a detailed and comprehensive analysis for global Real-time Bidding (RTB) Platform market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Real-time Bidding (RTB) Platform market size and forecasts, in consumption value ($ Million), 2018-2029
Global Real-time Bidding (RTB) Platform market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Real-time Bidding (RTB) Platform market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Real-time Bidding (RTB) Platform market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Real-time Bidding (RTB) Platform
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Real-time Bidding (RTB) Platform market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Ad Colony, Ads Compass, Imonomy, LiveIntent and Magnite, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Real-time Bidding (RTB) Platform market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
    Publisher Platform
    Advertiser Platform
    Advertising Exchange Platform
Market segment by Application
    Media and Entertainment
    Games
    Retail and E-Commerce
    Travel and Luxury
    Mobile Apps
    Other
Market segment by players, this report covers
    Ad Colony
    Ads Compass
    Imonomy
    LiveIntent
    Magnite
    OutBrain
    Smaato
    Splicky
    OpenX
    Xandr
    Ad Pushup
    GetGeoFencing
Market segment by regions, regional analysis covers
    North America (United States, Canada, and Mexico)
    Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
    South America (Brazil, Argentina and Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Real-time Bidding (RTB) Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Real-time Bidding (RTB) Platform, with revenue, gross margin and global market share of Real-time Bidding (RTB) Platform from 2018 to 2023.
Chapter 3, the Real-time Bidding (RTB) Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Real-time Bidding (RTB) Platform market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Real-time Bidding (RTB) Platform.
Chapter 13, to describe Real-time Bidding (RTB) Platform research findings and conclusion.

1 Market Overview
    1.1 Product Overview and Scope of Real-time Bidding (RTB) Platform
    1.2 Market Estimation Caveats and Base Year
    1.3 Classification of Real-time Bidding (RTB) Platform by Type
        1.3.1 Overview: Global Real-time Bidding (RTB) Platform Market Size by Type: 2018 Versus 2022 Versus 2029
        1.3.2 Global Real-time Bidding (RTB) Platform Consumption Value Market Share by Type in 2022
        1.3.3 Publisher Platform
        1.3.4 Advertiser Platform
        1.3.5 Advertising Exchange Platform
    1.4 Global Real-time Bidding (RTB) Platform Market by Application
        1.4.1 Overview: Global Real-time Bidding (RTB) Platform Market Size by Application: 2018 Versus 2022 Versus 2029
        1.4.2 Media and Entertainment
        1.4.3 Games
        1.4.4 Retail and E-Commerce
        1.4.5 Travel and Luxury
        1.4.6 Mobile Apps
        1.4.7 Other
    1.5 Global Real-time Bidding (RTB) Platform Market Size & Forecast
    1.6 Global Real-time Bidding (RTB) Platform Market Size and Forecast by Region
        1.6.1 Global Real-time Bidding (RTB) Platform Market Size by Region: 2018 VS 2022 VS 2029
        1.6.2 Global Real-time Bidding (RTB) Platform Market Size by Region, (2018-2029)
        1.6.3 North America Real-time Bidding (RTB) Platform Market Size and Prospect (2018-2029)
        1.6.4 Europe Real-time Bidding (RTB) Platform Market Size and Prospect (2018-2029)
        1.6.5 Asia-Pacific Real-time Bidding (RTB) Platform Market Size and Prospect (2018-2029)
        1.6.6 South America Real-time Bidding (RTB) Platform Market Size and Prospect (2018-2029)
        1.6.7 Middle East and Africa Real-time Bidding (RTB) Platform Market Size and Prospect (2018-2029)
2 Company Profiles
    2.1 Ad Colony
        2.1.1 Ad Colony Details
        2.1.2 Ad Colony Major Business
        2.1.3 Ad Colony Real-time Bidding (RTB) Platform Product and Solutions
        2.1.4 Ad Colony Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.1.5 Ad Colony Recent Developments and Future Plans
    2.2 Ads Compass
        2.2.1 Ads Compass Details
        2.2.2 Ads Compass Major Business
        2.2.3 Ads Compass Real-time Bidding (RTB) Platform Product and Solutions
        2.2.4 Ads Compass Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.2.5 Ads Compass Recent Developments and Future Plans
    2.3 Imonomy
        2.3.1 Imonomy Details
        2.3.2 Imonomy Major Business
        2.3.3 Imonomy Real-time Bidding (RTB) Platform Product and Solutions
        2.3.4 Imonomy Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.3.5 Imonomy Recent Developments and Future Plans
    2.4 LiveIntent
        2.4.1 LiveIntent Details
        2.4.2 LiveIntent Major Business
        2.4.3 LiveIntent Real-time Bidding (RTB) Platform Product and Solutions
        2.4.4 LiveIntent Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.4.5 LiveIntent Recent Developments and Future Plans
    2.5 Magnite
        2.5.1 Magnite Details
        2.5.2 Magnite Major Business
        2.5.3 Magnite Real-time Bidding (RTB) Platform Product and Solutions
        2.5.4 Magnite Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.5.5 Magnite Recent Developments and Future Plans
    2.6 OutBrain
        2.6.1 OutBrain Details
        2.6.2 OutBrain Major Business
        2.6.3 OutBrain Real-time Bidding (RTB) Platform Product and Solutions
        2.6.4 OutBrain Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.6.5 OutBrain Recent Developments and Future Plans
    2.7 Smaato
        2.7.1 Smaato Details
        2.7.2 Smaato Major Business
        2.7.3 Smaato Real-time Bidding (RTB) Platform Product and Solutions
        2.7.4 Smaato Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.7.5 Smaato Recent Developments and Future Plans
    2.8 Splicky
        2.8.1 Splicky Details
        2.8.2 Splicky Major Business
        2.8.3 Splicky Real-time Bidding (RTB) Platform Product and Solutions
        2.8.4 Splicky Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.8.5 Splicky Recent Developments and Future Plans
    2.9 OpenX
        2.9.1 OpenX Details
        2.9.2 OpenX Major Business
        2.9.3 OpenX Real-time Bidding (RTB) Platform Product and Solutions
        2.9.4 OpenX Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.9.5 OpenX Recent Developments and Future Plans
    2.10 Xandr 
        2.10.1 Xandr Details
        2.10.2 Xandr Major Business
        2.10.3 Xandr Real-time Bidding (RTB) Platform Product and Solutions
        2.10.4 Xandr Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.10.5 Xandr Recent Developments and Future Plans
    2.11 Ad Pushup
        2.11.1 Ad Pushup Details
        2.11.2 Ad Pushup Major Business
        2.11.3 Ad Pushup Real-time Bidding (RTB) Platform Product and Solutions
        2.11.4 Ad Pushup Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.11.5 Ad Pushup Recent Developments and Future Plans
    2.12 GetGeoFencing
        2.12.1 GetGeoFencing Details
        2.12.2 GetGeoFencing Major Business
        2.12.3 GetGeoFencing Real-time Bidding (RTB) Platform Product and Solutions
        2.12.4 GetGeoFencing Real-time Bidding (RTB) Platform Revenue, Gross Margin and Market Share (2018-2023)
        2.12.5 GetGeoFencing Recent Developments and Future Plans
3 Market Competition, by Players
    3.1 Global Real-time Bidding (RTB) Platform Revenue and Share by Players (2018-2023)
    3.2 Market Share Analysis (2022)
        3.2.1 Market Share of Real-time Bidding (RTB) Platform by Company Revenue
        3.2.2 Top 3 Real-time Bidding (RTB) Platform Players Market Share in 2022
        3.2.3 Top 6 Real-time Bidding (RTB) Platform Players Market Share in 2022
    3.3 Real-time Bidding (RTB) Platform Market: Overall Company Footprint Analysis
        3.3.1 Real-time Bidding (RTB) Platform Market: Region Footprint
        3.3.2 Real-time Bidding (RTB) Platform Market: Company Product Type Footprint
        3.3.3 Real-time Bidding (RTB) Platform Market: Company Product Application Footprint
    3.4 New Market Entrants and Barriers to Market Entry
    3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
    4.1 Global Real-time Bidding (RTB) Platform Consumption Value and Market Share by Type (2018-2023)
    4.2 Global Real-time Bidding (RTB) Platform Market Forecast by Type (2024-2029)
5 Market Size Segment by Application
    5.1 Global Real-time Bidding (RTB) Platform Consumption Value Market Share by Application (2018-2023)
    5.2 Global Real-time Bidding (RTB) Platform Market Forecast by Application (2024-2029)
6 North America
    6.1 North America Real-time Bidding (RTB) Platform Consumption Value by Type (2018-2029)
    6.2 North America Real-time Bidding (RTB) Platform Consumption Value by Application (2018-2029)
    6.3 North America Real-time Bidding (RTB) Platform Market Size by Country
        6.3.1 North America Real-time Bidding (RTB) Platform Consumption Value by Country (2018-2029)
        6.3.2 United States Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        6.3.3 Canada Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        6.3.4 Mexico Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
7 Europe
    7.1 Europe Real-time Bidding (RTB) Platform Consumption Value by Type (2018-2029)
    7.2 Europe Real-time Bidding (RTB) Platform Consumption Value by Application (2018-2029)
    7.3 Europe Real-time Bidding (RTB) Platform Market Size by Country
        7.3.1 Europe Real-time Bidding (RTB) Platform Consumption Value by Country (2018-2029)
        7.3.2 Germany Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        7.3.3 France Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        7.3.4 United Kingdom Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        7.3.5 Russia Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        7.3.6 Italy Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
8 Asia-Pacific
    8.1 Asia-Pacific Real-time Bidding (RTB) Platform Consumption Value by Type (2018-2029)
    8.2 Asia-Pacific Real-time Bidding (RTB) Platform Consumption Value by Application (2018-2029)
    8.3 Asia-Pacific Real-time Bidding (RTB) Platform Market Size by Region
        8.3.1 Asia-Pacific Real-time Bidding (RTB) Platform Consumption Value by Region (2018-2029)
        8.3.2 China Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        8.3.3 Japan Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        8.3.4 South Korea Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        8.3.5 India Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        8.3.6 Southeast Asia Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        8.3.7 Australia Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
9 South America
    9.1 South America Real-time Bidding (RTB) Platform Consumption Value by Type (2018-2029)
    9.2 South America Real-time Bidding (RTB) Platform Consumption Value by Application (2018-2029)
    9.3 South America Real-time Bidding (RTB) Platform Market Size by Country
        9.3.1 South America Real-time Bidding (RTB) Platform Consumption Value by Country (2018-2029)
        9.3.2 Brazil Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        9.3.3 Argentina Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
10 Middle East & Africa
    10.1 Middle East & Africa Real-time Bidding (RTB) Platform Consumption Value by Type (2018-2029)
    10.2 Middle East & Africa Real-time Bidding (RTB) Platform Consumption Value by Application (2018-2029)
    10.3 Middle East & Africa Real-time Bidding (RTB) Platform Market Size by Country
        10.3.1 Middle East & Africa Real-time Bidding (RTB) Platform Consumption Value by Country (2018-2029)
        10.3.2 Turkey Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        10.3.3 Saudi Arabia Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
        10.3.4 UAE Real-time Bidding (RTB) Platform Market Size and Forecast (2018-2029)
11 Market Dynamics
    11.1 Real-time Bidding (RTB) Platform Market Drivers
    11.2 Real-time Bidding (RTB) Platform Market Restraints
    11.3 Real-time Bidding (RTB) Platform Trends Analysis
    11.4 Porters Five Forces Analysis
        11.4.1 Threat of New Entrants
        11.4.2 Bargaining Power of Suppliers
        11.4.3 Bargaining Power of Buyers
        11.4.4 Threat of Substitutes
        11.4.5 Competitive Rivalry
    11.5 Influence of COVID-19 and Russia-Ukraine War
        11.5.1 Influence of COVID-19
        11.5.2 Influence of Russia-Ukraine War
12 Industry Chain Analysis
    12.1 Real-time Bidding (RTB) Platform Industry Chain
    12.2 Real-time Bidding (RTB) Platform Upstream Analysis
    12.3 Real-time Bidding (RTB) Platform Midstream Analysis
    12.4 Real-time Bidding (RTB) Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
    14.1 Methodology
    14.2 Research Process and Data Source
    14.3 Disclaimer

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Global Real-time Bidding (RTB) Platform Market 2023 by Company, Regions, Type and Application, Forecast to 2029

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