Influencer Marketing Platform Market, Global Outlook and Forecast 2023-2029

Report ID: MMG47921 | Category: Service & Software | Pages: 100 | Format: PDF | Published Date: February 21,2023

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Report Summary

Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers. An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms. It was believed that social media platforms are the medium hub of influencer marketing and it does not count such companies. The report counts the income of influencer marketing platform operator.
This report aims to provide a comprehensive presentation of the global market for Influencer Marketing Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Influencer Marketing Platform. This report contains market size and forecasts of Influencer Marketing Platform in global, including the following market information:
Global Influencer Marketing Platform Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Influencer Marketing Platform market was valued at US$ 1686.1 million in 2022 and is projected to reach US$ 4406.3 million by 2029, at a CAGR of 14.7% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global key influencer marketing platform players include Quotient Technology Inc., Launchmetrics, AspireIQ etc. The top 3 companies hold a share about 17%. Asia-pacific is the largest market, with a share about 37%, followed by North America and Europe with the share about 36% and 17%. In terms of product, pay to use platform is the largest segment, with a share over 90%. And in terms of application, the largest application is physical product, followed by virtual product.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Influencer Marketing Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Influencer Marketing Platform Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Influencer Marketing Platform Market Segment Percentages, by Type, 2022 (%)
    Pay to Use Platform
    Free to Use Platform
Global Influencer Marketing Platform Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Influencer Marketing Platform Market Segment Percentages, by Application, 2022 (%)
    Physical Products
    Virtual Products
Global Influencer Marketing Platform Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Influencer Marketing Platform Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Influencer Marketing Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Influencer Marketing Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Quotient Technology Inc.
    Launchmetrics
    AspireIQ
    Grin
    Linqia
    Mavrck
    Upfluence
    IZEA
    Tagger
    Traackr
    NeoReach
    Onalytica
    Julius Works
    Klear (Meltwater)
    Lefty
Outline of Major Chapters:
Chapter 1: Introduces the definition of Influencer Marketing Platform, market overview.
Chapter 2: Global Influencer Marketing Platform market size in revenue.
Chapter 3: Detailed analysis of Influencer Marketing Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Influencer Marketing Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Influencer Marketing Platform Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Influencer Marketing Platform Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Influencer Marketing Platform Overall Market Size
    2.1 Global Influencer Marketing Platform Market Size: 2022 VS 2029
    2.2 Global Influencer Marketing Platform Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Influencer Marketing Platform Players in Global Market
    3.2 Top Global Influencer Marketing Platform Companies Ranked by Revenue
    3.3 Global Influencer Marketing Platform Revenue by Companies
    3.4 Top 3 and Top 5 Influencer Marketing Platform Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Influencer Marketing Platform Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Influencer Marketing Platform Players in Global Market
        3.6.1 List of Global Tier 1 Influencer Marketing Platform Companies
        3.6.2 List of Global Tier 2 and Tier 3 Influencer Marketing Platform Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Influencer Marketing Platform Market Size Markets, 2022 & 2029
        4.1.2 Pay to Use Platform
        4.1.3 Free to Use Platform
    4.2 By Type - Global Influencer Marketing Platform Revenue & Forecasts
        4.2.1 By Type - Global Influencer Marketing Platform Revenue, 2018-2023
        4.2.2 By Type - Global Influencer Marketing Platform Revenue, 2024-2029
        4.2.3 By Type - Global Influencer Marketing Platform Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Influencer Marketing Platform Market Size, 2022 & 2029
        5.1.2 Physical Products
        5.1.3 Virtual Products
    5.2 By Application - Global Influencer Marketing Platform Revenue & Forecasts
        5.2.1 By Application - Global Influencer Marketing Platform Revenue, 2018-2023
        5.2.2 By Application - Global Influencer Marketing Platform Revenue, 2024-2029
        5.2.3 By Application - Global Influencer Marketing Platform Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Influencer Marketing Platform Market Size, 2022 & 2029
    6.2 By Region - Global Influencer Marketing Platform Revenue & Forecasts
        6.2.1 By Region - Global Influencer Marketing Platform Revenue, 2018-2023
        6.2.2 By Region - Global Influencer Marketing Platform Revenue, 2024-2029
        6.2.3 By Region - Global Influencer Marketing Platform Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Influencer Marketing Platform Revenue, 2018-2029
        6.3.2 US Influencer Marketing Platform Market Size, 2018-2029
        6.3.3 Canada Influencer Marketing Platform Market Size, 2018-2029
        6.3.4 Mexico Influencer Marketing Platform Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Influencer Marketing Platform Revenue, 2018-2029
        6.4.2 Germany Influencer Marketing Platform Market Size, 2018-2029
        6.4.3 France Influencer Marketing Platform Market Size, 2018-2029
        6.4.4 U.K. Influencer Marketing Platform Market Size, 2018-2029
        6.4.5 Italy Influencer Marketing Platform Market Size, 2018-2029
        6.4.6 Russia Influencer Marketing Platform Market Size, 2018-2029
        6.4.7 Nordic Countries Influencer Marketing Platform Market Size, 2018-2029
        6.4.8 Benelux Influencer Marketing Platform Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Influencer Marketing Platform Revenue, 2018-2029
        6.5.2 China Influencer Marketing Platform Market Size, 2018-2029
        6.5.3 Japan Influencer Marketing Platform Market Size, 2018-2029
        6.5.4 South Korea Influencer Marketing Platform Market Size, 2018-2029
        6.5.5 Southeast Asia Influencer Marketing Platform Market Size, 2018-2029
        6.5.6 India Influencer Marketing Platform Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Influencer Marketing Platform Revenue, 2018-2029
        6.6.2 Brazil Influencer Marketing Platform Market Size, 2018-2029
        6.6.3 Argentina Influencer Marketing Platform Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Influencer Marketing Platform Revenue, 2018-2029
        6.7.2 Turkey Influencer Marketing Platform Market Size, 2018-2029
        6.7.3 Israel Influencer Marketing Platform Market Size, 2018-2029
        6.7.4 Saudi Arabia Influencer Marketing Platform Market Size, 2018-2029
        6.7.5 UAE Influencer Marketing Platform Market Size, 2018-2029
7 Influencer Marketing Platform Companies Profiles
    7.1 Quotient Technology Inc.
        7.1.1 Quotient Technology Inc. Company Summary
        7.1.2 Quotient Technology Inc. Business Overview
        7.1.3 Quotient Technology Inc. Influencer Marketing Platform Major Product Offerings
        7.1.4 Quotient Technology Inc. Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.1.5 Quotient Technology Inc. Key News & Latest Developments
    7.2 Launchmetrics
        7.2.1 Launchmetrics Company Summary
        7.2.2 Launchmetrics Business Overview
        7.2.3 Launchmetrics Influencer Marketing Platform Major Product Offerings
        7.2.4 Launchmetrics Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.2.5 Launchmetrics Key News & Latest Developments
    7.3 AspireIQ
        7.3.1 AspireIQ Company Summary
        7.3.2 AspireIQ Business Overview
        7.3.3 AspireIQ Influencer Marketing Platform Major Product Offerings
        7.3.4 AspireIQ Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.3.5 AspireIQ Key News & Latest Developments
    7.4 Grin
        7.4.1 Grin Company Summary
        7.4.2 Grin Business Overview
        7.4.3 Grin Influencer Marketing Platform Major Product Offerings
        7.4.4 Grin Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.4.5 Grin Key News & Latest Developments
    7.5 Linqia
        7.5.1 Linqia Company Summary
        7.5.2 Linqia Business Overview
        7.5.3 Linqia Influencer Marketing Platform Major Product Offerings
        7.5.4 Linqia Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.5.5 Linqia Key News & Latest Developments
    7.6 Mavrck
        7.6.1 Mavrck Company Summary
        7.6.2 Mavrck Business Overview
        7.6.3 Mavrck Influencer Marketing Platform Major Product Offerings
        7.6.4 Mavrck Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.6.5 Mavrck Key News & Latest Developments
    7.7 Upfluence
        7.7.1 Upfluence Company Summary
        7.7.2 Upfluence Business Overview
        7.7.3 Upfluence Influencer Marketing Platform Major Product Offerings
        7.7.4 Upfluence Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.7.5 Upfluence Key News & Latest Developments
    7.8 IZEA
        7.8.1 IZEA Company Summary
        7.8.2 IZEA Business Overview
        7.8.3 IZEA Influencer Marketing Platform Major Product Offerings
        7.8.4 IZEA Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.8.5 IZEA Key News & Latest Developments
    7.9 Tagger
        7.9.1 Tagger Company Summary
        7.9.2 Tagger Business Overview
        7.9.3 Tagger Influencer Marketing Platform Major Product Offerings
        7.9.4 Tagger Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.9.5 Tagger Key News & Latest Developments
    7.10 Traackr
        7.10.1 Traackr Company Summary
        7.10.2 Traackr Business Overview
        7.10.3 Traackr Influencer Marketing Platform Major Product Offerings
        7.10.4 Traackr Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.10.5 Traackr Key News & Latest Developments
    7.11 NeoReach
        7.11.1 NeoReach Company Summary
        7.11.2 NeoReach Business Overview
        7.11.3 NeoReach Influencer Marketing Platform Major Product Offerings
        7.11.4 NeoReach Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.11.5 NeoReach Key News & Latest Developments
    7.12 Onalytica
        7.12.1 Onalytica Company Summary
        7.12.2 Onalytica Business Overview
        7.12.3 Onalytica Influencer Marketing Platform Major Product Offerings
        7.12.4 Onalytica Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.12.5 Onalytica Key News & Latest Developments
    7.13 Julius Works
        7.13.1 Julius Works Company Summary
        7.13.2 Julius Works Business Overview
        7.13.3 Julius Works Influencer Marketing Platform Major Product Offerings
        7.13.4 Julius Works Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.13.5 Julius Works Key News & Latest Developments
    7.14 Klear (Meltwater)
        7.14.1 Klear (Meltwater) Company Summary
        7.14.2 Klear (Meltwater) Business Overview
        7.14.3 Klear (Meltwater) Influencer Marketing Platform Major Product Offerings
        7.14.4 Klear (Meltwater) Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.14.5 Klear (Meltwater) Key News & Latest Developments
    7.15 Lefty
        7.15.1 Lefty Company Summary
        7.15.2 Lefty Business Overview
        7.15.3 Lefty Influencer Marketing Platform Major Product Offerings
        7.15.4 Lefty Influencer Marketing Platform Revenue in Global Market (2018-2023)
        7.15.5 Lefty Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Influencer Marketing Platform Market, Global Outlook and Forecast 2023-2029

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