Internet Advertising Technology Services Market, Global Outlook and Forecast 2023-2029

Report ID: MMG260727 | Category: Service & Software | Pages: 109 | Format: PDF | Published Date: November 01,2023

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Report Description
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Report Summary

The global Internet Advertising Technology Services market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
On-Premise Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Internet Advertising Technology Services include Adform, Adobe, AdRoll, Amazon (AWS), AT&T (WarnerMedia), CAKE, Choozle, Criteo and Google, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
Advertising technology (AdTech) is an umbrella term that refers to the tools and software advertisers use to reach audiences, run digital ad campaigns, and measure the effectiveness of digital ad campaigns. As the process of buying and selling digital ads has become more complex, ad tech has emerged to simplify the process. Common ad tech tools such as demand-side platforms are the integration of a set of technologies that allow advertisers to buy impressions and select audiences across numerous publisher sites. Now, ad technology enables advertisers and ad agencies to efficiently manage integrated ad campaigns. It also enables brands to get the most out of their budgets and helps maximize return on investment (ROI) on digital advertising. Ultimately, the ad tech environment enables advertisers to strategically plan and optimize their ad campaigns.
This report aims to provide a comprehensive presentation of the global market for Internet Advertising Technology Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising Technology Services. This report contains market size and forecasts of Internet Advertising Technology Services in global, including the following market information:
Global Internet Advertising Technology Services Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Internet Advertising Technology Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Internet Advertising Technology Services Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Internet Advertising Technology Services Market Segment Percentages, by Type, 2022 (%)
    On-Premise
    Cloud-Based
Global Internet Advertising Technology Services Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Internet Advertising Technology Services Market Segment Percentages, by Application, 2022 (%)
    Ads Setting
    Data Analytics
    Yield Management
    Others
Global Internet Advertising Technology Services Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Internet Advertising Technology Services Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Internet Advertising Technology Services revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Internet Advertising Technology Services revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Adform
    Adobe
    AdRoll
    Amazon (AWS)
    AT&T (WarnerMedia)
    CAKE
    Choozle
    Criteo
    Google
    LiveIntent
    Marin Software
    MediaMath
    Quantcast
    Singapore Telecommunications (Amobee)
    Sovrn
    The Search Monitor
    The Trade Desk
    Verizon (Verizon Media)
    Verve
Outline of Major Chapters:
Chapter 1: Introduces the definition of Internet Advertising Technology Services, market overview.
Chapter 2: Global Internet Advertising Technology Services market size in revenue.
Chapter 3: Detailed analysis of Internet Advertising Technology Services company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Internet Advertising Technology Services in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Internet Advertising Technology Services Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Internet Advertising Technology Services Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Internet Advertising Technology Services Overall Market Size
    2.1 Global Internet Advertising Technology Services Market Size: 2022 VS 2029
    2.2 Global Internet Advertising Technology Services Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Internet Advertising Technology Services Players in Global Market
    3.2 Top Global Internet Advertising Technology Services Companies Ranked by Revenue
    3.3 Global Internet Advertising Technology Services Revenue by Companies
    3.4 Top 3 and Top 5 Internet Advertising Technology Services Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Internet Advertising Technology Services Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Internet Advertising Technology Services Players in Global Market
        3.6.1 List of Global Tier 1 Internet Advertising Technology Services Companies
        3.6.2 List of Global Tier 2 and Tier 3 Internet Advertising Technology Services Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Internet Advertising Technology Services Market Size Markets, 2022 & 2029
        4.1.2 On-Premise
        4.1.3 Cloud-Based
    4.2 By Type - Global Internet Advertising Technology Services Revenue & Forecasts
        4.2.1 By Type - Global Internet Advertising Technology Services Revenue, 2018-2023
        4.2.2 By Type - Global Internet Advertising Technology Services Revenue, 2024-2029
        4.2.3 By Type - Global Internet Advertising Technology Services Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Internet Advertising Technology Services Market Size, 2022 & 2029
        5.1.2 Ads Setting
        5.1.3 Data Analytics
        5.1.4 Yield Management
        5.1.5 Others
    5.2 By Application - Global Internet Advertising Technology Services Revenue & Forecasts
        5.2.1 By Application - Global Internet Advertising Technology Services Revenue, 2018-2023
        5.2.2 By Application - Global Internet Advertising Technology Services Revenue, 2024-2029
        5.2.3 By Application - Global Internet Advertising Technology Services Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Internet Advertising Technology Services Market Size, 2022 & 2029
    6.2 By Region - Global Internet Advertising Technology Services Revenue & Forecasts
        6.2.1 By Region - Global Internet Advertising Technology Services Revenue, 2018-2023
        6.2.2 By Region - Global Internet Advertising Technology Services Revenue, 2024-2029
        6.2.3 By Region - Global Internet Advertising Technology Services Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Internet Advertising Technology Services Revenue, 2018-2029
        6.3.2 US Internet Advertising Technology Services Market Size, 2018-2029
        6.3.3 Canada Internet Advertising Technology Services Market Size, 2018-2029
        6.3.4 Mexico Internet Advertising Technology Services Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Internet Advertising Technology Services Revenue, 2018-2029
        6.4.2 Germany Internet Advertising Technology Services Market Size, 2018-2029
        6.4.3 France Internet Advertising Technology Services Market Size, 2018-2029
        6.4.4 U.K. Internet Advertising Technology Services Market Size, 2018-2029
        6.4.5 Italy Internet Advertising Technology Services Market Size, 2018-2029
        6.4.6 Russia Internet Advertising Technology Services Market Size, 2018-2029
        6.4.7 Nordic Countries Internet Advertising Technology Services Market Size, 2018-2029
        6.4.8 Benelux Internet Advertising Technology Services Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Internet Advertising Technology Services Revenue, 2018-2029
        6.5.2 China Internet Advertising Technology Services Market Size, 2018-2029
        6.5.3 Japan Internet Advertising Technology Services Market Size, 2018-2029
        6.5.4 South Korea Internet Advertising Technology Services Market Size, 2018-2029
        6.5.5 Southeast Asia Internet Advertising Technology Services Market Size, 2018-2029
        6.5.6 India Internet Advertising Technology Services Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Internet Advertising Technology Services Revenue, 2018-2029
        6.6.2 Brazil Internet Advertising Technology Services Market Size, 2018-2029
        6.6.3 Argentina Internet Advertising Technology Services Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Internet Advertising Technology Services Revenue, 2018-2029
        6.7.2 Turkey Internet Advertising Technology Services Market Size, 2018-2029
        6.7.3 Israel Internet Advertising Technology Services Market Size, 2018-2029
        6.7.4 Saudi Arabia Internet Advertising Technology Services Market Size, 2018-2029
        6.7.5 UAE Internet Advertising Technology Services Market Size, 2018-2029
7 Internet Advertising Technology Services Companies Profiles
    7.1 Adform
        7.1.1 Adform Company Summary
        7.1.2 Adform Business Overview
        7.1.3 Adform Internet Advertising Technology Services Major Product Offerings
        7.1.4 Adform Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.1.5 Adform Key News & Latest Developments
    7.2 Adobe
        7.2.1 Adobe Company Summary
        7.2.2 Adobe Business Overview
        7.2.3 Adobe Internet Advertising Technology Services Major Product Offerings
        7.2.4 Adobe Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.2.5 Adobe Key News & Latest Developments
    7.3 AdRoll
        7.3.1 AdRoll Company Summary
        7.3.2 AdRoll Business Overview
        7.3.3 AdRoll Internet Advertising Technology Services Major Product Offerings
        7.3.4 AdRoll Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.3.5 AdRoll Key News & Latest Developments
    7.4 Amazon (AWS)
        7.4.1 Amazon (AWS) Company Summary
        7.4.2 Amazon (AWS) Business Overview
        7.4.3 Amazon (AWS) Internet Advertising Technology Services Major Product Offerings
        7.4.4 Amazon (AWS) Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.4.5 Amazon (AWS) Key News & Latest Developments
    7.5 AT&T (WarnerMedia)
        7.5.1 AT&T (WarnerMedia) Company Summary
        7.5.2 AT&T (WarnerMedia) Business Overview
        7.5.3 AT&T (WarnerMedia) Internet Advertising Technology Services Major Product Offerings
        7.5.4 AT&T (WarnerMedia) Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.5.5 AT&T (WarnerMedia) Key News & Latest Developments
    7.6 CAKE
        7.6.1 CAKE Company Summary
        7.6.2 CAKE Business Overview
        7.6.3 CAKE Internet Advertising Technology Services Major Product Offerings
        7.6.4 CAKE Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.6.5 CAKE Key News & Latest Developments
    7.7 Choozle
        7.7.1 Choozle Company Summary
        7.7.2 Choozle Business Overview
        7.7.3 Choozle Internet Advertising Technology Services Major Product Offerings
        7.7.4 Choozle Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.7.5 Choozle Key News & Latest Developments
    7.8 Criteo
        7.8.1 Criteo Company Summary
        7.8.2 Criteo Business Overview
        7.8.3 Criteo Internet Advertising Technology Services Major Product Offerings
        7.8.4 Criteo Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.8.5 Criteo Key News & Latest Developments
    7.9 Google
        7.9.1 Google Company Summary
        7.9.2 Google Business Overview
        7.9.3 Google Internet Advertising Technology Services Major Product Offerings
        7.9.4 Google Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.9.5 Google Key News & Latest Developments
    7.10 LiveIntent
        7.10.1 LiveIntent Company Summary
        7.10.2 LiveIntent Business Overview
        7.10.3 LiveIntent Internet Advertising Technology Services Major Product Offerings
        7.10.4 LiveIntent Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.10.5 LiveIntent Key News & Latest Developments
    7.11 Marin Software
        7.11.1 Marin Software Company Summary
        7.11.2 Marin Software Business Overview
        7.11.3 Marin Software Internet Advertising Technology Services Major Product Offerings
        7.11.4 Marin Software Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.11.5 Marin Software Key News & Latest Developments
    7.12 MediaMath
        7.12.1 MediaMath Company Summary
        7.12.2 MediaMath Business Overview
        7.12.3 MediaMath Internet Advertising Technology Services Major Product Offerings
        7.12.4 MediaMath Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.12.5 MediaMath Key News & Latest Developments
    7.13 Quantcast
        7.13.1 Quantcast Company Summary
        7.13.2 Quantcast Business Overview
        7.13.3 Quantcast Internet Advertising Technology Services Major Product Offerings
        7.13.4 Quantcast Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.13.5 Quantcast Key News & Latest Developments
    7.14 Singapore Telecommunications (Amobee)
        7.14.1 Singapore Telecommunications (Amobee) Company Summary
        7.14.2 Singapore Telecommunications (Amobee) Business Overview
        7.14.3 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Major Product Offerings
        7.14.4 Singapore Telecommunications (Amobee) Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.14.5 Singapore Telecommunications (Amobee) Key News & Latest Developments
    7.15 Sovrn
        7.15.1 Sovrn Company Summary
        7.15.2 Sovrn Business Overview
        7.15.3 Sovrn Internet Advertising Technology Services Major Product Offerings
        7.15.4 Sovrn Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.15.5 Sovrn Key News & Latest Developments
    7.16 The Search Monitor
        7.16.1 The Search Monitor Company Summary
        7.16.2 The Search Monitor Business Overview
        7.16.3 The Search Monitor Internet Advertising Technology Services Major Product Offerings
        7.16.4 The Search Monitor Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.16.5 The Search Monitor Key News & Latest Developments
    7.17 The Trade Desk
        7.17.1 The Trade Desk Company Summary
        7.17.2 The Trade Desk Business Overview
        7.17.3 The Trade Desk Internet Advertising Technology Services Major Product Offerings
        7.17.4 The Trade Desk Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.17.5 The Trade Desk Key News & Latest Developments
    7.18 Verizon (Verizon Media)
        7.18.1 Verizon (Verizon Media) Company Summary
        7.18.2 Verizon (Verizon Media) Business Overview
        7.18.3 Verizon (Verizon Media) Internet Advertising Technology Services Major Product Offerings
        7.18.4 Verizon (Verizon Media) Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.18.5 Verizon (Verizon Media) Key News & Latest Developments
    7.19 Verve
        7.19.1 Verve Company Summary
        7.19.2 Verve Business Overview
        7.19.3 Verve Internet Advertising Technology Services Major Product Offerings
        7.19.4 Verve Internet Advertising Technology Services Revenue in Global Market (2018-2023)
        7.19.5 Verve Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Internet Advertising Technology Services Market, Global Outlook and Forecast 2023-2029

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