Key Account Marketing Market, Global Outlook and Forecast 2023-2029

Report ID: MMG142546 | Category: Service & Software | Pages: 62 | Format: PDF | Published Date: July 21,2023

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Report Summary

Key account marketing, also known as Account-based marketing (ABM), is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.
This report aims to provide a comprehensive presentation of the global market for Key Account Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Key Account Marketing. This report contains market size and forecasts of Key Account Marketing in global, including the following market information:
Global Key Account Marketing Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Key Account Marketing market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Account-Based Execution Software Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Key Account Marketing include Terminus ABM Platform, Sendoso, Engagio ABM Platform, Printfection, Metadata.io, PFL, Marketo, LeanData and Groove, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Key Account Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Key Account Marketing Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Key Account Marketing Market Segment Percentages, by Type, 2022 (%)
    Account-Based Execution Software
    Account-Based Reporting Software
    Marketing Account Intelligence Software
    Marketing Account Management Software
Global Key Account Marketing Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Key Account Marketing Market Segment Percentages, by Application, 2022 (%)
    Large Enterprises
    SMEs
Global Key Account Marketing Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Key Account Marketing Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Key Account Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Key Account Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Terminus ABM Platform
    Sendoso
    Engagio ABM Platform
    Printfection
    Metadata.io
    PFL
    Marketo
    LeanData
    Groove
    Bizible
    DiscoverOrg
    Adapt
    Act-On
    InsideView
Outline of Major Chapters:
Chapter 1: Introduces the definition of Key Account Marketing, market overview.
Chapter 2: Global Key Account Marketing market size in revenue.
Chapter 3: Detailed analysis of Key Account Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Key Account Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Key Account Marketing Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Key Account Marketing Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Key Account Marketing Overall Market Size
    2.1 Global Key Account Marketing Market Size: 2022 VS 2029
    2.2 Global Key Account Marketing Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Key Account Marketing Players in Global Market
    3.2 Top Global Key Account Marketing Companies Ranked by Revenue
    3.3 Global Key Account Marketing Revenue by Companies
    3.4 Top 3 and Top 5 Key Account Marketing Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Key Account Marketing Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Key Account Marketing Players in Global Market
        3.6.1 List of Global Tier 1 Key Account Marketing Companies
        3.6.2 List of Global Tier 2 and Tier 3 Key Account Marketing Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Key Account Marketing Market Size Markets, 2022 & 2029
        4.1.2 Account-Based Execution Software
        4.1.3 Account-Based Reporting Software
        4.1.4 Marketing Account Intelligence Software
        4.1.5 Marketing Account Management Software
    4.2 By Type - Global Key Account Marketing Revenue & Forecasts
        4.2.1 By Type - Global Key Account Marketing Revenue, 2018-2023
        4.2.2 By Type - Global Key Account Marketing Revenue, 2024-2029
        4.2.3 By Type - Global Key Account Marketing Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Key Account Marketing Market Size, 2022 & 2029
        5.1.2 Large Enterprises
        5.1.3 SMEs
    5.2 By Application - Global Key Account Marketing Revenue & Forecasts
        5.2.1 By Application - Global Key Account Marketing Revenue, 2018-2023
        5.2.2 By Application - Global Key Account Marketing Revenue, 2024-2029
        5.2.3 By Application - Global Key Account Marketing Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Key Account Marketing Market Size, 2022 & 2029
    6.2 By Region - Global Key Account Marketing Revenue & Forecasts
        6.2.1 By Region - Global Key Account Marketing Revenue, 2018-2023
        6.2.2 By Region - Global Key Account Marketing Revenue, 2024-2029
        6.2.3 By Region - Global Key Account Marketing Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Key Account Marketing Revenue, 2018-2029
        6.3.2 US Key Account Marketing Market Size, 2018-2029
        6.3.3 Canada Key Account Marketing Market Size, 2018-2029
        6.3.4 Mexico Key Account Marketing Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Key Account Marketing Revenue, 2018-2029
        6.4.2 Germany Key Account Marketing Market Size, 2018-2029
        6.4.3 France Key Account Marketing Market Size, 2018-2029
        6.4.4 U.K. Key Account Marketing Market Size, 2018-2029
        6.4.5 Italy Key Account Marketing Market Size, 2018-2029
        6.4.6 Russia Key Account Marketing Market Size, 2018-2029
        6.4.7 Nordic Countries Key Account Marketing Market Size, 2018-2029
        6.4.8 Benelux Key Account Marketing Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Key Account Marketing Revenue, 2018-2029
        6.5.2 China Key Account Marketing Market Size, 2018-2029
        6.5.3 Japan Key Account Marketing Market Size, 2018-2029
        6.5.4 South Korea Key Account Marketing Market Size, 2018-2029
        6.5.5 Southeast Asia Key Account Marketing Market Size, 2018-2029
        6.5.6 India Key Account Marketing Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Key Account Marketing Revenue, 2018-2029
        6.6.2 Brazil Key Account Marketing Market Size, 2018-2029
        6.6.3 Argentina Key Account Marketing Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Key Account Marketing Revenue, 2018-2029
        6.7.2 Turkey Key Account Marketing Market Size, 2018-2029
        6.7.3 Israel Key Account Marketing Market Size, 2018-2029
        6.7.4 Saudi Arabia Key Account Marketing Market Size, 2018-2029
        6.7.5 UAE Key Account Marketing Market Size, 2018-2029
7 Key Account Marketing Companies Profiles
    7.1 Terminus ABM Platform
        7.1.1 Terminus ABM Platform Company Summary
        7.1.2 Terminus ABM Platform Business Overview
        7.1.3 Terminus ABM Platform Key Account Marketing Major Product Offerings
        7.1.4 Terminus ABM Platform Key Account Marketing Revenue in Global Market (2018-2023)
        7.1.5 Terminus ABM Platform Key News & Latest Developments
    7.2 Sendoso
        7.2.1 Sendoso Company Summary
        7.2.2 Sendoso Business Overview
        7.2.3 Sendoso Key Account Marketing Major Product Offerings
        7.2.4 Sendoso Key Account Marketing Revenue in Global Market (2018-2023)
        7.2.5 Sendoso Key News & Latest Developments
    7.3 Engagio ABM Platform
        7.3.1 Engagio ABM Platform Company Summary
        7.3.2 Engagio ABM Platform Business Overview
        7.3.3 Engagio ABM Platform Key Account Marketing Major Product Offerings
        7.3.4 Engagio ABM Platform Key Account Marketing Revenue in Global Market (2018-2023)
        7.3.5 Engagio ABM Platform Key News & Latest Developments
    7.4 Printfection
        7.4.1 Printfection Company Summary
        7.4.2 Printfection Business Overview
        7.4.3 Printfection Key Account Marketing Major Product Offerings
        7.4.4 Printfection Key Account Marketing Revenue in Global Market (2018-2023)
        7.4.5 Printfection Key News & Latest Developments
    7.5 Metadata.io
        7.5.1 Metadata.io Company Summary
        7.5.2 Metadata.io Business Overview
        7.5.3 Metadata.io Key Account Marketing Major Product Offerings
        7.5.4 Metadata.io Key Account Marketing Revenue in Global Market (2018-2023)
        7.5.5 Metadata.io Key News & Latest Developments
    7.6 PFL
        7.6.1 PFL Company Summary
        7.6.2 PFL Business Overview
        7.6.3 PFL Key Account Marketing Major Product Offerings
        7.6.4 PFL Key Account Marketing Revenue in Global Market (2018-2023)
        7.6.5 PFL Key News & Latest Developments
    7.7 Marketo
        7.7.1 Marketo Company Summary
        7.7.2 Marketo Business Overview
        7.7.3 Marketo Key Account Marketing Major Product Offerings
        7.7.4 Marketo Key Account Marketing Revenue in Global Market (2018-2023)
        7.7.5 Marketo Key News & Latest Developments
    7.8 LeanData
        7.8.1 LeanData Company Summary
        7.8.2 LeanData Business Overview
        7.8.3 LeanData Key Account Marketing Major Product Offerings
        7.8.4 LeanData Key Account Marketing Revenue in Global Market (2018-2023)
        7.8.5 LeanData Key News & Latest Developments
    7.9 Groove
        7.9.1 Groove Company Summary
        7.9.2 Groove Business Overview
        7.9.3 Groove Key Account Marketing Major Product Offerings
        7.9.4 Groove Key Account Marketing Revenue in Global Market (2018-2023)
        7.9.5 Groove Key News & Latest Developments
    7.10 Bizible
        7.10.1 Bizible Company Summary
        7.10.2 Bizible Business Overview
        7.10.3 Bizible Key Account Marketing Major Product Offerings
        7.10.4 Bizible Key Account Marketing Revenue in Global Market (2018-2023)
        7.10.5 Bizible Key News & Latest Developments
    7.11 DiscoverOrg
        7.11.1 DiscoverOrg Company Summary
        7.11.2 DiscoverOrg Business Overview
        7.11.3 DiscoverOrg Key Account Marketing Major Product Offerings
        7.11.4 DiscoverOrg Key Account Marketing Revenue in Global Market (2018-2023)
        7.11.5 DiscoverOrg Key News & Latest Developments
    7.12 Adapt
        7.12.1 Adapt Company Summary
        7.12.2 Adapt Business Overview
        7.12.3 Adapt Key Account Marketing Major Product Offerings
        7.12.4 Adapt Key Account Marketing Revenue in Global Market (2018-2023)
        7.12.5 Adapt Key News & Latest Developments
    7.13 Act-On
        7.13.1 Act-On Company Summary
        7.13.2 Act-On Business Overview
        7.13.3 Act-On Key Account Marketing Major Product Offerings
        7.13.4 Act-On Key Account Marketing Revenue in Global Market (2018-2023)
        7.13.5 Act-On Key News & Latest Developments
    7.14 InsideView
        7.14.1 InsideView Company Summary
        7.14.2 InsideView Business Overview
        7.14.3 InsideView Key Account Marketing Major Product Offerings
        7.14.4 InsideView Key Account Marketing Revenue in Global Market (2018-2023)
        7.14.5 InsideView Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Key Account Marketing Market, Global Outlook and Forecast 2023-2029

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