Marketing Analytics Tools and Software Market, Global Outlook and Forecast 2023-2029

Report ID: MMG196812 | Category: Service & Software | Pages: 109 | Format: PDF | Published Date: September 04,2023

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Report Description
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Report Summary

This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Tools and Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Tools and Software. This report contains market size and forecasts of Marketing Analytics Tools and Software in global, including the following market information:
Global Marketing Analytics Tools and Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Analytics Tools and Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
SMEs Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Marketing Analytics Tools and Software include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV and Pathmatics (Sensor Tower), etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Marketing Analytics Tools and Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Analytics Tools and Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Marketing Analytics Tools and Software Market Segment Percentages, by Type, 2022 (%)
    SMEs
    Large Enterprises
Global Marketing Analytics Tools and Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Marketing Analytics Tools and Software Market Segment Percentages, by Application, 2022 (%)
    Retail & eCommerce
    Banking & Insurance
    Media & Entertaiment
    Travel & Hospitality
    Education
    Others
Global Marketing Analytics Tools and Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Marketing Analytics Tools and Software Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Analytics Tools and Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Analytics Tools and Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    HubSpot
    Semrush
    Looker Data Sciences (Google)
    Insider.
    LeadsRx
    SharpSpring
    OWOX BI
    Whatagraph BV
    Pathmatics (Sensor Tower)
    MoEngage
    Emarsys (SAP)
    SALESmanago
    CleverTap
    Act-On Software
    TapClicks
    Ometria
    Adverity
    Optimove
    Funnel
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Analytics Tools and Software, market overview.
Chapter 2: Global Marketing Analytics Tools and Software market size in revenue.
Chapter 3: Detailed analysis of Marketing Analytics Tools and Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Analytics Tools and Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Marketing Analytics Tools and Software Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Marketing Analytics Tools and Software Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Marketing Analytics Tools and Software Overall Market Size
    2.1 Global Marketing Analytics Tools and Software Market Size: 2022 VS 2029
    2.2 Global Marketing Analytics Tools and Software Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Marketing Analytics Tools and Software Players in Global Market
    3.2 Top Global Marketing Analytics Tools and Software Companies Ranked by Revenue
    3.3 Global Marketing Analytics Tools and Software Revenue by Companies
    3.4 Top 3 and Top 5 Marketing Analytics Tools and Software Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Marketing Analytics Tools and Software Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Marketing Analytics Tools and Software Players in Global Market
        3.6.1 List of Global Tier 1 Marketing Analytics Tools and Software Companies
        3.6.2 List of Global Tier 2 and Tier 3 Marketing Analytics Tools and Software Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Marketing Analytics Tools and Software Market Size Markets, 2022 & 2029
        4.1.2 SMEs
        4.1.3 Large Enterprises
    4.2 By Type - Global Marketing Analytics Tools and Software Revenue & Forecasts
        4.2.1 By Type - Global Marketing Analytics Tools and Software Revenue, 2018-2023
        4.2.2 By Type - Global Marketing Analytics Tools and Software Revenue, 2024-2029
        4.2.3 By Type - Global Marketing Analytics Tools and Software Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Marketing Analytics Tools and Software Market Size, 2022 & 2029
        5.1.2 Retail & eCommerce
        5.1.3 Banking & Insurance
        5.1.4 Media & Entertaiment
        5.1.5 Travel & Hospitality
        5.1.6 Education
        5.1.7 Others
    5.2 By Application - Global Marketing Analytics Tools and Software Revenue & Forecasts
        5.2.1 By Application - Global Marketing Analytics Tools and Software Revenue, 2018-2023
        5.2.2 By Application - Global Marketing Analytics Tools and Software Revenue, 2024-2029
        5.2.3 By Application - Global Marketing Analytics Tools and Software Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Marketing Analytics Tools and Software Market Size, 2022 & 2029
    6.2 By Region - Global Marketing Analytics Tools and Software Revenue & Forecasts
        6.2.1 By Region - Global Marketing Analytics Tools and Software Revenue, 2018-2023
        6.2.2 By Region - Global Marketing Analytics Tools and Software Revenue, 2024-2029
        6.2.3 By Region - Global Marketing Analytics Tools and Software Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Marketing Analytics Tools and Software Revenue, 2018-2029
        6.3.2 US Marketing Analytics Tools and Software Market Size, 2018-2029
        6.3.3 Canada Marketing Analytics Tools and Software Market Size, 2018-2029
        6.3.4 Mexico Marketing Analytics Tools and Software Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Marketing Analytics Tools and Software Revenue, 2018-2029
        6.4.2 Germany Marketing Analytics Tools and Software Market Size, 2018-2029
        6.4.3 France Marketing Analytics Tools and Software Market Size, 2018-2029
        6.4.4 U.K. Marketing Analytics Tools and Software Market Size, 2018-2029
        6.4.5 Italy Marketing Analytics Tools and Software Market Size, 2018-2029
        6.4.6 Russia Marketing Analytics Tools and Software Market Size, 2018-2029
        6.4.7 Nordic Countries Marketing Analytics Tools and Software Market Size, 2018-2029
        6.4.8 Benelux Marketing Analytics Tools and Software Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Marketing Analytics Tools and Software Revenue, 2018-2029
        6.5.2 China Marketing Analytics Tools and Software Market Size, 2018-2029
        6.5.3 Japan Marketing Analytics Tools and Software Market Size, 2018-2029
        6.5.4 South Korea Marketing Analytics Tools and Software Market Size, 2018-2029
        6.5.5 Southeast Asia Marketing Analytics Tools and Software Market Size, 2018-2029
        6.5.6 India Marketing Analytics Tools and Software Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Marketing Analytics Tools and Software Revenue, 2018-2029
        6.6.2 Brazil Marketing Analytics Tools and Software Market Size, 2018-2029
        6.6.3 Argentina Marketing Analytics Tools and Software Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Marketing Analytics Tools and Software Revenue, 2018-2029
        6.7.2 Turkey Marketing Analytics Tools and Software Market Size, 2018-2029
        6.7.3 Israel Marketing Analytics Tools and Software Market Size, 2018-2029
        6.7.4 Saudi Arabia Marketing Analytics Tools and Software Market Size, 2018-2029
        6.7.5 UAE Marketing Analytics Tools and Software Market Size, 2018-2029
7 Marketing Analytics Tools and Software Companies Profiles
    7.1 HubSpot
        7.1.1 HubSpot Company Summary
        7.1.2 HubSpot Business Overview
        7.1.3 HubSpot Marketing Analytics Tools and Software Major Product Offerings
        7.1.4 HubSpot Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.1.5 HubSpot Key News & Latest Developments
    7.2 Semrush
        7.2.1 Semrush Company Summary
        7.2.2 Semrush Business Overview
        7.2.3 Semrush Marketing Analytics Tools and Software Major Product Offerings
        7.2.4 Semrush Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.2.5 Semrush Key News & Latest Developments
    7.3 Looker Data Sciences (Google)
        7.3.1 Looker Data Sciences (Google) Company Summary
        7.3.2 Looker Data Sciences (Google) Business Overview
        7.3.3 Looker Data Sciences (Google) Marketing Analytics Tools and Software Major Product Offerings
        7.3.4 Looker Data Sciences (Google) Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.3.5 Looker Data Sciences (Google) Key News & Latest Developments
    7.4 Insider.
        7.4.1 Insider. Company Summary
        7.4.2 Insider. Business Overview
        7.4.3 Insider. Marketing Analytics Tools and Software Major Product Offerings
        7.4.4 Insider. Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.4.5 Insider. Key News & Latest Developments
    7.5 LeadsRx
        7.5.1 LeadsRx Company Summary
        7.5.2 LeadsRx Business Overview
        7.5.3 LeadsRx Marketing Analytics Tools and Software Major Product Offerings
        7.5.4 LeadsRx Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.5.5 LeadsRx Key News & Latest Developments
    7.6 SharpSpring
        7.6.1 SharpSpring Company Summary
        7.6.2 SharpSpring Business Overview
        7.6.3 SharpSpring Marketing Analytics Tools and Software Major Product Offerings
        7.6.4 SharpSpring Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.6.5 SharpSpring Key News & Latest Developments
    7.7 OWOX BI
        7.7.1 OWOX BI Company Summary
        7.7.2 OWOX BI Business Overview
        7.7.3 OWOX BI Marketing Analytics Tools and Software Major Product Offerings
        7.7.4 OWOX BI Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.7.5 OWOX BI Key News & Latest Developments
    7.8 Whatagraph BV
        7.8.1 Whatagraph BV Company Summary
        7.8.2 Whatagraph BV Business Overview
        7.8.3 Whatagraph BV Marketing Analytics Tools and Software Major Product Offerings
        7.8.4 Whatagraph BV Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.8.5 Whatagraph BV Key News & Latest Developments
    7.9 Pathmatics (Sensor Tower)
        7.9.1 Pathmatics (Sensor Tower) Company Summary
        7.9.2 Pathmatics (Sensor Tower) Business Overview
        7.9.3 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Major Product Offerings
        7.9.4 Pathmatics (Sensor Tower) Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.9.5 Pathmatics (Sensor Tower) Key News & Latest Developments
    7.10 MoEngage
        7.10.1 MoEngage Company Summary
        7.10.2 MoEngage Business Overview
        7.10.3 MoEngage Marketing Analytics Tools and Software Major Product Offerings
        7.10.4 MoEngage Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.10.5 MoEngage Key News & Latest Developments
    7.11 Emarsys (SAP)
        7.11.1 Emarsys (SAP) Company Summary
        7.11.2 Emarsys (SAP) Business Overview
        7.11.3 Emarsys (SAP) Marketing Analytics Tools and Software Major Product Offerings
        7.11.4 Emarsys (SAP) Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.11.5 Emarsys (SAP) Key News & Latest Developments
    7.12 SALESmanago
        7.12.1 SALESmanago Company Summary
        7.12.2 SALESmanago Business Overview
        7.12.3 SALESmanago Marketing Analytics Tools and Software Major Product Offerings
        7.12.4 SALESmanago Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.12.5 SALESmanago Key News & Latest Developments
    7.13 CleverTap
        7.13.1 CleverTap Company Summary
        7.13.2 CleverTap Business Overview
        7.13.3 CleverTap Marketing Analytics Tools and Software Major Product Offerings
        7.13.4 CleverTap Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.13.5 CleverTap Key News & Latest Developments
    7.14 Act-On Software
        7.14.1 Act-On Software Company Summary
        7.14.2 Act-On Software Business Overview
        7.14.3 Act-On Software Marketing Analytics Tools and Software Major Product Offerings
        7.14.4 Act-On Software Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.14.5 Act-On Software Key News & Latest Developments
    7.15 TapClicks
        7.15.1 TapClicks Company Summary
        7.15.2 TapClicks Business Overview
        7.15.3 TapClicks Marketing Analytics Tools and Software Major Product Offerings
        7.15.4 TapClicks Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.15.5 TapClicks Key News & Latest Developments
    7.16 Ometria
        7.16.1 Ometria Company Summary
        7.16.2 Ometria Business Overview
        7.16.3 Ometria Marketing Analytics Tools and Software Major Product Offerings
        7.16.4 Ometria Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.16.5 Ometria Key News & Latest Developments
    7.17 Adverity
        7.17.1 Adverity Company Summary
        7.17.2 Adverity Business Overview
        7.17.3 Adverity Marketing Analytics Tools and Software Major Product Offerings
        7.17.4 Adverity Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.17.5 Adverity Key News & Latest Developments
    7.18 Optimove
        7.18.1 Optimove Company Summary
        7.18.2 Optimove Business Overview
        7.18.3 Optimove Marketing Analytics Tools and Software Major Product Offerings
        7.18.4 Optimove Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.18.5 Optimove Key News & Latest Developments
    7.19 Funnel
        7.19.1 Funnel Company Summary
        7.19.2 Funnel Business Overview
        7.19.3 Funnel Marketing Analytics Tools and Software Major Product Offerings
        7.19.4 Funnel Marketing Analytics Tools and Software Revenue in Global Market (2018-2023)
        7.19.5 Funnel Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Marketing Analytics Tools and Software Market, Global Outlook and Forecast 2023-2029

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