Marketing Automation Software Market, Global Outlook and Forecast 2023-2029

Report ID: MMG39980 | Category: Service & Software | Pages: 111 | Format: PDF | Published Date: February 21,2023

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Report Description
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Report Summary

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software. This report contains market size and forecasts of Marketing Automation Software in global, including the following market information:
Global Marketing Automation Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Automation Software market was valued at US$ 3388.3 million in 2022 and is projected to reach US$ 9132.4 million by 2029, at a CAGR of 15.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent. 
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Marketing Automation Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Automation Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Marketing Automation Software Market Segment Percentages, by Type, 2022 (%)
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others
Global Marketing Automation Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Marketing Automation Software Market Segment Percentages, by Application, 2022 (%)
    Large Enterprises
    Small and Mid-sized Enterprises (SMEs)
Global Marketing Automation Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Marketing Automation Software Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Automation Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Automation Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    HubSpot
    Marketo
    Act-On Software
    Salesforce
    Adobe Systems
    Oracle
    Infusionsoft
    IBM
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    IContact
    LeadSquared
    MarcomCentral
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
    Aprimo
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Automation Software, market overview.
Chapter 2: Global Marketing Automation Software market size in revenue.
Chapter 3: Detailed analysis of Marketing Automation Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Automation Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Marketing Automation Software Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Marketing Automation Software Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Marketing Automation Software Overall Market Size
    2.1 Global Marketing Automation Software Market Size: 2022 VS 2029
    2.2 Global Marketing Automation Software Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Marketing Automation Software Players in Global Market
    3.2 Top Global Marketing Automation Software Companies Ranked by Revenue
    3.3 Global Marketing Automation Software Revenue by Companies
    3.4 Top 3 and Top 5 Marketing Automation Software Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Marketing Automation Software Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Marketing Automation Software Players in Global Market
        3.6.1 List of Global Tier 1 Marketing Automation Software Companies
        3.6.2 List of Global Tier 2 and Tier 3 Marketing Automation Software Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Marketing Automation Software Market Size Markets, 2022 & 2029
        4.1.2 Campaign Management
        4.1.3 Email Marketing
        4.1.4 Mobile Application
        4.1.5 Inbound Marketing
        4.1.6 Lead Nurturing and Lead Scoring
        4.1.7 Reporting and Analytics
        4.1.8 Social Media Marketing
        4.1.9 Others
    4.2 By Type - Global Marketing Automation Software Revenue & Forecasts
        4.2.1 By Type - Global Marketing Automation Software Revenue, 2018-2023
        4.2.2 By Type - Global Marketing Automation Software Revenue, 2024-2029
        4.2.3 By Type - Global Marketing Automation Software Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Marketing Automation Software Market Size, 2022 & 2029
        5.1.2 Large Enterprises
        5.1.3 Small and Mid-sized Enterprises (SMEs)
    5.2 By Application - Global Marketing Automation Software Revenue & Forecasts
        5.2.1 By Application - Global Marketing Automation Software Revenue, 2018-2023
        5.2.2 By Application - Global Marketing Automation Software Revenue, 2024-2029
        5.2.3 By Application - Global Marketing Automation Software Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Marketing Automation Software Market Size, 2022 & 2029
    6.2 By Region - Global Marketing Automation Software Revenue & Forecasts
        6.2.1 By Region - Global Marketing Automation Software Revenue, 2018-2023
        6.2.2 By Region - Global Marketing Automation Software Revenue, 2024-2029
        6.2.3 By Region - Global Marketing Automation Software Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Marketing Automation Software Revenue, 2018-2029
        6.3.2 US Marketing Automation Software Market Size, 2018-2029
        6.3.3 Canada Marketing Automation Software Market Size, 2018-2029
        6.3.4 Mexico Marketing Automation Software Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Marketing Automation Software Revenue, 2018-2029
        6.4.2 Germany Marketing Automation Software Market Size, 2018-2029
        6.4.3 France Marketing Automation Software Market Size, 2018-2029
        6.4.4 U.K. Marketing Automation Software Market Size, 2018-2029
        6.4.5 Italy Marketing Automation Software Market Size, 2018-2029
        6.4.6 Russia Marketing Automation Software Market Size, 2018-2029
        6.4.7 Nordic Countries Marketing Automation Software Market Size, 2018-2029
        6.4.8 Benelux Marketing Automation Software Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Marketing Automation Software Revenue, 2018-2029
        6.5.2 China Marketing Automation Software Market Size, 2018-2029
        6.5.3 Japan Marketing Automation Software Market Size, 2018-2029
        6.5.4 South Korea Marketing Automation Software Market Size, 2018-2029
        6.5.5 Southeast Asia Marketing Automation Software Market Size, 2018-2029
        6.5.6 India Marketing Automation Software Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Marketing Automation Software Revenue, 2018-2029
        6.6.2 Brazil Marketing Automation Software Market Size, 2018-2029
        6.6.3 Argentina Marketing Automation Software Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Marketing Automation Software Revenue, 2018-2029
        6.7.2 Turkey Marketing Automation Software Market Size, 2018-2029
        6.7.3 Israel Marketing Automation Software Market Size, 2018-2029
        6.7.4 Saudi Arabia Marketing Automation Software Market Size, 2018-2029
        6.7.5 UAE Marketing Automation Software Market Size, 2018-2029
7 Marketing Automation Software Companies Profiles
    7.1 HubSpot
        7.1.1 HubSpot Company Summary
        7.1.2 HubSpot Business Overview
        7.1.3 HubSpot Marketing Automation Software Major Product Offerings
        7.1.4 HubSpot Marketing Automation Software Revenue in Global Market (2018-2023)
        7.1.5 HubSpot Key News & Latest Developments
    7.2 Marketo
        7.2.1 Marketo Company Summary
        7.2.2 Marketo Business Overview
        7.2.3 Marketo Marketing Automation Software Major Product Offerings
        7.2.4 Marketo Marketing Automation Software Revenue in Global Market (2018-2023)
        7.2.5 Marketo Key News & Latest Developments
    7.3 Act-On Software
        7.3.1 Act-On Software Company Summary
        7.3.2 Act-On Software Business Overview
        7.3.3 Act-On Software Marketing Automation Software Major Product Offerings
        7.3.4 Act-On Software Marketing Automation Software Revenue in Global Market (2018-2023)
        7.3.5 Act-On Software Key News & Latest Developments
    7.4 Salesforce
        7.4.1 Salesforce Company Summary
        7.4.2 Salesforce Business Overview
        7.4.3 Salesforce Marketing Automation Software Major Product Offerings
        7.4.4 Salesforce Marketing Automation Software Revenue in Global Market (2018-2023)
        7.4.5 Salesforce Key News & Latest Developments
    7.5 Adobe Systems
        7.5.1 Adobe Systems Company Summary
        7.5.2 Adobe Systems Business Overview
        7.5.3 Adobe Systems Marketing Automation Software Major Product Offerings
        7.5.4 Adobe Systems Marketing Automation Software Revenue in Global Market (2018-2023)
        7.5.5 Adobe Systems Key News & Latest Developments
    7.6 Oracle
        7.6.1 Oracle Company Summary
        7.6.2 Oracle Business Overview
        7.6.3 Oracle Marketing Automation Software Major Product Offerings
        7.6.4 Oracle Marketing Automation Software Revenue in Global Market (2018-2023)
        7.6.5 Oracle Key News & Latest Developments
    7.7 Infusionsoft
        7.7.1 Infusionsoft Company Summary
        7.7.2 Infusionsoft Business Overview
        7.7.3 Infusionsoft Marketing Automation Software Major Product Offerings
        7.7.4 Infusionsoft Marketing Automation Software Revenue in Global Market (2018-2023)
        7.7.5 Infusionsoft Key News & Latest Developments
    7.8 IBM
        7.8.1 IBM Company Summary
        7.8.2 IBM Business Overview
        7.8.3 IBM Marketing Automation Software Major Product Offerings
        7.8.4 IBM Marketing Automation Software Revenue in Global Market (2018-2023)
        7.8.5 IBM Key News & Latest Developments
    7.9 Cognizant
        7.9.1 Cognizant Company Summary
        7.9.2 Cognizant Business Overview
        7.9.3 Cognizant Marketing Automation Software Major Product Offerings
        7.9.4 Cognizant Marketing Automation Software Revenue in Global Market (2018-2023)
        7.9.5 Cognizant Key News & Latest Developments
    7.10 ETrigue
        7.10.1 ETrigue Company Summary
        7.10.2 ETrigue Business Overview
        7.10.3 ETrigue Marketing Automation Software Major Product Offerings
        7.10.4 ETrigue Marketing Automation Software Revenue in Global Market (2018-2023)
        7.10.5 ETrigue Key News & Latest Developments
    7.11 GreenRope
        7.11.1 GreenRope Company Summary
        7.11.2 GreenRope Business Overview
        7.11.3 GreenRope Marketing Automation Software Major Product Offerings
        7.11.4 GreenRope Marketing Automation Software Revenue in Global Market (2018-2023)
        7.11.5 GreenRope Key News & Latest Developments
    7.12 Hatchbuck
        7.12.1 Hatchbuck Company Summary
        7.12.2 Hatchbuck Business Overview
        7.12.3 Hatchbuck Marketing Automation Software Major Product Offerings
        7.12.4 Hatchbuck Marketing Automation Software Revenue in Global Market (2018-2023)
        7.12.5 Hatchbuck Key News & Latest Developments
    7.13 IContact
        7.13.1 IContact Company Summary
        7.13.2 IContact Business Overview
        7.13.3 IContact Marketing Automation Software Major Product Offerings
        7.13.4 IContact Marketing Automation Software Revenue in Global Market (2018-2023)
        7.13.5 IContact Key News & Latest Developments
    7.14 LeadSquared
        7.14.1 LeadSquared Company Summary
        7.14.2 LeadSquared Business Overview
        7.14.3 LeadSquared Marketing Automation Software Major Product Offerings
        7.14.4 LeadSquared Marketing Automation Software Revenue in Global Market (2018-2023)
        7.14.5 LeadSquared Key News & Latest Developments
    7.15 MarcomCentral
        7.15.1 MarcomCentral Company Summary
        7.15.2 MarcomCentral Business Overview
        7.15.3 MarcomCentral Marketing Automation Software Major Product Offerings
        7.15.4 MarcomCentral Marketing Automation Software Revenue in Global Market (2018-2023)
        7.15.5 MarcomCentral Key News & Latest Developments
    7.16 Salesfusion
        7.16.1 Salesfusion Company Summary
        7.16.2 Salesfusion Business Overview
        7.16.3 Salesfusion Marketing Automation Software Major Product Offerings
        7.16.4 Salesfusion Marketing Automation Software Revenue in Global Market (2018-2023)
        7.16.5 Salesfusion Key News & Latest Developments
    7.17 SALESmanago
        7.17.1 SALESmanago Company Summary
        7.17.2 SALESmanago Business Overview
        7.17.3 SALESmanago Marketing Automation Software Major Product Offerings
        7.17.4 SALESmanago Marketing Automation Software Revenue in Global Market (2018-2023)
        7.17.5 SALESmanago Key News & Latest Developments
    7.18 SAP
        7.18.1 SAP Company Summary
        7.18.2 SAP Business Overview
        7.18.3 SAP Marketing Automation Software Major Product Offerings
        7.18.4 SAP Marketing Automation Software Revenue in Global Market (2018-2023)
        7.18.5 SAP Key News & Latest Developments
    7.19 SAS Institute
        7.19.1 SAS Institute Company Summary
        7.19.2 SAS Institute Business Overview
        7.19.3 SAS Institute Marketing Automation Software Major Product Offerings
        7.19.4 SAS Institute Marketing Automation Software Revenue in Global Market (2018-2023)
        7.19.5 SAS Institute Key News & Latest Developments
    7.20 SharpSpring
        7.20.1 SharpSpring Company Summary
        7.20.2 SharpSpring Business Overview
        7.20.3 SharpSpring Marketing Automation Software Major Product Offerings
        7.20.4 SharpSpring Marketing Automation Software Revenue in Global Market (2018-2023)
        7.20.5 SharpSpring Key News & Latest Developments
    7.21 Aprimo
        7.21.1 Aprimo Company Summary
        7.21.2 Aprimo Business Overview
        7.21.3 Aprimo Marketing Automation Software Major Product Offerings
        7.21.4 Aprimo Marketing Automation Software Revenue in Global Market (2018-2023)
        7.21.5 Aprimo Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Marketing Automation Software Market, Global Outlook and Forecast 2023-2029

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