Marketing Automation Tools Market, Global Outlook and Forecast 2023-2029

Report ID: MMG244796 | Category: Service & Software | Pages: 118 | Format: PDF | Published Date: October 26,2023

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Report Description
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Report Summary

Marketing automation tools is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance. No longer experimental technology, marketing automation tools are now an essential resource for B2C and B2B marketing and sales departments looking to grow their business.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Tools. This report contains market size and forecasts of Marketing Automation Tools in global, including the following market information:
Global Marketing Automation Tools Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Automation Tools market was valued at US$ 3388.3 million in 2022 and is projected to reach US$ 8963.8 million by 2029, at a CAGR of 14.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Campaign Management Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Marketing Automation Tools include Act-On Software, Adobe Systems, Aprimo, Cognizant, ETrigue, GreenRope, Hatchbuck, HubSpot and IBM, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Marketing Automation Tools companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Automation Tools Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Marketing Automation Tools Market Segment Percentages, by Type, 2022 (%)
    Campaign Management
    Email Marketing
    Mobile Application
    Inbound Marketing
    Lead Nurturing and Lead Scoring
    Reporting and Analytics
    Social Media Marketing
    Others
Global Marketing Automation Tools Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Marketing Automation Tools Market Segment Percentages, by Application, 2022 (%)
    Large Enterprise
    SMB
Global Marketing Automation Tools Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Marketing Automation Tools Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Automation Tools revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Automation Tools revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Act-On Software
    Adobe Systems
    Aprimo
    Cognizant
    ETrigue
    GreenRope
    Hatchbuck
    HubSpot
    IBM
    IContact
    Infusionsoft
    LeadSquared
    MarcomCentral
    Marketo
    Oracle
    Salesforce
    Salesfusion
    SALESmanago
    SAP
    SAS Institute
    SharpSpring
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Automation Tools, market overview.
Chapter 2: Global Marketing Automation Tools market size in revenue.
Chapter 3: Detailed analysis of Marketing Automation Tools company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Automation Tools in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Marketing Automation Tools Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Marketing Automation Tools Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Marketing Automation Tools Overall Market Size
    2.1 Global Marketing Automation Tools Market Size: 2022 VS 2029
    2.2 Global Marketing Automation Tools Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Marketing Automation Tools Players in Global Market
    3.2 Top Global Marketing Automation Tools Companies Ranked by Revenue
    3.3 Global Marketing Automation Tools Revenue by Companies
    3.4 Top 3 and Top 5 Marketing Automation Tools Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Marketing Automation Tools Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Marketing Automation Tools Players in Global Market
        3.6.1 List of Global Tier 1 Marketing Automation Tools Companies
        3.6.2 List of Global Tier 2 and Tier 3 Marketing Automation Tools Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Marketing Automation Tools Market Size Markets, 2022 & 2029
        4.1.2 Campaign Management
        4.1.3 Email Marketing
        4.1.4 Mobile Application
        4.1.5 Inbound Marketing
        4.1.6 Lead Nurturing and Lead Scoring
        4.1.7 Reporting and Analytics
        4.1.8 Social Media Marketing
        4.1.9 Others
    4.2 By Type - Global Marketing Automation Tools Revenue & Forecasts
        4.2.1 By Type - Global Marketing Automation Tools Revenue, 2018-2023
        4.2.2 By Type - Global Marketing Automation Tools Revenue, 2024-2029
        4.2.3 By Type - Global Marketing Automation Tools Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Marketing Automation Tools Market Size, 2022 & 2029
        5.1.2 Large Enterprise
        5.1.3 SMB
    5.2 By Application - Global Marketing Automation Tools Revenue & Forecasts
        5.2.1 By Application - Global Marketing Automation Tools Revenue, 2018-2023
        5.2.2 By Application - Global Marketing Automation Tools Revenue, 2024-2029
        5.2.3 By Application - Global Marketing Automation Tools Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Marketing Automation Tools Market Size, 2022 & 2029
    6.2 By Region - Global Marketing Automation Tools Revenue & Forecasts
        6.2.1 By Region - Global Marketing Automation Tools Revenue, 2018-2023
        6.2.2 By Region - Global Marketing Automation Tools Revenue, 2024-2029
        6.2.3 By Region - Global Marketing Automation Tools Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Marketing Automation Tools Revenue, 2018-2029
        6.3.2 US Marketing Automation Tools Market Size, 2018-2029
        6.3.3 Canada Marketing Automation Tools Market Size, 2018-2029
        6.3.4 Mexico Marketing Automation Tools Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Marketing Automation Tools Revenue, 2018-2029
        6.4.2 Germany Marketing Automation Tools Market Size, 2018-2029
        6.4.3 France Marketing Automation Tools Market Size, 2018-2029
        6.4.4 U.K. Marketing Automation Tools Market Size, 2018-2029
        6.4.5 Italy Marketing Automation Tools Market Size, 2018-2029
        6.4.6 Russia Marketing Automation Tools Market Size, 2018-2029
        6.4.7 Nordic Countries Marketing Automation Tools Market Size, 2018-2029
        6.4.8 Benelux Marketing Automation Tools Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Marketing Automation Tools Revenue, 2018-2029
        6.5.2 China Marketing Automation Tools Market Size, 2018-2029
        6.5.3 Japan Marketing Automation Tools Market Size, 2018-2029
        6.5.4 South Korea Marketing Automation Tools Market Size, 2018-2029
        6.5.5 Southeast Asia Marketing Automation Tools Market Size, 2018-2029
        6.5.6 India Marketing Automation Tools Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Marketing Automation Tools Revenue, 2018-2029
        6.6.2 Brazil Marketing Automation Tools Market Size, 2018-2029
        6.6.3 Argentina Marketing Automation Tools Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Marketing Automation Tools Revenue, 2018-2029
        6.7.2 Turkey Marketing Automation Tools Market Size, 2018-2029
        6.7.3 Israel Marketing Automation Tools Market Size, 2018-2029
        6.7.4 Saudi Arabia Marketing Automation Tools Market Size, 2018-2029
        6.7.5 UAE Marketing Automation Tools Market Size, 2018-2029
7 Marketing Automation Tools Companies Profiles
    7.1 Act-On Software
        7.1.1 Act-On Software Company Summary
        7.1.2 Act-On Software Business Overview
        7.1.3 Act-On Software Marketing Automation Tools Major Product Offerings
        7.1.4 Act-On Software Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.1.5 Act-On Software Key News & Latest Developments
    7.2 Adobe Systems
        7.2.1 Adobe Systems Company Summary
        7.2.2 Adobe Systems Business Overview
        7.2.3 Adobe Systems Marketing Automation Tools Major Product Offerings
        7.2.4 Adobe Systems Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.2.5 Adobe Systems Key News & Latest Developments
    7.3 Aprimo
        7.3.1 Aprimo Company Summary
        7.3.2 Aprimo Business Overview
        7.3.3 Aprimo Marketing Automation Tools Major Product Offerings
        7.3.4 Aprimo Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.3.5 Aprimo Key News & Latest Developments
    7.4 Cognizant
        7.4.1 Cognizant Company Summary
        7.4.2 Cognizant Business Overview
        7.4.3 Cognizant Marketing Automation Tools Major Product Offerings
        7.4.4 Cognizant Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.4.5 Cognizant Key News & Latest Developments
    7.5 ETrigue
        7.5.1 ETrigue Company Summary
        7.5.2 ETrigue Business Overview
        7.5.3 ETrigue Marketing Automation Tools Major Product Offerings
        7.5.4 ETrigue Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.5.5 ETrigue Key News & Latest Developments
    7.6 GreenRope
        7.6.1 GreenRope Company Summary
        7.6.2 GreenRope Business Overview
        7.6.3 GreenRope Marketing Automation Tools Major Product Offerings
        7.6.4 GreenRope Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.6.5 GreenRope Key News & Latest Developments
    7.7 Hatchbuck
        7.7.1 Hatchbuck Company Summary
        7.7.2 Hatchbuck Business Overview
        7.7.3 Hatchbuck Marketing Automation Tools Major Product Offerings
        7.7.4 Hatchbuck Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.7.5 Hatchbuck Key News & Latest Developments
    7.8 HubSpot
        7.8.1 HubSpot Company Summary
        7.8.2 HubSpot Business Overview
        7.8.3 HubSpot Marketing Automation Tools Major Product Offerings
        7.8.4 HubSpot Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.8.5 HubSpot Key News & Latest Developments
    7.9 IBM
        7.9.1 IBM Company Summary
        7.9.2 IBM Business Overview
        7.9.3 IBM Marketing Automation Tools Major Product Offerings
        7.9.4 IBM Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.9.5 IBM Key News & Latest Developments
    7.10 IContact
        7.10.1 IContact Company Summary
        7.10.2 IContact Business Overview
        7.10.3 IContact Marketing Automation Tools Major Product Offerings
        7.10.4 IContact Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.10.5 IContact Key News & Latest Developments
    7.11 Infusionsoft
        7.11.1 Infusionsoft Company Summary
        7.11.2 Infusionsoft Business Overview
        7.11.3 Infusionsoft Marketing Automation Tools Major Product Offerings
        7.11.4 Infusionsoft Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.11.5 Infusionsoft Key News & Latest Developments
    7.12 LeadSquared
        7.12.1 LeadSquared Company Summary
        7.12.2 LeadSquared Business Overview
        7.12.3 LeadSquared Marketing Automation Tools Major Product Offerings
        7.12.4 LeadSquared Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.12.5 LeadSquared Key News & Latest Developments
    7.13 MarcomCentral
        7.13.1 MarcomCentral Company Summary
        7.13.2 MarcomCentral Business Overview
        7.13.3 MarcomCentral Marketing Automation Tools Major Product Offerings
        7.13.4 MarcomCentral Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.13.5 MarcomCentral Key News & Latest Developments
    7.14 Marketo
        7.14.1 Marketo Company Summary
        7.14.2 Marketo Business Overview
        7.14.3 Marketo Marketing Automation Tools Major Product Offerings
        7.14.4 Marketo Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.14.5 Marketo Key News & Latest Developments
    7.15 Oracle
        7.15.1 Oracle Company Summary
        7.15.2 Oracle Business Overview
        7.15.3 Oracle Marketing Automation Tools Major Product Offerings
        7.15.4 Oracle Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.15.5 Oracle Key News & Latest Developments
    7.16 Salesforce
        7.16.1 Salesforce Company Summary
        7.16.2 Salesforce Business Overview
        7.16.3 Salesforce Marketing Automation Tools Major Product Offerings
        7.16.4 Salesforce Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.16.5 Salesforce Key News & Latest Developments
    7.17 Salesfusion
        7.17.1 Salesfusion Company Summary
        7.17.2 Salesfusion Business Overview
        7.17.3 Salesfusion Marketing Automation Tools Major Product Offerings
        7.17.4 Salesfusion Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.17.5 Salesfusion Key News & Latest Developments
    7.18 SALESmanago
        7.18.1 SALESmanago Company Summary
        7.18.2 SALESmanago Business Overview
        7.18.3 SALESmanago Marketing Automation Tools Major Product Offerings
        7.18.4 SALESmanago Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.18.5 SALESmanago Key News & Latest Developments
    7.19 SAP
        7.19.1 SAP Company Summary
        7.19.2 SAP Business Overview
        7.19.3 SAP Marketing Automation Tools Major Product Offerings
        7.19.4 SAP Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.19.5 SAP Key News & Latest Developments
    7.20 SAS Institute
        7.20.1 SAS Institute Company Summary
        7.20.2 SAS Institute Business Overview
        7.20.3 SAS Institute Marketing Automation Tools Major Product Offerings
        7.20.4 SAS Institute Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.20.5 SAS Institute Key News & Latest Developments
    7.21 SharpSpring
        7.21.1 SharpSpring Company Summary
        7.21.2 SharpSpring Business Overview
        7.21.3 SharpSpring Marketing Automation Tools Major Product Offerings
        7.21.4 SharpSpring Marketing Automation Tools Revenue in Global Market (2018-2023)
        7.21.5 SharpSpring Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Marketing Automation Tools Market, Global Outlook and Forecast 2023-2029

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