Marketing Platforms Software Market, Global Outlook and Forecast 2023-2029

Report ID: MMG20973 | Category: Service & Software | Pages: 115 | Format: PDF | Published Date: February 20,2023

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Report Summary

Marketing platforms consist of tools and integrations that help businesses automate marketing tasks, streamline workflows, and plan, implement, and measure omnichannel marketing campaigns. These platforms act as a company’s central marketing database and provide automation across multiple marketing processes, including lead generation, email marketing, social media marketing, and digital advertising. In addition to automation, marketing platforms provide tools for measuring marketing performance. Marketing dashboards and custom reporting features help marketers identify effective marketing strategies so they can optimize campaigns and improve the business’ return on investment (ROI). Some marketing platforms may double as a customer data platform (CDP) or offer enhanced functionality for social media marketing, A/B testing, and personalization.
This report aims to provide a comprehensive presentation of the global market for Marketing Platforms Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Platforms Software. This report contains market size and forecasts of Marketing Platforms Software in global, including the following market information:
Global Marketing Platforms Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Platforms Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud Based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Marketing Platforms Software include HubSpot, Constant Contact, Mailchimp, SAP, MoEngage, WebEngage, Act-On Software, SALESmanago and Salesforce, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Marketing Platforms Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Platforms Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Marketing Platforms Software Market Segment Percentages, by Type, 2022 (%)
    Cloud Based
    On Premises
Global Marketing Platforms Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Marketing Platforms Software Market Segment Percentages, by Application, 2022 (%)
    Large Enterprises
    SMEs
Global Marketing Platforms Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Marketing Platforms Software Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Platforms Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Platforms Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    HubSpot
    Constant Contact
    Mailchimp
    SAP
    MoEngage
    WebEngage
    Act-On Software
    SALESmanago
    Salesforce
    Adobe
    Ometria
    Autopilot
    Optimove
    Force24
    Zoho Corporation
    Oracle
    SAS
    KickFire
    ACTITO
    Mapp Digital
    Netcore Solutions
    Platformly
    Maropost
    BuyerGenomics
    Nielsen
    LeadFWD Corp
    MaaxMarket
    Hey Oliver Limited
    Resulticks
    Xerox
    Alterian
    Gamooga
    Resulticks
    Altcraft
    Upland Software
    Axtria
    BASE Technologies
    Ovato
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Platforms Software, market overview.
Chapter 2: Global Marketing Platforms Software market size in revenue.
Chapter 3: Detailed analysis of Marketing Platforms Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Platforms Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Marketing Platforms Software Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Marketing Platforms Software Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Marketing Platforms Software Overall Market Size
    2.1 Global Marketing Platforms Software Market Size: 2022 VS 2029
    2.2 Global Marketing Platforms Software Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Marketing Platforms Software Players in Global Market
    3.2 Top Global Marketing Platforms Software Companies Ranked by Revenue
    3.3 Global Marketing Platforms Software Revenue by Companies
    3.4 Top 3 and Top 5 Marketing Platforms Software Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Marketing Platforms Software Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Marketing Platforms Software Players in Global Market
        3.6.1 List of Global Tier 1 Marketing Platforms Software Companies
        3.6.2 List of Global Tier 2 and Tier 3 Marketing Platforms Software Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Marketing Platforms Software Market Size Markets, 2022 & 2029
        4.1.2 Cloud Based
        4.1.3 On Premises
    4.2 By Type - Global Marketing Platforms Software Revenue & Forecasts
        4.2.1 By Type - Global Marketing Platforms Software Revenue, 2018-2023
        4.2.2 By Type - Global Marketing Platforms Software Revenue, 2024-2029
        4.2.3 By Type - Global Marketing Platforms Software Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Marketing Platforms Software Market Size, 2022 & 2029
        5.1.2 Large Enterprises
        5.1.3 SMEs
    5.2 By Application - Global Marketing Platforms Software Revenue & Forecasts
        5.2.1 By Application - Global Marketing Platforms Software Revenue, 2018-2023
        5.2.2 By Application - Global Marketing Platforms Software Revenue, 2024-2029
        5.2.3 By Application - Global Marketing Platforms Software Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Marketing Platforms Software Market Size, 2022 & 2029
    6.2 By Region - Global Marketing Platforms Software Revenue & Forecasts
        6.2.1 By Region - Global Marketing Platforms Software Revenue, 2018-2023
        6.2.2 By Region - Global Marketing Platforms Software Revenue, 2024-2029
        6.2.3 By Region - Global Marketing Platforms Software Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Marketing Platforms Software Revenue, 2018-2029
        6.3.2 US Marketing Platforms Software Market Size, 2018-2029
        6.3.3 Canada Marketing Platforms Software Market Size, 2018-2029
        6.3.4 Mexico Marketing Platforms Software Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Marketing Platforms Software Revenue, 2018-2029
        6.4.2 Germany Marketing Platforms Software Market Size, 2018-2029
        6.4.3 France Marketing Platforms Software Market Size, 2018-2029
        6.4.4 U.K. Marketing Platforms Software Market Size, 2018-2029
        6.4.5 Italy Marketing Platforms Software Market Size, 2018-2029
        6.4.6 Russia Marketing Platforms Software Market Size, 2018-2029
        6.4.7 Nordic Countries Marketing Platforms Software Market Size, 2018-2029
        6.4.8 Benelux Marketing Platforms Software Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Marketing Platforms Software Revenue, 2018-2029
        6.5.2 China Marketing Platforms Software Market Size, 2018-2029
        6.5.3 Japan Marketing Platforms Software Market Size, 2018-2029
        6.5.4 South Korea Marketing Platforms Software Market Size, 2018-2029
        6.5.5 Southeast Asia Marketing Platforms Software Market Size, 2018-2029
        6.5.6 India Marketing Platforms Software Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Marketing Platforms Software Revenue, 2018-2029
        6.6.2 Brazil Marketing Platforms Software Market Size, 2018-2029
        6.6.3 Argentina Marketing Platforms Software Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Marketing Platforms Software Revenue, 2018-2029
        6.7.2 Turkey Marketing Platforms Software Market Size, 2018-2029
        6.7.3 Israel Marketing Platforms Software Market Size, 2018-2029
        6.7.4 Saudi Arabia Marketing Platforms Software Market Size, 2018-2029
        6.7.5 UAE Marketing Platforms Software Market Size, 2018-2029
7 Marketing Platforms Software Companies Profiles
    7.1 HubSpot
        7.1.1 HubSpot Company Summary
        7.1.2 HubSpot Business Overview
        7.1.3 HubSpot Marketing Platforms Software Major Product Offerings
        7.1.4 HubSpot Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.1.5 HubSpot Key News & Latest Developments
    7.2 Constant Contact
        7.2.1 Constant Contact Company Summary
        7.2.2 Constant Contact Business Overview
        7.2.3 Constant Contact Marketing Platforms Software Major Product Offerings
        7.2.4 Constant Contact Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.2.5 Constant Contact Key News & Latest Developments
    7.3 Mailchimp
        7.3.1 Mailchimp Company Summary
        7.3.2 Mailchimp Business Overview
        7.3.3 Mailchimp Marketing Platforms Software Major Product Offerings
        7.3.4 Mailchimp Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.3.5 Mailchimp Key News & Latest Developments
    7.4 SAP
        7.4.1 SAP Company Summary
        7.4.2 SAP Business Overview
        7.4.3 SAP Marketing Platforms Software Major Product Offerings
        7.4.4 SAP Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.4.5 SAP Key News & Latest Developments
    7.5 MoEngage
        7.5.1 MoEngage Company Summary
        7.5.2 MoEngage Business Overview
        7.5.3 MoEngage Marketing Platforms Software Major Product Offerings
        7.5.4 MoEngage Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.5.5 MoEngage Key News & Latest Developments
    7.6 WebEngage
        7.6.1 WebEngage Company Summary
        7.6.2 WebEngage Business Overview
        7.6.3 WebEngage Marketing Platforms Software Major Product Offerings
        7.6.4 WebEngage Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.6.5 WebEngage Key News & Latest Developments
    7.7 Act-On Software
        7.7.1 Act-On Software Company Summary
        7.7.2 Act-On Software Business Overview
        7.7.3 Act-On Software Marketing Platforms Software Major Product Offerings
        7.7.4 Act-On Software Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.7.5 Act-On Software Key News & Latest Developments
    7.8 SALESmanago
        7.8.1 SALESmanago Company Summary
        7.8.2 SALESmanago Business Overview
        7.8.3 SALESmanago Marketing Platforms Software Major Product Offerings
        7.8.4 SALESmanago Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.8.5 SALESmanago Key News & Latest Developments
    7.9 Salesforce
        7.9.1 Salesforce Company Summary
        7.9.2 Salesforce Business Overview
        7.9.3 Salesforce Marketing Platforms Software Major Product Offerings
        7.9.4 Salesforce Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.9.5 Salesforce Key News & Latest Developments
    7.10 Adobe
        7.10.1 Adobe Company Summary
        7.10.2 Adobe Business Overview
        7.10.3 Adobe Marketing Platforms Software Major Product Offerings
        7.10.4 Adobe Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.10.5 Adobe Key News & Latest Developments
    7.11 Ometria
        7.11.1 Ometria Company Summary
        7.11.2 Ometria Business Overview
        7.11.3 Ometria Marketing Platforms Software Major Product Offerings
        7.11.4 Ometria Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.11.5 Ometria Key News & Latest Developments
    7.12 Autopilot
        7.12.1 Autopilot Company Summary
        7.12.2 Autopilot Business Overview
        7.12.3 Autopilot Marketing Platforms Software Major Product Offerings
        7.12.4 Autopilot Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.12.5 Autopilot Key News & Latest Developments
    7.13 Optimove
        7.13.1 Optimove Company Summary
        7.13.2 Optimove Business Overview
        7.13.3 Optimove Marketing Platforms Software Major Product Offerings
        7.13.4 Optimove Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.13.5 Optimove Key News & Latest Developments
    7.14 Force24
        7.14.1 Force24 Company Summary
        7.14.2 Force24 Business Overview
        7.14.3 Force24 Marketing Platforms Software Major Product Offerings
        7.14.4 Force24 Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.14.5 Force24 Key News & Latest Developments
    7.15 Zoho Corporation
        7.15.1 Zoho Corporation Company Summary
        7.15.2 Zoho Corporation Business Overview
        7.15.3 Zoho Corporation Marketing Platforms Software Major Product Offerings
        7.15.4 Zoho Corporation Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.15.5 Zoho Corporation Key News & Latest Developments
    7.16 Oracle
        7.16.1 Oracle Company Summary
        7.16.2 Oracle Business Overview
        7.16.3 Oracle Marketing Platforms Software Major Product Offerings
        7.16.4 Oracle Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.16.5 Oracle Key News & Latest Developments
    7.17 SAS
        7.17.1 SAS Company Summary
        7.17.2 SAS Business Overview
        7.17.3 SAS Marketing Platforms Software Major Product Offerings
        7.17.4 SAS Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.17.5 SAS Key News & Latest Developments
    7.18 KickFire
        7.18.1 KickFire Company Summary
        7.18.2 KickFire Business Overview
        7.18.3 KickFire Marketing Platforms Software Major Product Offerings
        7.18.4 KickFire Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.18.5 KickFire Key News & Latest Developments
    7.19 ACTITO
        7.19.1 ACTITO Company Summary
        7.19.2 ACTITO Business Overview
        7.19.3 ACTITO Marketing Platforms Software Major Product Offerings
        7.19.4 ACTITO Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.19.5 ACTITO Key News & Latest Developments
    7.20 Mapp Digital
        7.20.1 Mapp Digital Company Summary
        7.20.2 Mapp Digital Business Overview
        7.20.3 Mapp Digital Marketing Platforms Software Major Product Offerings
        7.20.4 Mapp Digital Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.20.5 Mapp Digital Key News & Latest Developments
    7.21 Netcore Solutions
        7.21.1 Netcore Solutions Company Summary
        7.21.2 Netcore Solutions Business Overview
        7.21.3 Netcore Solutions Marketing Platforms Software Major Product Offerings
        7.21.4 Netcore Solutions Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.21.5 Netcore Solutions Key News & Latest Developments
    7.22 Platformly
        7.22.1 Platformly Company Summary
        7.22.2 Platformly Business Overview
        7.22.3 Platformly Marketing Platforms Software Major Product Offerings
        7.22.4 Platformly Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.22.5 Platformly Key News & Latest Developments
    7.23 Maropost
        7.23.1 Maropost Company Summary
        7.23.2 Maropost Business Overview
        7.23.3 Maropost Marketing Platforms Software Major Product Offerings
        7.23.4 Maropost Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.23.5 Maropost Key News & Latest Developments
    7.24 BuyerGenomics
        7.24.1 BuyerGenomics Company Summary
        7.24.2 BuyerGenomics Business Overview
        7.24.3 BuyerGenomics Marketing Platforms Software Major Product Offerings
        7.24.4 BuyerGenomics Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.24.5 BuyerGenomics Key News & Latest Developments
    7.25 Nielsen
        7.25.1 Nielsen Company Summary
        7.25.2 Nielsen Business Overview
        7.25.3 Nielsen Marketing Platforms Software Major Product Offerings
        7.25.4 Nielsen Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.25.5 Nielsen Key News & Latest Developments
    7.26 LeadFWD Corp
        7.26.1 LeadFWD Corp Company Summary
        7.26.2 LeadFWD Corp Business Overview
        7.26.3 LeadFWD Corp Marketing Platforms Software Major Product Offerings
        7.26.4 LeadFWD Corp Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.26.5 LeadFWD Corp Key News & Latest Developments
    7.27 MaaxMarket
        7.27.1 MaaxMarket Company Summary
        7.27.2 MaaxMarket Business Overview
        7.27.3 MaaxMarket Marketing Platforms Software Major Product Offerings
        7.27.4 MaaxMarket Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.27.5 MaaxMarket Key News & Latest Developments
    7.28 Hey Oliver Limited
        7.28.1 Hey Oliver Limited Company Summary
        7.28.2 Hey Oliver Limited Business Overview
        7.28.3 Hey Oliver Limited Marketing Platforms Software Major Product Offerings
        7.28.4 Hey Oliver Limited Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.28.5 Hey Oliver Limited Key News & Latest Developments
    7.29 Resulticks
        7.29.1 Resulticks Company Summary
        7.29.2 Resulticks Business Overview
        7.29.3 Resulticks Marketing Platforms Software Major Product Offerings
        7.29.4 Resulticks Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.29.5 Resulticks Key News & Latest Developments
    7.30 Xerox
        7.30.1 Xerox Company Summary
        7.30.2 Xerox Business Overview
        7.30.3 Xerox Marketing Platforms Software Major Product Offerings
        7.30.4 Xerox Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.30.5 Xerox Key News & Latest Developments
    7.31 Alterian
        7.31.1 Alterian Company Summary
        7.31.2 Alterian Business Overview
        7.31.3 Alterian Marketing Platforms Software Major Product Offerings
        7.31.4 Alterian Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.31.5 Alterian Key News & Latest Developments
    7.32 Gamooga
        7.32.1 Gamooga Company Summary
        7.32.2 Gamooga Business Overview
        7.32.3 Gamooga Marketing Platforms Software Major Product Offerings
        7.32.4 Gamooga Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.32.5 Gamooga Key News & Latest Developments
    7.33 Resulticks
        7.33.1 Resulticks Company Summary
        7.33.2 Resulticks Business Overview
        7.33.3 Resulticks Marketing Platforms Software Major Product Offerings
        7.33.4 Resulticks Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.33.5 Resulticks Key News & Latest Developments
    7.34 Altcraft
        7.34.1 Altcraft Company Summary
        7.34.2 Altcraft Business Overview
        7.34.3 Altcraft Marketing Platforms Software Major Product Offerings
        7.34.4 Altcraft Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.34.5 Altcraft Key News & Latest Developments
    7.35 Upland Software
        7.35.1 Upland Software Company Summary
        7.35.2 Upland Software Business Overview
        7.35.3 Upland Software Marketing Platforms Software Major Product Offerings
        7.35.4 Upland Software Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.35.5 Upland Software Key News & Latest Developments
    7.36 Axtria
        7.36.1 Axtria Company Summary
        7.36.2 Axtria Business Overview
        7.36.3 Axtria Marketing Platforms Software Major Product Offerings
        7.36.4 Axtria Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.36.5 Axtria Key News & Latest Developments
    7.37 BASE Technologies
        7.37.1 BASE Technologies Company Summary
        7.37.2 BASE Technologies Business Overview
        7.37.3 BASE Technologies Marketing Platforms Software Major Product Offerings
        7.37.4 BASE Technologies Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.37.5 BASE Technologies Key News & Latest Developments
    7.38 Ovato
        7.38.1 Ovato Company Summary
        7.38.2 Ovato Business Overview
        7.38.3 Ovato Marketing Platforms Software Major Product Offerings
        7.38.4 Ovato Marketing Platforms Software Revenue in Global Market (2018-2023)
        7.38.5 Ovato Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Marketing Platforms Software Market, Global Outlook and Forecast 2023-2029

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