OTT Market, Global Outlook and Forecast 2023-2029

Report ID: MMG44584 | Category: Service & Software | Pages: 103 | Format: PDF | Published Date: February 21,2023

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Report Summary

This report aims to provide a comprehensive presentation of the global market for OTT, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding OTT. This report contains market size and forecasts of OTT in global, including the following market information:
Global OTT Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global OTT market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
In Korea, the key OTT manufacturers are Facebook, Twitter, LinkedIn, Netflix, Google, Skype (Microsoft Corporation), Amazon, YouTube (Google), Wechat, Apple, Rakuten, iQIYI, Tencent Video, Hulu, LLC, Oksusu (SK Broadband), Olleh TV (KT), Second TV (LGU+) etc. Top 3 companies occupied about 45% market share.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the OTT companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global OTT Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global OTT Market Segment Percentages, by Type, 2022 (%)
    VoIP
    SMS
    Apps
    Cloud Services
    Internet Television
Global OTT Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global OTT Market Segment Percentages, by Application, 2022 (%)
    Household
    Commercial
Global OTT Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global OTT Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies OTT revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies OTT revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Facebook
    Twitter
    LinkedIn
    Netflix
    Google
    Skype (Microsoft Corporation)
    Amazon
    YouTube (Google)
    Wechat
    Apple
    Rakuten
    iQIYI
    Tencent Video
    Hulu, LLC
    Oksusu (SK Broadband)
    Olleh TV (KT)
    Second TV (LGU+)
Outline of Major Chapters:
Chapter 1: Introduces the definition of OTT, market overview.
Chapter 2: Global OTT market size in revenue.
Chapter 3: Detailed analysis of OTT company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of OTT in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 OTT Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global OTT Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global OTT Overall Market Size
    2.1 Global OTT Market Size: 2022 VS 2029
    2.2 Global OTT Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top OTT Players in Global Market
    3.2 Top Global OTT Companies Ranked by Revenue
    3.3 Global OTT Revenue by Companies
    3.4 Top 3 and Top 5 OTT Companies in Global Market, by Revenue in 2022
    3.5 Global Companies OTT Product Type
    3.6 Tier 1, Tier 2 and Tier 3 OTT Players in Global Market
        3.6.1 List of Global Tier 1 OTT Companies
        3.6.2 List of Global Tier 2 and Tier 3 OTT Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global OTT Market Size Markets, 2022 & 2029
        4.1.2 VoIP
        4.1.3 SMS
        4.1.4 Apps
        4.1.5 Cloud Services
        4.1.6 Internet Television
    4.2 By Type - Global OTT Revenue & Forecasts
        4.2.1 By Type - Global OTT Revenue, 2018-2023
        4.2.2 By Type - Global OTT Revenue, 2024-2029
        4.2.3 By Type - Global OTT Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global OTT Market Size, 2022 & 2029
        5.1.2 Household
        5.1.3 Commercial
    5.2 By Application - Global OTT Revenue & Forecasts
        5.2.1 By Application - Global OTT Revenue, 2018-2023
        5.2.2 By Application - Global OTT Revenue, 2024-2029
        5.2.3 By Application - Global OTT Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global OTT Market Size, 2022 & 2029
    6.2 By Region - Global OTT Revenue & Forecasts
        6.2.1 By Region - Global OTT Revenue, 2018-2023
        6.2.2 By Region - Global OTT Revenue, 2024-2029
        6.2.3 By Region - Global OTT Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America OTT Revenue, 2018-2029
        6.3.2 US OTT Market Size, 2018-2029
        6.3.3 Canada OTT Market Size, 2018-2029
        6.3.4 Mexico OTT Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe OTT Revenue, 2018-2029
        6.4.2 Germany OTT Market Size, 2018-2029
        6.4.3 France OTT Market Size, 2018-2029
        6.4.4 U.K. OTT Market Size, 2018-2029
        6.4.5 Italy OTT Market Size, 2018-2029
        6.4.6 Russia OTT Market Size, 2018-2029
        6.4.7 Nordic Countries OTT Market Size, 2018-2029
        6.4.8 Benelux OTT Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia OTT Revenue, 2018-2029
        6.5.2 China OTT Market Size, 2018-2029
        6.5.3 Japan OTT Market Size, 2018-2029
        6.5.4 South Korea OTT Market Size, 2018-2029
        6.5.5 Southeast Asia OTT Market Size, 2018-2029
        6.5.6 India OTT Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America OTT Revenue, 2018-2029
        6.6.2 Brazil OTT Market Size, 2018-2029
        6.6.3 Argentina OTT Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa OTT Revenue, 2018-2029
        6.7.2 Turkey OTT Market Size, 2018-2029
        6.7.3 Israel OTT Market Size, 2018-2029
        6.7.4 Saudi Arabia OTT Market Size, 2018-2029
        6.7.5 UAE OTT Market Size, 2018-2029
7 OTT Companies Profiles
    7.1 Facebook
        7.1.1 Facebook Company Summary
        7.1.2 Facebook Business Overview
        7.1.3 Facebook OTT Major Product Offerings
        7.1.4 Facebook OTT Revenue in Global Market (2018-2023)
        7.1.5 Facebook Key News & Latest Developments
    7.2 Twitter
        7.2.1 Twitter Company Summary
        7.2.2 Twitter Business Overview
        7.2.3 Twitter OTT Major Product Offerings
        7.2.4 Twitter OTT Revenue in Global Market (2018-2023)
        7.2.5 Twitter Key News & Latest Developments
    7.3 LinkedIn
        7.3.1 LinkedIn Company Summary
        7.3.2 LinkedIn Business Overview
        7.3.3 LinkedIn OTT Major Product Offerings
        7.3.4 LinkedIn OTT Revenue in Global Market (2018-2023)
        7.3.5 LinkedIn Key News & Latest Developments
    7.4 Netflix
        7.4.1 Netflix Company Summary
        7.4.2 Netflix Business Overview
        7.4.3 Netflix OTT Major Product Offerings
        7.4.4 Netflix OTT Revenue in Global Market (2018-2023)
        7.4.5 Netflix Key News & Latest Developments
    7.5 Google
        7.5.1 Google Company Summary
        7.5.2 Google Business Overview
        7.5.3 Google OTT Major Product Offerings
        7.5.4 Google OTT Revenue in Global Market (2018-2023)
        7.5.5 Google Key News & Latest Developments
    7.6 Skype (Microsoft Corporation)
        7.6.1 Skype (Microsoft Corporation) Company Summary
        7.6.2 Skype (Microsoft Corporation) Business Overview
        7.6.3 Skype (Microsoft Corporation) OTT Major Product Offerings
        7.6.4 Skype (Microsoft Corporation) OTT Revenue in Global Market (2018-2023)
        7.6.5 Skype (Microsoft Corporation) Key News & Latest Developments
    7.7 Amazon
        7.7.1 Amazon Company Summary
        7.7.2 Amazon Business Overview
        7.7.3 Amazon OTT Major Product Offerings
        7.7.4 Amazon OTT Revenue in Global Market (2018-2023)
        7.7.5 Amazon Key News & Latest Developments
    7.8 YouTube (Google)
        7.8.1 YouTube (Google) Company Summary
        7.8.2 YouTube (Google) Business Overview
        7.8.3 YouTube (Google) OTT Major Product Offerings
        7.8.4 YouTube (Google) OTT Revenue in Global Market (2018-2023)
        7.8.5 YouTube (Google) Key News & Latest Developments
    7.9 Wechat
        7.9.1 Wechat Company Summary
        7.9.2 Wechat Business Overview
        7.9.3 Wechat OTT Major Product Offerings
        7.9.4 Wechat OTT Revenue in Global Market (2018-2023)
        7.9.5 Wechat Key News & Latest Developments
    7.10 Apple
        7.10.1 Apple Company Summary
        7.10.2 Apple Business Overview
        7.10.3 Apple OTT Major Product Offerings
        7.10.4 Apple OTT Revenue in Global Market (2018-2023)
        7.10.5 Apple Key News & Latest Developments
    7.11 Rakuten
        7.11.1 Rakuten Company Summary
        7.11.2 Rakuten Business Overview
        7.11.3 Rakuten OTT Major Product Offerings
        7.11.4 Rakuten OTT Revenue in Global Market (2018-2023)
        7.11.5 Rakuten Key News & Latest Developments
    7.12 iQIYI
        7.12.1 iQIYI Company Summary
        7.12.2 iQIYI Business Overview
        7.12.3 iQIYI OTT Major Product Offerings
        7.12.4 iQIYI OTT Revenue in Global Market (2018-2023)
        7.12.5 iQIYI Key News & Latest Developments
    7.13 Tencent Video
        7.13.1 Tencent Video Company Summary
        7.13.2 Tencent Video Business Overview
        7.13.3 Tencent Video OTT Major Product Offerings
        7.13.4 Tencent Video OTT Revenue in Global Market (2018-2023)
        7.13.5 Tencent Video Key News & Latest Developments
    7.14 Hulu, LLC
        7.14.1 Hulu, LLC Company Summary
        7.14.2 Hulu, LLC Business Overview
        7.14.3 Hulu, LLC OTT Major Product Offerings
        7.14.4 Hulu, LLC OTT Revenue in Global Market (2018-2023)
        7.14.5 Hulu, LLC Key News & Latest Developments
    7.15 Oksusu (SK Broadband)
        7.15.1 Oksusu (SK Broadband) Company Summary
        7.15.2 Oksusu (SK Broadband) Business Overview
        7.15.3 Oksusu (SK Broadband) OTT Major Product Offerings
        7.15.4 Oksusu (SK Broadband) OTT Revenue in Global Market (2018-2023)
        7.15.5 Oksusu (SK Broadband) Key News & Latest Developments
    7.16 Olleh TV (KT)
        7.16.1 Olleh TV (KT) Company Summary
        7.16.2 Olleh TV (KT) Business Overview
        7.16.3 Olleh TV (KT) OTT Major Product Offerings
        7.16.4 Olleh TV (KT) OTT Revenue in Global Market (2018-2023)
        7.16.5 Olleh TV (KT) Key News & Latest Developments
    7.17 Second TV (LGU+)
        7.17.1 Second TV (LGU+) Company Summary
        7.17.2 Second TV (LGU+) Business Overview
        7.17.3 Second TV (LGU+) OTT Major Product Offerings
        7.17.4 Second TV (LGU+) OTT Revenue in Global Market (2018-2023)
        7.17.5 Second TV (LGU+) Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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OTT Market, Global Outlook and Forecast 2023-2029

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