Real-Time Bidding (RTB) Technology Market, Global Outlook and Forecast 2023-2029

Report ID: MMG141343 | Category: Service & Software | Pages: 64 | Format: PDF | Published Date: July 21,2023

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Report Summary

Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
This report aims to provide a comprehensive presentation of the global market for Real-Time Bidding (RTB) Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-Time Bidding (RTB) Technology. This report contains market size and forecasts of Real-Time Bidding (RTB) Technology in global, including the following market information:
Global Real-Time Bidding (RTB) Technology Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Real-Time Bidding (RTB) Technology market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Open Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Real-Time Bidding (RTB) Technology include Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex and Salesforce, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Real-Time Bidding (RTB) Technology companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Real-Time Bidding (RTB) Technology Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Real-Time Bidding (RTB) Technology Market Segment Percentages, by Type, 2022 (%)
    Open
    Invited
Global Real-Time Bidding (RTB) Technology Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Real-Time Bidding (RTB) Technology Market Segment Percentages, by Application, 2022 (%)
    Media and Entertainment
    Games
    Retail and E-Commerce
    Travel and Luxury
    Mobile Apps
Global Real-Time Bidding (RTB) Technology Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Real-Time Bidding (RTB) Technology Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Real-Time Bidding (RTB) Technology revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Real-Time Bidding (RTB) Technology revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    Google
    WPP plc
    Adobe
    CRITEO ADVERTISING
    Facebook
    PubMatic
    Smaato
    Yandex
    Salesforce
    Rubicon Project
Outline of Major Chapters:
Chapter 1: Introduces the definition of Real-Time Bidding (RTB) Technology, market overview.
Chapter 2: Global Real-Time Bidding (RTB) Technology market size in revenue.
Chapter 3: Detailed analysis of Real-Time Bidding (RTB) Technology company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Real-Time Bidding (RTB) Technology in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Real-Time Bidding (RTB) Technology Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Real-Time Bidding (RTB) Technology Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Real-Time Bidding (RTB) Technology Overall Market Size
    2.1 Global Real-Time Bidding (RTB) Technology Market Size: 2022 VS 2029
    2.2 Global Real-Time Bidding (RTB) Technology Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Real-Time Bidding (RTB) Technology Players in Global Market
    3.2 Top Global Real-Time Bidding (RTB) Technology Companies Ranked by Revenue
    3.3 Global Real-Time Bidding (RTB) Technology Revenue by Companies
    3.4 Top 3 and Top 5 Real-Time Bidding (RTB) Technology Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Real-Time Bidding (RTB) Technology Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Real-Time Bidding (RTB) Technology Players in Global Market
        3.6.1 List of Global Tier 1 Real-Time Bidding (RTB) Technology Companies
        3.6.2 List of Global Tier 2 and Tier 3 Real-Time Bidding (RTB) Technology Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Real-Time Bidding (RTB) Technology Market Size Markets, 2022 & 2029
        4.1.2 Open
        4.1.3 Invited
    4.2 By Type - Global Real-Time Bidding (RTB) Technology Revenue & Forecasts
        4.2.1 By Type - Global Real-Time Bidding (RTB) Technology Revenue, 2018-2023
        4.2.2 By Type - Global Real-Time Bidding (RTB) Technology Revenue, 2024-2029
        4.2.3 By Type - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Real-Time Bidding (RTB) Technology Market Size, 2022 & 2029
        5.1.2 Media and Entertainment
        5.1.3 Games
        5.1.4 Retail and E-Commerce
        5.1.5 Travel and Luxury
        5.1.6 Mobile Apps
    5.2 By Application - Global Real-Time Bidding (RTB) Technology Revenue & Forecasts
        5.2.1 By Application - Global Real-Time Bidding (RTB) Technology Revenue, 2018-2023
        5.2.2 By Application - Global Real-Time Bidding (RTB) Technology Revenue, 2024-2029
        5.2.3 By Application - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Real-Time Bidding (RTB) Technology Market Size, 2022 & 2029
    6.2 By Region - Global Real-Time Bidding (RTB) Technology Revenue & Forecasts
        6.2.1 By Region - Global Real-Time Bidding (RTB) Technology Revenue, 2018-2023
        6.2.2 By Region - Global Real-Time Bidding (RTB) Technology Revenue, 2024-2029
        6.2.3 By Region - Global Real-Time Bidding (RTB) Technology Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Real-Time Bidding (RTB) Technology Revenue, 2018-2029
        6.3.2 US Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.3.3 Canada Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.3.4 Mexico Real-Time Bidding (RTB) Technology Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Real-Time Bidding (RTB) Technology Revenue, 2018-2029
        6.4.2 Germany Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.4.3 France Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.4.4 U.K. Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.4.5 Italy Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.4.6 Russia Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.4.7 Nordic Countries Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.4.8 Benelux Real-Time Bidding (RTB) Technology Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Real-Time Bidding (RTB) Technology Revenue, 2018-2029
        6.5.2 China Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.5.3 Japan Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.5.4 South Korea Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.5.5 Southeast Asia Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.5.6 India Real-Time Bidding (RTB) Technology Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Real-Time Bidding (RTB) Technology Revenue, 2018-2029
        6.6.2 Brazil Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.6.3 Argentina Real-Time Bidding (RTB) Technology Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Real-Time Bidding (RTB) Technology Revenue, 2018-2029
        6.7.2 Turkey Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.7.3 Israel Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.7.4 Saudi Arabia Real-Time Bidding (RTB) Technology Market Size, 2018-2029
        6.7.5 UAE Real-Time Bidding (RTB) Technology Market Size, 2018-2029
7 Real-Time Bidding (RTB) Technology Companies Profiles
    7.1 Google
        7.1.1 Google Company Summary
        7.1.2 Google Business Overview
        7.1.3 Google Real-Time Bidding (RTB) Technology Major Product Offerings
        7.1.4 Google Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.1.5 Google Key News & Latest Developments
    7.2 WPP plc
        7.2.1 WPP plc Company Summary
        7.2.2 WPP plc Business Overview
        7.2.3 WPP plc Real-Time Bidding (RTB) Technology Major Product Offerings
        7.2.4 WPP plc Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.2.5 WPP plc Key News & Latest Developments
    7.3 Adobe
        7.3.1 Adobe Company Summary
        7.3.2 Adobe Business Overview
        7.3.3 Adobe Real-Time Bidding (RTB) Technology Major Product Offerings
        7.3.4 Adobe Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.3.5 Adobe Key News & Latest Developments
    7.4 CRITEO ADVERTISING
        7.4.1 CRITEO ADVERTISING Company Summary
        7.4.2 CRITEO ADVERTISING Business Overview
        7.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Major Product Offerings
        7.4.4 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.4.5 CRITEO ADVERTISING Key News & Latest Developments
    7.5 Facebook
        7.5.1 Facebook Company Summary
        7.5.2 Facebook Business Overview
        7.5.3 Facebook Real-Time Bidding (RTB) Technology Major Product Offerings
        7.5.4 Facebook Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.5.5 Facebook Key News & Latest Developments
    7.6 PubMatic
        7.6.1 PubMatic Company Summary
        7.6.2 PubMatic Business Overview
        7.6.3 PubMatic Real-Time Bidding (RTB) Technology Major Product Offerings
        7.6.4 PubMatic Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.6.5 PubMatic Key News & Latest Developments
    7.7 Smaato
        7.7.1 Smaato Company Summary
        7.7.2 Smaato Business Overview
        7.7.3 Smaato Real-Time Bidding (RTB) Technology Major Product Offerings
        7.7.4 Smaato Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.7.5 Smaato Key News & Latest Developments
    7.8 Yandex
        7.8.1 Yandex Company Summary
        7.8.2 Yandex Business Overview
        7.8.3 Yandex Real-Time Bidding (RTB) Technology Major Product Offerings
        7.8.4 Yandex Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.8.5 Yandex Key News & Latest Developments
    7.9 Salesforce
        7.9.1 Salesforce Company Summary
        7.9.2 Salesforce Business Overview
        7.9.3 Salesforce Real-Time Bidding (RTB) Technology Major Product Offerings
        7.9.4 Salesforce Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.9.5 Salesforce Key News & Latest Developments
    7.10 Rubicon Project
        7.10.1 Rubicon Project Company Summary
        7.10.2 Rubicon Project Business Overview
        7.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Major Product Offerings
        7.10.4 Rubicon Project Real-Time Bidding (RTB) Technology Revenue in Global Market (2018-2023)
        7.10.5 Rubicon Project Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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