TV Analytics Market, Global Outlook and Forecast 2023-2029

Report ID: MMG206122 | Category: Service & Software | Pages: 68 | Format: PDF | Published Date: September 05,2023

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Report Summary

This report aims to provide a comprehensive presentation of the global market for TV Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding TV Analytics. This report contains market size and forecasts of TV Analytics in global, including the following market information:
Global TV Analytics Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global TV Analytics market was valued at US$ 1954.5 million in 2022 and is projected to reach US$ 3683.2 million by 2029, at a CAGR of 9.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cable TV Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of TV Analytics include IBM, Google, The Nielsen Company, Zapr Media, Alphonso, TVSQUARED, Amobee, Clarivoy and Tvbeat, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the TV Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global TV Analytics Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global TV Analytics Market Segment Percentages, by Type, 2022 (%)
    Cable TV
    Satellite TV/ DTH
    IPTV
    Over the Top (OTT)
Global TV Analytics Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global TV Analytics Market Segment Percentages, by Application, 2022 (%)
    Customer Lifetime Management
    Content Development
    Competitive Intelligence
    Campaign Management
Global TV Analytics Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global TV Analytics Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies TV Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies TV Analytics revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    IBM
    Google
    The Nielsen Company
    Zapr Media
    Alphonso
    TVSQUARED
    Amobee
    Clarivoy
    Tvbeat
    BLIX
    H-Tech
    SambaTV
    iSpot.tv
    Admo.TV
Outline of Major Chapters:
Chapter 1: Introduces the definition of TV Analytics, market overview.
Chapter 2: Global TV Analytics market size in revenue.
Chapter 3: Detailed analysis of TV Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of TV Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 TV Analytics Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global TV Analytics Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global TV Analytics Overall Market Size
    2.1 Global TV Analytics Market Size: 2022 VS 2029
    2.2 Global TV Analytics Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top TV Analytics Players in Global Market
    3.2 Top Global TV Analytics Companies Ranked by Revenue
    3.3 Global TV Analytics Revenue by Companies
    3.4 Top 3 and Top 5 TV Analytics Companies in Global Market, by Revenue in 2022
    3.5 Global Companies TV Analytics Product Type
    3.6 Tier 1, Tier 2 and Tier 3 TV Analytics Players in Global Market
        3.6.1 List of Global Tier 1 TV Analytics Companies
        3.6.2 List of Global Tier 2 and Tier 3 TV Analytics Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global TV Analytics Market Size Markets, 2022 & 2029
        4.1.2 Cable TV
        4.1.3 Satellite TV/ DTH
        4.1.4 IPTV
        4.1.5 Over the Top (OTT)
    4.2 By Type - Global TV Analytics Revenue & Forecasts
        4.2.1 By Type - Global TV Analytics Revenue, 2018-2023
        4.2.2 By Type - Global TV Analytics Revenue, 2024-2029
        4.2.3 By Type - Global TV Analytics Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global TV Analytics Market Size, 2022 & 2029
        5.1.2 Customer Lifetime Management
        5.1.3 Content Development
        5.1.4 Competitive Intelligence
        5.1.5 Campaign Management
    5.2 By Application - Global TV Analytics Revenue & Forecasts
        5.2.1 By Application - Global TV Analytics Revenue, 2018-2023
        5.2.2 By Application - Global TV Analytics Revenue, 2024-2029
        5.2.3 By Application - Global TV Analytics Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global TV Analytics Market Size, 2022 & 2029
    6.2 By Region - Global TV Analytics Revenue & Forecasts
        6.2.1 By Region - Global TV Analytics Revenue, 2018-2023
        6.2.2 By Region - Global TV Analytics Revenue, 2024-2029
        6.2.3 By Region - Global TV Analytics Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America TV Analytics Revenue, 2018-2029
        6.3.2 US TV Analytics Market Size, 2018-2029
        6.3.3 Canada TV Analytics Market Size, 2018-2029
        6.3.4 Mexico TV Analytics Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe TV Analytics Revenue, 2018-2029
        6.4.2 Germany TV Analytics Market Size, 2018-2029
        6.4.3 France TV Analytics Market Size, 2018-2029
        6.4.4 U.K. TV Analytics Market Size, 2018-2029
        6.4.5 Italy TV Analytics Market Size, 2018-2029
        6.4.6 Russia TV Analytics Market Size, 2018-2029
        6.4.7 Nordic Countries TV Analytics Market Size, 2018-2029
        6.4.8 Benelux TV Analytics Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia TV Analytics Revenue, 2018-2029
        6.5.2 China TV Analytics Market Size, 2018-2029
        6.5.3 Japan TV Analytics Market Size, 2018-2029
        6.5.4 South Korea TV Analytics Market Size, 2018-2029
        6.5.5 Southeast Asia TV Analytics Market Size, 2018-2029
        6.5.6 India TV Analytics Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America TV Analytics Revenue, 2018-2029
        6.6.2 Brazil TV Analytics Market Size, 2018-2029
        6.6.3 Argentina TV Analytics Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa TV Analytics Revenue, 2018-2029
        6.7.2 Turkey TV Analytics Market Size, 2018-2029
        6.7.3 Israel TV Analytics Market Size, 2018-2029
        6.7.4 Saudi Arabia TV Analytics Market Size, 2018-2029
        6.7.5 UAE TV Analytics Market Size, 2018-2029
7 TV Analytics Companies Profiles
    7.1 IBM
        7.1.1 IBM Company Summary
        7.1.2 IBM Business Overview
        7.1.3 IBM TV Analytics Major Product Offerings
        7.1.4 IBM TV Analytics Revenue in Global Market (2018-2023)
        7.1.5 IBM Key News & Latest Developments
    7.2 Google
        7.2.1 Google Company Summary
        7.2.2 Google Business Overview
        7.2.3 Google TV Analytics Major Product Offerings
        7.2.4 Google TV Analytics Revenue in Global Market (2018-2023)
        7.2.5 Google Key News & Latest Developments
    7.3 The Nielsen Company
        7.3.1 The Nielsen Company Company Summary
        7.3.2 The Nielsen Company Business Overview
        7.3.3 The Nielsen Company TV Analytics Major Product Offerings
        7.3.4 The Nielsen Company TV Analytics Revenue in Global Market (2018-2023)
        7.3.5 The Nielsen Company Key News & Latest Developments
    7.4 Zapr Media
        7.4.1 Zapr Media Company Summary
        7.4.2 Zapr Media Business Overview
        7.4.3 Zapr Media TV Analytics Major Product Offerings
        7.4.4 Zapr Media TV Analytics Revenue in Global Market (2018-2023)
        7.4.5 Zapr Media Key News & Latest Developments
    7.5 Alphonso
        7.5.1 Alphonso Company Summary
        7.5.2 Alphonso Business Overview
        7.5.3 Alphonso TV Analytics Major Product Offerings
        7.5.4 Alphonso TV Analytics Revenue in Global Market (2018-2023)
        7.5.5 Alphonso Key News & Latest Developments
    7.6 TVSQUARED
        7.6.1 TVSQUARED Company Summary
        7.6.2 TVSQUARED Business Overview
        7.6.3 TVSQUARED TV Analytics Major Product Offerings
        7.6.4 TVSQUARED TV Analytics Revenue in Global Market (2018-2023)
        7.6.5 TVSQUARED Key News & Latest Developments
    7.7 Amobee
        7.7.1 Amobee Company Summary
        7.7.2 Amobee Business Overview
        7.7.3 Amobee TV Analytics Major Product Offerings
        7.7.4 Amobee TV Analytics Revenue in Global Market (2018-2023)
        7.7.5 Amobee Key News & Latest Developments
    7.8 Clarivoy
        7.8.1 Clarivoy Company Summary
        7.8.2 Clarivoy Business Overview
        7.8.3 Clarivoy TV Analytics Major Product Offerings
        7.8.4 Clarivoy TV Analytics Revenue in Global Market (2018-2023)
        7.8.5 Clarivoy Key News & Latest Developments
    7.9 Tvbeat
        7.9.1 Tvbeat Company Summary
        7.9.2 Tvbeat Business Overview
        7.9.3 Tvbeat TV Analytics Major Product Offerings
        7.9.4 Tvbeat TV Analytics Revenue in Global Market (2018-2023)
        7.9.5 Tvbeat Key News & Latest Developments
    7.10 BLIX
        7.10.1 BLIX Company Summary
        7.10.2 BLIX Business Overview
        7.10.3 BLIX TV Analytics Major Product Offerings
        7.10.4 BLIX TV Analytics Revenue in Global Market (2018-2023)
        7.10.5 BLIX Key News & Latest Developments
    7.11 H-Tech
        7.11.1 H-Tech Company Summary
        7.11.2 H-Tech Business Overview
        7.11.3 H-Tech TV Analytics Major Product Offerings
        7.11.4 H-Tech TV Analytics Revenue in Global Market (2018-2023)
        7.11.5 H-Tech Key News & Latest Developments
    7.12 SambaTV
        7.12.1 SambaTV Company Summary
        7.12.2 SambaTV Business Overview
        7.12.3 SambaTV TV Analytics Major Product Offerings
        7.12.4 SambaTV TV Analytics Revenue in Global Market (2018-2023)
        7.12.5 SambaTV Key News & Latest Developments
    7.13 iSpot.tv
        7.13.1 iSpot.tv Company Summary
        7.13.2 iSpot.tv Business Overview
        7.13.3 iSpot.tv TV Analytics Major Product Offerings
        7.13.4 iSpot.tv TV Analytics Revenue in Global Market (2018-2023)
        7.13.5 iSpot.tv Key News & Latest Developments
    7.14 Admo.TV
        7.14.1 Admo.TV Company Summary
        7.14.2 Admo.TV Business Overview
        7.14.3 Admo.TV TV Analytics Major Product Offerings
        7.14.4 Admo.TV TV Analytics Revenue in Global Market (2018-2023)
        7.14.5 Admo.TV Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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TV Analytics Market, Global Outlook and Forecast 2023-2029

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