Vtuber (Virtual YouTuber) Market, Global Outlook and Forecast 2023-2029

Report ID: MMG48577 | Category: Service & Software | Pages: 65 | Format: PDF | Published Date: February 21,2023

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Report Summary

A VTuber, or virtual YouTuber, is an online entertainer who uses a virtual model generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. A digital trend that originated in Japan in the mid-2010s and, since the early 2020s, has become an international online phenomenon. A majority of VTubers are English and Japanese-speaking YouTubers or live streamers who use model designs. By 2020, there were more than 10,000 active VTubers. Although the term is an allusion to the video platform YouTube, they also use websites such as Niconico, Twitch, and Bilibili.
The first entertainer to use the phrase "virtual YouTuber", Kizuna AI, began creating content on YouTube in late 2016. Her popularity sparked a VTuber trend in Japan, and spurred the establishment of specialized agencies to promote them, including major ones such as Hololive Production (Cover), AnyColor, etc. Fan translations and foreign-language VTubers have marked a rise in the trend's international popularity. Virtual YouTubers have appeared in domestic advertising campaigns, and have broken livestream-related world records.
This report aims to provide a comprehensive presentation of the global market for Vtuber (Virtual YouTuber), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Vtuber (Virtual YouTuber). This report contains market size and forecasts of Vtuber (Virtual YouTuber) in global, including the following market information:
Global Vtuber (Virtual YouTuber) Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Vtuber (Virtual YouTuber) market was valued at US$ 1686.9 million in 2022 and is projected to reach US$ 13100 million by 2029, at a CAGR of 34.0% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global key manufacturers of Vtuber (Virtual YouTuber) include AnyColor, Cover Group, Bilibili, Youtube, 774, inc, etc. Global top five manufacturers hold a share about 15%. Asia-Pacific is the largest market of Vtuber (Virtual YouTuber), holds a share over 75%. In terms of product, 2D Vtuber holds a larger segment, with a share over 85%. And in terms of application, the largest application is Digital Contents & Derivative, with a share of over 55%.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Vtuber (Virtual YouTuber) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Vtuber (Virtual YouTuber) Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Vtuber (Virtual YouTuber) Market Segment Percentages, by Type, 2022 (%)
    2D Vtuber
    3D Vtuber
Global Vtuber (Virtual YouTuber) Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Vtuber (Virtual YouTuber) Market Segment Percentages, by Application, 2022 (%)
    Livestreaming & Performance
    Digital Contents & Derivative
    Others
Global Vtuber (Virtual YouTuber) Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Vtuber (Virtual YouTuber) Market Segment Percentages, By Region and Country, 2022 (%)
    North America
        US
        Canada
        Mexico
    Europe
        Germany
        France
        U.K.
        Italy
        Russia
        Nordic Countries
        Benelux
        Rest of Europe
    Asia
        China
        Japan
        South Korea
        Southeast Asia
        India
        Rest of Asia
    South America
        Brazil
        Argentina
        Rest of South America
    Middle East & Africa
        Turkey
        Israel
        Saudi Arabia
        UAE
        Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Vtuber (Virtual YouTuber) revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Vtuber (Virtual YouTuber) revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
    AnyColor
    Cover Group
    Bilibili
    Youtube
    774, inc
    Mikai
    Yuehua Entertainment
Outline of Major Chapters:
Chapter 1: Introduces the definition of Vtuber (Virtual YouTuber), market overview.
Chapter 2: Global Vtuber (Virtual YouTuber) market size in revenue.
Chapter 3: Detailed analysis of Vtuber (Virtual YouTuber) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Vtuber (Virtual YouTuber) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.

1 Introduction to Research & Analysis Reports
    1.1 Vtuber (Virtual YouTuber) Market Definition
    1.2 Market Segments
        1.2.1 Market by Type
        1.2.2 Market by Application
    1.3 Global Vtuber (Virtual YouTuber) Market Overview
    1.4 Features & Benefits of This Report
    1.5 Methodology & Sources of Information
        1.5.1 Research Methodology
        1.5.2 Research Process
        1.5.3 Base Year
        1.5.4 Report Assumptions & Caveats
2 Global Vtuber (Virtual YouTuber) Overall Market Size
    2.1 Global Vtuber (Virtual YouTuber) Market Size: 2022 VS 2029
    2.2 Global Vtuber (Virtual YouTuber) Market Size, Prospects & Forecasts: 2018-2029
    2.3 Key Market Trends, Opportunity, Drivers and Restraints
        2.3.1 Market Opportunities & Trends
        2.3.2 Market Drivers
        2.3.3 Market Restraints
3 Company Landscape
    3.1 Top Vtuber (Virtual YouTuber) Players in Global Market
    3.2 Top Global Vtuber (Virtual YouTuber) Companies Ranked by Revenue
    3.3 Global Vtuber (Virtual YouTuber) Revenue by Companies
    3.4 Top 3 and Top 5 Vtuber (Virtual YouTuber) Companies in Global Market, by Revenue in 2022
    3.5 Global Companies Vtuber (Virtual YouTuber) Product Type
    3.6 Tier 1, Tier 2 and Tier 3 Vtuber (Virtual YouTuber) Players in Global Market
        3.6.1 List of Global Tier 1 Vtuber (Virtual YouTuber) Companies
        3.6.2 List of Global Tier 2 and Tier 3 Vtuber (Virtual YouTuber) Companies
4 Market Sights by Product
    4.1 Overview
        4.1.1 By Type - Global Vtuber (Virtual YouTuber) Market Size Markets, 2022 & 2029
        4.1.2 2D Vtuber
        4.1.3 3D Vtuber
    4.2 By Type - Global Vtuber (Virtual YouTuber) Revenue & Forecasts
        4.2.1 By Type - Global Vtuber (Virtual YouTuber) Revenue, 2018-2023
        4.2.2 By Type - Global Vtuber (Virtual YouTuber) Revenue, 2024-2029
        4.2.3 By Type - Global Vtuber (Virtual YouTuber) Revenue Market Share, 2018-2029
5 Sights by Application
    5.1 Overview
        5.1.1 By Application - Global Vtuber (Virtual YouTuber) Market Size, 2022 & 2029
        5.1.2 Livestreaming & Performance
        5.1.3 Digital Contents & Derivative
        5.1.4 Others
    5.2 By Application - Global Vtuber (Virtual YouTuber) Revenue & Forecasts
        5.2.1 By Application - Global Vtuber (Virtual YouTuber) Revenue, 2018-2023
        5.2.2 By Application - Global Vtuber (Virtual YouTuber) Revenue, 2024-2029
        5.2.3 By Application - Global Vtuber (Virtual YouTuber) Revenue Market Share, 2018-2029
6 Sights by Region
    6.1 By Region - Global Vtuber (Virtual YouTuber) Market Size, 2022 & 2029
    6.2 By Region - Global Vtuber (Virtual YouTuber) Revenue & Forecasts
        6.2.1 By Region - Global Vtuber (Virtual YouTuber) Revenue, 2018-2023
        6.2.2 By Region - Global Vtuber (Virtual YouTuber) Revenue, 2024-2029
        6.2.3 By Region - Global Vtuber (Virtual YouTuber) Revenue Market Share, 2018-2029
    6.3 North America
        6.3.1 By Country - North America Vtuber (Virtual YouTuber) Revenue, 2018-2029
        6.3.2 US Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.3.3 Canada Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.3.4 Mexico Vtuber (Virtual YouTuber) Market Size, 2018-2029
    6.4 Europe
        6.4.1 By Country - Europe Vtuber (Virtual YouTuber) Revenue, 2018-2029
        6.4.2 Germany Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.4.3 France Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.4.4 U.K. Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.4.5 Italy Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.4.6 Russia Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.4.7 Nordic Countries Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.4.8 Benelux Vtuber (Virtual YouTuber) Market Size, 2018-2029
    6.5 Asia
        6.5.1 By Region - Asia Vtuber (Virtual YouTuber) Revenue, 2018-2029
        6.5.2 China Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.5.3 Japan Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.5.4 South Korea Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.5.5 Southeast Asia Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.5.6 India Vtuber (Virtual YouTuber) Market Size, 2018-2029
    6.6 South America
        6.6.1 By Country - South America Vtuber (Virtual YouTuber) Revenue, 2018-2029
        6.6.2 Brazil Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.6.3 Argentina Vtuber (Virtual YouTuber) Market Size, 2018-2029
    6.7 Middle East & Africa
        6.7.1 By Country - Middle East & Africa Vtuber (Virtual YouTuber) Revenue, 2018-2029
        6.7.2 Turkey Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.7.3 Israel Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.7.4 Saudi Arabia Vtuber (Virtual YouTuber) Market Size, 2018-2029
        6.7.5 UAE Vtuber (Virtual YouTuber) Market Size, 2018-2029
7 Vtuber (Virtual YouTuber) Companies Profiles
    7.1 AnyColor
        7.1.1 AnyColor Company Summary
        7.1.2 AnyColor Business Overview
        7.1.3 AnyColor Vtuber (Virtual YouTuber) Major Product Offerings
        7.1.4 AnyColor Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.1.5 AnyColor Key News & Latest Developments
    7.2 Cover Group
        7.2.1 Cover Group Company Summary
        7.2.2 Cover Group Business Overview
        7.2.3 Cover Group Vtuber (Virtual YouTuber) Major Product Offerings
        7.2.4 Cover Group Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.2.5 Cover Group Key News & Latest Developments
    7.3 Bilibili
        7.3.1 Bilibili Company Summary
        7.3.2 Bilibili Business Overview
        7.3.3 Bilibili Vtuber (Virtual YouTuber) Major Product Offerings
        7.3.4 Bilibili Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.3.5 Bilibili Key News & Latest Developments
    7.4 Youtube
        7.4.1 Youtube Company Summary
        7.4.2 Youtube Business Overview
        7.4.3 Youtube Vtuber (Virtual YouTuber) Major Product Offerings
        7.4.4 Youtube Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.4.5 Youtube Key News & Latest Developments
    7.5 774, inc
        7.5.1 774, inc Company Summary
        7.5.2 774, inc Business Overview
        7.5.3 774, inc Vtuber (Virtual YouTuber) Major Product Offerings
        7.5.4 774, inc Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.5.5 774, inc Key News & Latest Developments
    7.6 Mikai
        7.6.1 Mikai Company Summary
        7.6.2 Mikai Business Overview
        7.6.3 Mikai Vtuber (Virtual YouTuber) Major Product Offerings
        7.6.4 Mikai Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.6.5 Mikai Key News & Latest Developments
    7.7 Yuehua Entertainment
        7.7.1 Yuehua Entertainment Company Summary
        7.7.2 Yuehua Entertainment Business Overview
        7.7.3 Yuehua Entertainment Vtuber (Virtual YouTuber) Major Product Offerings
        7.7.4 Yuehua Entertainment Vtuber (Virtual YouTuber) Revenue in Global Market (2018-2023)
        7.7.5 Yuehua Entertainment Key News & Latest Developments
8 Conclusion
9 Appendix
    9.1 Note
    9.2 Examples of Clients
    9.3 Disclaimer

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Vtuber (Virtual YouTuber) Market, Global Outlook and Forecast 2023-2029

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